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Broadcast TV Ratings for Friday, August 17, 2007

Low viewed evening goes to ABC, as the network shows strong increases from the week prior and has the nights most-watched and highest-rated program in 20/20.

ABC finished in first place for the evening with a 3.7/7 household rating/share, 5.35 million viewers and a 1.6/6 rating/share.

  • Last Week:
    • 3.1/6 HH rating [#2]
    • 4.49M viewers [#2]
    • 1.3/5 A18-49 rating [#t3]
  • 8:00 p.m.: Set for Life (3.2/7 HH rating/share, 4.62M viewers, 1.2/4 A18-49 rating/share) remained mostly even from the week prior, with slight increases among households and viewers.
    • Week-to-week numbers (fast nationals):
      • Households – 2.9/6 to 3.2/7
      • Viewers – 4.37M to 4.62M
      • Adults 18-49 – 1.2/5 to 1.2/4
  • 9:00 & 9:30 p.m.: Back-to-back repeats of George Lopez (3.1/5 HH rating/share, 4.58M viewers, 1.6/5 A18-49 rating/share).
  • 10:00 p.m.: 20/20 (4.8/9 HH rating/share, 6.86M viewers, 2.0/7 A18-49 rating/share) posted a much needed boost of overall viewership after last week’s steep decline.  In addition to improving upon its lead-in and posting highs for the night across the board, 20/20 posted week-to-week gains of 1.76 million or 35% among viewers, 33% among households and 43% among adults 18-49.
    • Week-to-week numbers (fast nationals):
      • Households – 3.6/7 to 4.8/9
      • Viewers – 5.10M to 6.86M
      • Adults 18-49 – 1.4/5 to 2.0/7

CBS followed in second place for the evening with a 3.2/6 household rating/share and 4.62 million viewers, but was tied for third among adults 18-49 with a 1.2/4 rating/share.

  • Last Week:
    • 2.8/5 HH rating [#3]
    • 4.18M viewers [#3]
    • 1.4/5 A18-49 [#2]
  • Though CBS was up from the week prior among households and viewers, the NFL preseason game that CBS showed one week ago was stronger among adults 18-49.  Overall though, a solid night with Jericho again the weak point on the night.  However, that is more a symptom of serialized programs not repeating well, than the quality of the series.
  • 8:00 p.m.: A repeat of Ghost Whisperer (3.6/7 HH rating/share, 5.26M viewers, 1.3/4 A18-49 rating/share).
  • 9:00 p.m.: A repeat of Jericho (2.6/5 HH rating/share, 3.71M viewers, 0.9/3 A18-49 rating/share).
  • 10:00 p.m.: And a repeat of Numb3rs (3.5/7 HH rating/share, 4.89M viewers, 1.3/5 A18-49 rating/share).
    • Last week’s numbers (fast nationals – NFL preseason – Buffalo Bills at New Orleans Saints):
      • Households – 2.8/5
      • Viewers – 4.18M
      • Adults 18-49 – 1.4/5

NBC finished in third place for the evening with a 2.9/5 household rating/share and 4.23 million viewers, but was way back in fifth place on the night among adults 18-49 with a 1.1/4 rating/share.

  • Last Week:
    • 3.7/7 HH Rating [#1]
    • 5.36M viewers [#1]
    • 1.3/5 A18-49 rating [#t3]
  • Not sure what the reason for the steep weekly decline for NBC was.  ‘Criminal Intent’ accounted for most of the decline, as it was off by double digits in all three main categories.
  • 8:00 p.m.: A repeat of 1 vs. 100 (3.2/6 HH rating/share, 4.75M viewers, 1.3/5 A18-49 rating/share).
  • 9:00 p.m.: A repeat of Las Vegas (2.7/5 HH rating/share, 3.72M viewers, 0.9/3 A18-49 rating/share).
  • 10:00 p.m.: A repeat of Law & Order: Criminal Intent (2.9/5 HH rating/share, 4.22M viewers, 1.1/4 A18-49 rating/share).

FOX followed in fourth place for the evening with a 2.7/5 household rating/share and 4.06 million viewers, but managed a second place finish among adults 18-49 with a 1.4/5 rating/share.

  • Last Week:
    • 2.5/5 HH rating [#4]
    • 3.98M viewers [#4]
    • 1.5/6 A18-49 rating [#1]
  • 8:00-10:00 p.m.: Fox’s NFL football preseason matchup between the Minnesota Vikings and New York Jets (2.7/5 HH rating/share, 4.06M viewers, 1.4/5 A18-49 rating/share) performed mostly even with last week’s theatrical showing of School of Rock.  It was well off though from the networks last preseason telecast (Thursday, August 9).
    • Last week’s numbers (fast nationals – Film: School of Rock):
      • Households – 2.5/5
      • Viewers – 3.98M
      • Adults 18-49 – 1.5/6

The CW finished in fifth place for the evening with a 2.4/4 household rating/share and 3.86 million viewers, but managed a tie for third among adults 18-49 with a 1.2/4 rating/share.

  • Last Week:
    • 2.4/5 HH rating [#5]
    • 3.60M viewers [#5]
    • 1.1/5 A18-49 rating [#5]
  • 8:00-10:00 p.m.: Friday Night Smackdown! (2.4/4 HH rating, 3.86M viewers, 1.2/4 A18-49 rating) posted slight gains, but remains a good deal weaker than it was two weeks ago and prior, when it was in first place for the night among adults 18-49.  Though the NFL matchups the past two week’s haven’t been extremely high-rated, they appear to be attracting a good deal of the ‘Smackdown!’ audience.
    • Week-to-week numbers (fast nationals):
      • Households – 2.4/5 to 2.4/4
      • Viewers – 3.60M to 3.86M
      • Adults 18-49 – 1.1/5 to 1.2/4


Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “20/20” will be reported in next weeks report for Friday, August 24, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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