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Broadcast TV Ratings for Thursday, August 23, 2007

CBS takes another Thursday night, led by the evenings most-watched series (a repeat of CSI) and the most watched show among adults 18-49 (Big Brother 8).

CBS finished in first place for the evening with a 6.5/11 household rating/share, 9.54 million viewers and a 2.9/9 rating/share among adults 18-49.

  • Last Week:
    • 5.8/10 HH rating [#t1]
    • 8.66M viewers [#2]
    • 2.5/8 A18-49 rating [#2]
  • 8:00 p.m.: Big Brother 8 (5.3/10 HH rating/share, 8.08M viewers, 3.1/10 A18-49 rating/share) was able to increase its overall audience figures week-to-week, posting solid increases of 610,000 or 8% among viewers, 13% among households and 18% among adults 18-49. Sure the series is no longer as strong as it once was, but it still performs very well and is a powerful component to CBS’s summer lineup, especially among adults 18-49 where it rarely doesn’t finish in first place.
    • Week-to-week numbers (fast nationals):
      • Households – 4.7/9 to 5.3/10
      • Viewers – 7.47M to 8.08M
      • Adults 18-49 – 2.7/9 to 3.1/10
  • Another consistent and compatible duo airing of CSI and Without A Trace allowed CBS to hold the night across the board. Both series were up week-to-week, with both of the series with good growth from the week prior.
  • 9:00 p.m.: A repeat of CSI (7.3/12 HH rating/share, 10.75M viewers, 2.8/9 A18-49 rating/share). 6.4/11 9.52 2.4/7
  • 10:00 p.m.: A repeat of Without A Trace (6.8/12 HH rating/share, 9.80M viewers, 2.8/9 A18-49 rating/share). 6.2/11 8.99 2.3/7

Fox followed in second place place for the evening with a 4.0/7 household rating/share, 5.94 million viewers and a 2.1/7 rating/share among adults 18-49.

  • Last Week:
    • 5.8/10 HH rating [#t1]
    • 9.37M viewers [#1]
    • 3.5/11 A18-49 rating [#1]
  • 8:00 p.m.: The NFL preseason matchup between the Jacksonville Jaguars and the Green Bay Packers (4.0/7 HH rating/share, 5.94M viewers, 2.1/7 A18-49 rating/share) though expectedly unable to match last week’s numbers from the networks original series’, was fairly solid. It was also off a bit from the networks last airing of an NFL game on Thursday, but that higher rating was more likely attributed to being the first telecast on the network for the new year.
    • Episode-to-episode numbers (8/9/2007 – fast nationals – NFL Preseason: Indianapolis Colts at Dallas Cowboys):
      • Households – 4.7/8
      • Viewers – 7.23M
      • Adults 18-49 – 2.7/8
    • Last week’s numbers (fast nationals – 8:00 p.m. – So You Think You Can Dance?):
      • Households – 5.2/9
      • Viewers – 7.23M
      • Adults 18-49 – 2.7/8
    • Last week’s numbers (fast nationals – 9:00 p.m. – So You Think You Can Dance?):
      • Households – 4.7/8
      • Viewers – 7.23M
      • Adults 18-49 – 2.7/8

ABC finished in third place for the evening with a 3.0/5 household rating/share and 4.20 million viewers, but was fourth among adults 18-49 with a 1.3/4 rating/share.

  • Last Week:
    • 2.6/5 HH rating [#3]
    • 3.62M viewers [#4]
    • 1.2/4 A18-49 rating [#4]
  • ABC’s lineup was just a tad bit slightly stronger than the week prior, the Men In Trees replacement Boston Legal showing a little more compatibility with Grey’s Anatomy in terms of households and viewers.
  • 8:00 p.m.: A repeat of Ugly Betty (3.0/5 HH rating/share, 4.44M viewers, 1.3/4 A18-49 rating/share). 2.7/5 3.64 1.1/4
  • 9:00 p.m.: A repeat of Grey’s Anatomy (3.0/5 HH rating/share, 4.00M viewers, 1.4/4 A18-49 rating/share). 2.6/5 3.66 1.3/4
  • 10:00 p.m.: And a repeat of Boston Legal (And a repeat of Boston Legal (3.0/5 HH rating/share, 4.16M viewers, 1.2/3 A18-49 rating/share). 2.5/4 3.58 1.2/4

NBC followed in fourth place for the evening with a 2.6/4 household rating/share and 3.95 million viewers, but managed a third place finish among adults 18-49 with a 1.7/5 rating/share.

  • Last Week:
    • 2.5/4 HH rating [#4]
    • 3.68M viewers [#3]
    • 1.5/5 A18-49 rating [#3]
  • The usual NBC lineup of comedy repeats drew consistent ratings, with the networks now common solid performance among adults 18-49. Most noteworthy was the 5 million plus mark registered by My Name Is Earl and good retention levels for 30 Rock among adults 18-49. This should be a compatible duo next season. Hopefully the hilarious comedy gains a few new viewers next season.
  • 8:00 & 8:30 p.m.: Repeats of My Name is Earl (3.3/6 HH rating/share, 5.18M viewers, 1.9/7 A18-49 rating/share) and 30 Rock (2.5/5 HH rating/share, 4.04M viewers, 1.7/5 A18-49 rating/share). 3.0/6 4.38 1.5/5 — 2.4/4 3.50 1.4/4
  • 9:00 & 9:30 p.m.: A repeat of The Office (2.9/5 HH rating/share, 4.79M viewers, 2.3/7 A18-49 rating/share) and Scrubs (2.3/4 HH rating/share, 3.60M viewers, 1.7/5 A18-49 rating/share). 2.7/5 4.01 1.8/6 — 2.2/4 3.43 1.6/4
  • 10:00 p.m.: A repeat E.R. (2.2/4 HH rating/share, 3.05M viewers, 1.2/4 A18-49 rating/share). 2.3/4 3.39 1.4/4

The CW was left then in fifth place earning a 1.5/3 household rating/share, 2.20 million viewers and a 0.8/3 rating/share among adults 18-49.

  • Last Week:
    • 1.2/2 HH rating [#5]
    • 2.01M viewers [#5]
    • 0.8/3 A18-49 rating [#5]
  • Not sure what the cause of the bump in viewership can be attributed to, but both Smallville and Supernatural increased their levels by a fair amount to post much more respectable numbers.
  • 8:00 p.m.: A repeat of Smallville (1.5/3 HH rating/share, 2.13M viewers, 0.7/3 A18-49 rating/share). 1.3/2 2.16 0.9/3
  • 9:00 p.m.: Supernatural (1.5/3 HH rating/share, 2.28M viewers, 0.8/3 A18-49 rating/share). 1.2/2 1.87 0.8/2
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Big Brother 8” will be reported in next weeks report for Thursday, August 30, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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