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Broadcast TV Ratings for Monday, August 20, 2007

Fox wins the night among viewers and adults 18-49 with a repeat of TV’s Funniest Moments, though CBS narrowly comes away with the win among households.

CBS finished in first place for the evening with a 4.7/8 household rating, but was second among viewers with 6.92 million viewers and third among adults 18-49 with a 2.2/6 rating.

  • Last Week:
    • 5.1/9 HH rating [#2]
    • 7.51M viewers [#2]
    • 2.3/7 A18-49 rating [#2]
  • Despite a summer in which most of the networks programming consists of repeats, CBS continues to perform on a consistent and solid level.
  • 8:00 & 8:30 p.m.: Repeats of How I Met Your Mother (3.5/6 HH rating, 5.26M viewers, 1.7/5 A18-49 rating) and The New Adventures of Old Christine (3.6/6 HH rating, 5.74M viewers, 2.0/6 A18-49 rating).
  • 9:00 & 9:30 p.m.: Repeats of Two and a Half Men (6.2/10 HH rating, 9.28M viewers, 3.0/8 A18-49 rating) and another Rules of Engagement (4.6/7 HH rating, 6.69M viewers, 2.2/6 A18-49 rating).
  • 10:00 p.m.: And lastly, a repeat of CSI: Miami (5.3/10 HH rating, 7.56M viewers, 2.2/6 A18-49 rating).

Fox followed in second place for the evening with a 4.5/7 household rating, but was first among viewers with 7.17 million and among adults 18-49 with a 2.5/7 rating.

  • Last Week:
    • 5.4/9 HH rating [#1]
    • 8.83M viewers [#1]
    • 3.7/11 A18-49 rating [#1]
  • 8:00-10:00 p.m.: A repeat, and two-hour, episode of TV’s Funniest Moments (4.5/7 HH rating, 7.17M viewers, 2.5/7 A18-49 rating) was surprisingly quite strong, given the nature and length of the program.  Fox was able to pull out a win on the night among viewers (narrow sure, but still a win) and among adults 18-49.  It just barely lost out to CBS among households.  Considering last week the network aired two original programs, one a season finale, yet still managed to decline only marginally from the week prior among households and viewers..
    • Last week’s numbers (fast nationals – 8:00 p.m. – So You Think You Can Dance?):
      • Households – 4.9/9
      • Viewers – 7.84M
      • Adults 18-49 – 2.9/9
    • Last week’s numbers (fast nationals – 9:00 p.m. – Hell’s Kitchen – Season Finale:
      • Households – 5.9/10
      • Viewers – 9.82M
      • Adults 18-49 – 4.5/12

ABC finished in third place for the evening with a 4.0/7 household rating and 5.90 million viewers, but managed a second place finish among adults 18-49 with a 2.3/6 rating.

  • Last Week:
    • 3.6/6 HH rating [#3]
    • 5.27M viewers [#3]
    • 2.0/6 A18-49 rating [#3]
  • 8:00 p.m.: A repeat of Wife Swap (4.8/8 HH rating, 6.98M viewers, 2.6/8 A18-49 rating) drew very strong numbers, providing Fat March a strong lead-in, and the series definitely took advantage of it, as you’ll see below….
  • 9:00 p.m.: Was followed by a new episode of Fat March (3.9/7 HH rating, 5.62M viewers, 2.2/6 A18-49 rating), as noted above, took advantage of its stronger than average lead-in, increasing week-to-week by 720,000 or 15% among viewers, 18% among households and an even more impressive 22% among adults 18-49.
    • Week-to-week numbers (fast nationals):
      • Households – 3.3/5 to 3.9/7
      • Viewers – 4.90M to 5.62M
      • Adults 18-49 – 1.8/5 to 2.2/6
  • 10:00 p.m.: And a repeat of Supernanny (3.4/6 HH rating, 5.10M viewers, 2.1/6 A18-49 rating) ended the evening for ABC in a strong position, managing to hold onto a nearly perfect 95% of its lead-in A18-49 demographic.

NBC followed in fourth place for the evening with a 2.6/4 household rating, 3.76 million viewers and a 1.4/4 rating among adults 18-49.

  • Last Week:
    • 3.0/5 HH rating [#4]
    • 4.35M viewers [#4]
    • 1.5/4 A18-49 rating [#4]
  • 8:00 p.m.: A repeat of Thank God You’re Here (2.6/5 HH rating, 3.79M viewers, 1.5/4 A18-49 rating).
  • 9:00 p.m.: That was followed by a repeat of Heroes (1.9/3 HH rating, 2.83M viewers, 1.2/3 A18-49 rating) reminds us that no matter how strong a series is, or how much praise it receives during the regular season from fans and critics alike, if it’s serialized in nature, it will simply fail to perform well when aired as a repeat.  It’s happened with Grey’s Anatomy & Desperate Housewives, and with Lost & Jericho.  People may dislike CBS’s over use of the procedural (i.e. the various CSI’s and Without A Trace), but the network understands that to be an effective and profitable network year-round, you have to have a good balance of programming that is able to both rate in the regular season and off season.
  • 10:00 p.m.: Dateline (3.3/6 HH rating, 4.67M viewers, 1.6/5 A18-49 rating) took quite a slide, dropping by significant margins across all key categories (Viewers: 1.34 million or 22%; Households: 21% and Adults 18-49: 19%).
    • Week-to-week numbers (fast nationals):
      • Households – 4.2/7 to 3.3/6
      • Viewers – 6.01M to 4.67M
      • Adults 18-49 – 1.9/6 to 1.6/5

The CW was left for a fifth place finish with a 1.2/2 household rating, 1.82 million viewers and a 0.7/2 rating among adults 18-49.

  • Last Week:
    • 1.2/2 HH rating [#5]
    • 1.67M viewers [#5]
    • 0.6/2 A18-49 rating [#5]
  • Nothing unusual in the ratings for The CW, except perhaps it’s easy to see why the network dropped All of Us.  Though none of their comedies perform exceptionally well, All of Us is the obvious weak spot.  The Game has issues too, but repeats have shown that perhaps it can be an okay performer for the network, plus it’s a new series, so The CW will give it a little more time to develop.
  • 8:00 & 8:30 p.m.: Repeats of Everybody Hates Chris (1.2/2 HH rating, 1.88M viewers, 0.7/2 A18-49 rating) and All of Us (1.0/2 HH rating, 1.65M viewers, 0.6/2 A18-49 rating).
  • 9:00 & 9:30 p.m.: Repeats of Girlfriends (1.2/2 HH rating, 1.89M viewers, 0.7/2 A18-49 rating) and The Game (1.2/2 HH rating, 1.87M viewers, 0.7/2 A18-49 rating).


Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Fat March” will be reported in next weeks report for Monday, August 27, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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