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TLC Picks Up Miss America Pageant in Three-Year Deal

After being dropped by CMT this past March (related news article here), The Miss America Pageant has a new home in cable TV network TLC.

TLC has signed a three-year deal to carry the pageant for the first time in its history, adding a reality element to the series that will profile the contestants leading up to the January 26th event.

CMT dropped the network two years into a six-year that would have run through the 2011 season.

The first telecast will be on Saturday, January 26, 2008 and will be held live from Planet Hollywood, Las Vegas.
New president and general manager of TLC, Angela Shapiro-Mathes had the following to say:

“This collaboration is a tremendous opportunity for us to present this scholarship pageant and great American tradition to our viewers with a contemporary production style unique to our channel.”

The most recent airing of the Miss America Pageant averaged 2.4 million viewers this past January 29th on CMT, down from the 3.1 million viewers who watched the telecast the year prior, the debut of the pageant on CMT.

Source: TLC 

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