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Great Start for “Superbad”

Sony/Columbia’s Superbad, the latest comedy from Judd Apatow, opened in a strong first place position on Friday with an estimated $12.1 million from 2,948 theaters.

The low budgeted comedy ($20 million) is well on its way to profitability and looks to be headed for a potential, and above average, $30-35 million weekend.

In second place was last week’s number one Rush Hour 3 which was only able to take in $6.45 million from 3,778 theaters, pushing its domestic total to $72.77 million through eight days of release. That puts its first Friday drop at a severe 66%, not boding well for the future box office of this overpriced threequel ($140 million, plus a percentage of the studio’s take for Tucker-20%, Chan-15% and Ratner-5%). This film has a ways to go before ever becoming profitable for the studio. With this estimate, look for a second weekend take of around $19-22 million, which would be a 55%+ drop.

Moving to the new releases, The Invasion opened in fourth place with a very weak $2 million from 2,776 theaters. The Warner Bros. Sci-Fi Thriller had several development and production issues, and will finish out the weekend with only $5-7 million. A very disappointing opening.

Opening out of the top 10 was Weinstein Companie’s The Last Legion. The poorly marketed historical epic opened in 12th place with only $870,000 from 2,002 theaters and will struggle to about a $2.5-2.75 million weekend.

Moving to the holdovers, in third place was The Bourne Ultimatum with a competitive $5.59 million from 3,701 theaters, pushing its domestic total to an impressive $150.41 million through 15 days of release. The latest in the ‘Bourne’ franchise is closing in on Part 2, which finished with $176.24 million. For comparison purposes, that film was at $114.62 million by its third Friday, so ‘Ultimatum’ is well on its way to surpassing it.

And in fifth place was The Simpsons Movie, with an estimated $1.88 million from 3,162 theaters. The animated comedy has taken in $160.32 million through 22 days of release.

That’s all for Friday. Be sure to check back on Sunday to view the complete top 10 grossing films for the weekend.

Source: Box Office Mojo