Tips?

Got any tips? Send them here

Get in Touch

Comments/Suggestions?

Have a question or comment you'd like to send my way?

Send your e-mail here

I'll do my best to read and respond to your e-mails.

Weekend Box Office — August 24-26, 2007

Holdovers held off the new releases this weekend, with the top three paced by Superbad, which remained in first place for the second weekend. The hilarious comedy took in $18.04 million from 2,948 theaters (down 45.4%) and has grossed $68.62 million through 10 days of release. That’s more than three times the film’s budget ($20 million).

Superbad is the first film since Pirates of the Caribbean to hold the top spot for two weeks in a row.

Second place went to The Bourne Ultimatum. ‘Bourne’ continues to perform exceptionally well, dipping only 37.2% and improving one spot with $12.47 million from 3,778 theaters.

Year-to-year the top 10 box office was up by ­10.3%.

Before continuing on with my box office analysis, I should probably note the incredible mark that the 2007 Summer box office has hit. For the first time ever, $4 billion has been reached. From Tuesday, May 1 to Sunday, August 26, $4.003 billion has been made. This is well ahead of last year up to this point ($3.633 billion) as attendance is also up by 5.35% (you can read more about this record at Media by Numbers).

Alright, back to the numbers!

The Bourne Ultimatum passed up The Bourne Supremacy to take the top spot in the franchise on Friday. Through 24 days of release, it has taken in $185.25 million.

Before looking at third place, let’s quickly take a look at how the new releases performed this weekend. Three of the four new wide-released films opened right next to each other in fourth, fifth and sixth. Leading the pack was Universal’s Mr. Bean’s Holiday in fourth place with $10.12 million from only 1,714 theaters. That’s a strong showing for the film (though it dropped about 2.3% from estimates). It had a PTA of $5,770, #2 for movies in the top 10.

Total weekend gross may not seem to be a lot, but given how much money the film has raked in overseas ($188.89 million) it can afford to do be a little less popular on the domestic front. In the same vein, it did open slightly weaker than Bean (1997) which took in $12.73 million (from 1,948 theaters) when it opened wide that year. Bean went on to gross $45.32 million domestically ($205.89 million overseas; $251.21 million worldwide). Mr. Bean’s Holiday should finish out at around both those marks.

Fifth place went to Liongates’ WAR with $9.82 million from 2,277 theaters, just behind Mr. Bean’s Holiday. The gross puts it well in line with recent films from both Jet Li and Jason Statham, who star in the action film.

MGM (Weinstein)’s The Nanny Diaries took seventh place with $7.48 million from 2,629 theaters. Despite the weak opening, this is pretty much par for the course for a MGM (Weinstein) film. 1408 is basically the only hit for the studio this year. It opened with a much stronger $20.62 million and went on to gross a respectable $71.08 million, well beyond its $25 million budget.

There was one other new wide-release, but it was out of the top 10. That film was Yari Film Group’s Resurrecting the Champ in 15th place with $1.85 million from 1,605 theaters.

Moving back to the rest of the holdovers, Rush Hour 3 held third place with $11.71 million from 3,408 theaters. It dropped one spot and 45.2% and has grossed $108.47 million through 17 days of release.

The Simpsons Movie dropped three spots and 36.8% to take seventh place with $4.32 million from 2,600 theaters ($173.35 million through 31 days of release).

Eighth place went to Stardust, which dropped two spots and only 31.5% with $3.87 million from 2,339 theaters. It’s total, through 17 days of release, now stands at weak $26.37 million.

Hairspray followed in ninth place with yet another strong holdover performance. The musical dropped only 27.5% and two spots with an take of $3.27 million from 2,016 theaters, and has taken in a total of $107.27 million through 38 days of release.

And lastly, in 10th place, was The Invasion. Down five spots and 48.0%, it took in $3.09 million from 2,776 theaters, bringing its total cume to a dismal $11.47 million through 10 days of release.

A few other interesting facts about the weekend:

  • Superbad had the best per theater average of any movie in the top 10, with $6,120/theater out of 2,948 sites.
  • Hairspray was once again the film with the smallest drop week-to-week of any movie in the top 10, with its 27.5% drop.
  • The Invasion had the lowest per theater average of any movie in the top 10 ($1,114/theater from 2,776 sites).
  • Among films in the top 10, The Invasion suffered from the largest weekly loss with its 48.0% decline.
  • Transformers surpassed Pirates of the Caribbean: At World’s End in domestic gross on Friday to become the third highest grossing film of the year. The blockbuster added $1.15 million, bringing its total cume to $308.60 million through 55 days of release ($367.10 million overseas for a worldwide take of $675.82 million–5th best this year).
  • And lastly, year-to-year (vs. August 25-27, 2006) the top 10 films were up by $7.86M or 10.3% ($76.10M vs. $83.96M). That weekend saw Buena Vista’s Invincible open in first place and hold off two other new releases in the top 10.  Invicinble took in $17.03 million, ahead of the $7.03 million of Warner Bros.’ Beerfest (third place) and the $5.75 million of Universal’s Idlewild (ninth place).

Top 10 Weekend Box Office — August 24-26, 2007 (Actuals)
(TW) — (LW) — (Movie) — (Weekend) — (% Change) — (Theaters) — (Domestic)

1. – 1 – Superbad – $18,044,369 – -45.4% – 2,948 – $68,616,643
2. – 3 – ‘Ultimatum’ – $12,472,215 – -37.2% – 3,679 – $185,253,615
3. – 2 – Rush Hour 3 – $11,706,643 – -45.2% – 3,408 – $108,469,646
4. – N – ‘Mr. Bean’ – $9,889,780 – % – 1,714 – $9,889,780
5. – N – WAR – $9,820,089 – % – 2,277 – $9,820,089
6. – N – The Nanny Diaries – $7,480,927 – % – 2,629 – $7,480,927
7. – 4 – ‘Simpson’s’ – $4,317,689 – -36.8% – 2,600 – $173,354,858
8. – 6 – Stardust – $3,872,560 – -31.5% – 2,339 – $26,374,432
9. – 7 – Hairspray – $3,265,384 – -27.5% – 2,016 – $107,271,846
10. – 5 – The Invasion – $3,093,428 – -48.0% – 2,776 – $11,468,121

Source: [Box Office Mojo]