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Broadcast TV Ratings for Sunday, August 12, 2007

Thanks to a Golf overrun, CBS wins the night among households, viewers and adults 18-49, with Fox a close second in the demo. NBC’s Sunday Night Football well off from last season’s year-ago performance.

CBS finished in first place for the evening with a 5.5/10 household rating, 8.32 million viewers and a 2.2/7 rating among adults 18-49.

  • Last Week
    • 4.9/9 HH Rating [#1]
    • 7.49M Viewers [#1]
    • 1.8/6 A18-49 Rating [#1]
  • 7:00 p.m.: 60 Minutes (6.7/13 HH rating, 10.01M viewers, 2.1/8 A18-49 rating), which was boosted by the late-ending PGA Championship event that saw Tiger Woods win (golf coverage extended about 11 minutes into primetime), helped propel the entire evening for CBS to a solid first place footing. The hour was up by 1.13 million or 13% among viewers, 12% among households and an impressive 40% among adults 18-49.
    • Week-to-week numbers:
      • Households – 6.0/12 to 6.7/13
      • Viewers – 8.88M to 10.01M
      • Adults 18-49 – 1.5/5 to 2.1/8
  • 8:00 p.m.: Big Brother 8 (5.2/9 HH rating, 8.17M viewers, 2.8/9 A18-49 rating) stayed fairly even from the week prior among viewers and adults 18-49 (+9% and even, respectively), but had a nice bump up among households of 11%.
    • Week-to-week numbers:
      • Households – 4.7/9 to 5.2/9
      • Viewers – 7.52M to 8.17M
      • Adults 18-49 – 2.8/8 to 2.8/9
  • The rest of the night for CBS proved to be good counter-programming to NBC’s football presentation, with both shows improving upon their week prior performances, especially Shark which was up by double digits across the board.
  • 9:00 p.m.: A repeat of Cold Case (5.0/9 HH rating, 7.57M viewers, 2.0/5 A18-49 rating).
  • 10:00 p.m.: A repeat of Shark (5.1/9 HH rating, 7.54M viewers, 1.8/5 A18-49 rating).

NBC followed in second place for the evening with a 3.7/7 household rating and 5.35 million viewers and was tied for third place among adults 18-49 with a 1.6/5 rating.

  • Last Week:
    • 3.6/7 HH Rating [#2]
    • 5.22M Viewers [#2]
    • 1.4/4 A18-49 Rating [#4]
  • 7:00 p.m.: Dateline (3.9/7 HH rating, 5.67M viewers, 1.5/6 A18-49 rating) got things off to a positive start for NBC, with th show improving upon last week’s performance by 1.26 million or 29% among viewers, 26% among households and 33% among adults 18-49. Perhaps those who had to wait for their 60 Minutes news fix (which was delayed due to the PGA game) decided to watch Dateline instead.
    • Week-to-week numbers (7:00-9:00 p.m.):
      • Households – 3.1/6 to 3.9/7
      • Viewers – 4.41M to 5.67M
      • Adults 18-49 – 1.2/4 to 1.5/6
  • 8:00-11:00 p.m.: The first Sunday Night Football (3.6/6 HH rating, 5.25M viewers, 1.6/5 A18-49 rating) of the season, the NFL preseason matchup between the Seattle Seahawks (Away) and the San Diego Chargers (Home) somewhat disappointed, at least in terms of what the presentation scored last season. Then again, last season was the first year of Sunday Night Football on NBC, so that may explain the inflated ratings. The rating is in line with what the prior two primetime broadcasted preseason games have scored on Fox and CBS this year. Never the less, it was way off from last year (comparison below).
    • Year-to-year numbers (8/13/2007 – Washington Redskins at Cincinnati Bengals):
      • Households – 5.8/10 to 3.6/6 (-38%)
      • Viewers – 8.74M to 5.25M (-3.49 million or -40%)
      • Adults 18-49 – 3.2/10 to 1.6/5 (-50%)

ABC finished in third place for the evening with a 3.2/6 household rating and 4.98 million viewers and tied for third place among adults 18-49 with a 1.6/5 rating.

  • Last Week:
    • 3.1/6 HH Rating [#3]
    • 4.70M Viewers [#3]
    • 1.5/5 A18-49 Rating [#3]
  • ABC’s usual lineup performed on par with prior outings, with America’s Funniest Home Videos and Extreme Makeover: Home Edition the most solid of the bunch.
  • 7:00 p.m.: A repeat of America’s Funniest Home Videos (3.8/8 HH rating, 6.22M viewers, 1.9/7 A18-49 rating).
  • 8:00 p.m.: A repeat of Extreme Makeover: Home Edition (4.3/8 HH rating, 6.73M viewers, 2.2/7 A18-49 rating).
  • 9:00 p.m.: A repeat of Desperate Housewives (2.8/5 HH rating, 4.01M viewers, 1.3/4 A18-49 rating).
  • 10:00 p.m.: That was followed by a repeat of Brothers & Sisters (2.2/4 HH rating, 2.94M viewers, 1.0/3 A18-49 rating).

Fox followed in fourth place for the evening with a 2.6/5 household rating and 4.38 million viewers, but managed a second place finish among adults 18-49 with a 2.0/6 rating.

  • Last Week:
    • 2.8/5 HH Rating [#4]
    • 4.58M Viewers [#4]
    • 2.2/6 A18-49 Rating [#1]
  • Sure they still haven’t seemed to figure out the 7:00 p.m. hour, but Fox has the 8:00-10:00 p.m. time-period down.
  • 7:00 & 7:30 p.m.: Repeats of ‘Til Death (1.4/3 HH rating, 2.23M viewers, 0.9/3 A18-49 rating) and King of the Hill (1.5/3 HH rating, 2.49M viewers, 1.0/4 A18-49 rating).
  • Fox once again led the night from 8:00-10:00 p.m. among the A18-49 demo, narrowly missing out on first place for the night in the demo, with more solid outings from their core animated comedy lineup.
  • 8:00 & 8:30 p.m.: Repeats of Simpsons (2.9/5 HH rating, 4.85M viewers, 2.3/7 A18-49 rating) and American Dad (2.8/5 HH rating, 4.55M viewers, 2.2/7 A18-49 rating).
  • 9:00 & 9:30 p.m.: Back-to-back repeats of Family Guy (3.6/6 HH rating, 6.09M viewers, 3.0/8 A18-49 rating).

The CW was left then in fifth place with a 0.7/1 household rating, 1.01 million viewers and a 0.4/1 rating among adults 18-49.

  • Last Week:
    • 0.7/1 HH Rating [#5]
    • 934,000 Viewers [#5]
    • 0.3/1 A18-49 Rating [#5]
  • Yet another very low rated Sunday evening for The CW, with the network once again failing to notch even a million viewers in the 9:00 p.m. hour.
  • 7:00 p.m.: A repeat of Smallville (0.8/2 HH rating, 1.20M viewers, 0.5/2 A18-49 rating).
  • 8:00 p.m.: A repeat of 7th Heaven (0.8/1 HH rating, 1.14M viewers, 0.4/1 A18-49 rating).
    • Last week’s numbers (fast nationals – Schooled):
      • Households – 0.5/1
      • Viewers – 686,000 viewers
      • Adults 18-49 – 0.2/1
  • 9:00 p.m.: A repeat of Pussycat Dolls Present: The Search for the Next Doll (0.5/1 HH rating, 696,000 viewers, 0.2/1 A18-49 rating).

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “60 Minutes” will be reported in next weeks report for Sunday, August 19, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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