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Broadcast TV Ratings for Tuesday, August 14, 2007

NBC came away with a strong and consistent first place on the evening thanks to its usual combination of America’s Got Talent and The Singing Bee.

NBC finished in first place for the evening with a 6.0/10 household rating/share, 9.45 million viewers and a 2.8/9 rating/share among adults 18-49.

  • Last Week:
    • 5.6/10 HH rating [#1]
    • 9.04M viewers [#1]
    • 2.7/8 A18-49 rating [#1]
  • 8:00-9:30 p.m.: America’s Got Talent (6.7/12 HH rating/share, 10.79M viewers, 3.2/10 A18-49 rating/share) got things going for NBC as the nights most watched and highest-rated program among households, viewers and adults 18-49, for the most part even from the week prior with slight growth among households and viewers.
    • Week-to-week numbers (fast nationals):
      • Households – 6.5/11 to 6.7/12
      • Viewers – 10.75M to 10.79M
      • Adults 18-49 – 3.2/10 to 3.2/10
  • 9:30 p.m.: The Singing Bee (5.9/10 HH rating/share, 9.80M viewers, 3.2/9 A18-49 rating/share) remained equally strong, growing by 570,000 or 5% among viewers, 6% among households and 7% among adults 18-49.
    • Week-to-week-to-week numbers (fast nationals):
      • Households – 5.6/9 to 5.9/10
      • Viewers – 9.23M to 9.80M
      • Adults 18-49 – 3.0/8 to 3.2/9
  • 10:00 p.m.: A repeat of Law & Order: Special Victims Unit (5.1/9 HH rating/share, 7.28M viewers, 2.2/7 A18-49 rating/share) again managed to benefit from its stronger than normal lead-in, posting higher than average repeat numbers.

CBS followed in second place for the evening with a 4.5/8 household rating/share, 6.77 million viewers and a 2.2/7 rating/share among adults 18-49.

  • Last Week:
    • 5.1/9 HH rating [#2]
    • 7.74 viewers [#2]
    • 2.5/7 A18-49 rating [#2]
  • 8:00 p.m.: A repeat of NCIS (5.7/10 HH rating/share, 8.44M viewers, 2.1/7 A18-49 rating/share).
    • Last week’s numbers (fast nationals – series premiere of Power of 10):
      • Households – 6.1/11
      • Viewers – 9.25
      • Adults 18-49 – 2.7/9
  • 9:00 p.m.: Big Brother 8 (5.0/8 HH rating/share, 7.66M viewers, 3.2/9 A18-49 rating/share) posted nice increases across the board, with best growth among adults 18-49 (+14%).
    • Week-to-week numbers (fast nationals):
      • Households – 4.7/8 to 5.0/8
      • Viewers – 7.45M to 7.66M
      • Adults 18-49 – 2.8/9 to 3.2/9
  • 10:00 p.m.: I’d just like to note how poor The Unit (2.9/5 HH rating/share, 4.20M viewers, 1.2/4 A18-49 rating/share) repeats versus ncis 4.6/8 6.77 1.8/5

ABC finished in third place for the evening with a 4.1/7 household rating/share, 6.02 million viewers and a 2.1/7 rating/share among adults 18-49.

  • Last Week:
    • 4.4/8 HH rating [#3]
    • 6.61M viewers [#3]
    • 2.1/6 A18-49 rating [#3]
  • 8:00 & 8:30 p.m.: Back-to-back new episodes of Just for Laughs (4.6/8 HH rating/share, 6.82M viewers, 2.4/8 A18-49 rating/share) seems to be a good mild hit for ABC, with good growth from the week prior, leading the network for the night across the three main demos, making up some for reduced ratings on the night from the other two shows.
    • Week-to-week numbers (fast nationals – 8:30 p.m.):
      • Households – 4.3/9 to 4.6/8
      • Viewers – 6.60M to 6.82M
      • Adults 18-49 – 2.0/6 to 2.4/8
  • 9:00 p.m.: Primetime: Crime (4.2/7 HH rating/share, 6.04M viewers, 2.1/6 A18-49 rating/share) sank down from last week in all categories, but stayed mostly even among adults 18-49.
    • Week-to-week numbers (fast nationals):
      • Households – 4.9/8 to 4.2/7
      • Viewers – 7.10M to 6.04M
      • Adults 18-49 – 2.2/6 to 2.1/6
  • 10:00 p.m.: Week two of i-Caught (3.6/6 HH rating/share, 5.20M viewers, 1.8/6 A18-49 rating/share) continued the hourly drop for the network, but still posted okay ratings, probably about where ABC expects it to be.
    • Week-to-week numbers (fast nationals – series premiere):
      • Households – 4.2/8 to 3.6/6
      • Viewers – 6.32M to 5.20M
      • Adults 18-49 – 2.2/7 to 1.8/6

Fox followed in fourth place for the evening with a 2.4/4 household rating/share, 3.63 million viewers and a 1.3/4 rating/share among adults 18-49.

  • Last Week:
    • 2.4/4 HH rating [#4]
    • 3.54M viewers [#4]
    • 1.3/4 A18-49 rating [#4]
  • 8:00 p.m.: There’s not really much more I can say about On the Lot (1.4/3 HH rating/share, 2.06M viewers, 0.9/3 A18-49 rating/share). The series continues to rate lowly, but Fox is obviously not considering pulling it, despite the fact it continues to flirt with the sub 2 million mark.
    • Week-to-week numbers (fast nationals):
      • Households – 1.5/3 to 1.4/3
      • Viewers – 2.02M to 2.06M
      • Adults 18-49 – 0.9/3 to 0.9/3
  • 9:00 p.m.: A repeat of House (3.4/6 HH rating/share, 5.20M viewers, 1.8/5 A18-49 rating/share).

The CW finished in fifth place for the evening with a 0.9/2 household rating/share, 1.26 million viewers and a 0.5/1 rating/share among adults 18-49.

  • Last Week:
    • 1.0/2 HH rating [#5]
    • 1.35M viewers [#5]
    • 0.5/2 A18-49 rating [#5]
  • The CW remained even from the week prior. It’s going to be interesting to see how The CW performs this coming fall season on this evening. I personally believe they have a compatible duo between Beauty and the Geek and the new series Reaper. I think they’ll play well off each other.
  • 8:00 p.m.: A repeat of Gilmore Girls (1.0/2 HH rating/share, 1.31M viewers, 0.5/2 A18-49 rating/share). 1.1/2 1.49 0.6/2
  • 9:00 p.m.: And a repeat of Beauty and the Geek (0.9/2 HH rating/share, 1.22M viewers, 0.4/1 A18-49 rating/share). 0.9/1 1.21 0.4/1
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “America’s Got Talent” will be reported in next weeks report for Tuesday, August 21, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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