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Weekend Box Office — August 10-12, 2007

New Line Cinema’s Rush Hour 3 opened with a strong (though lower than the studio estimates) $49.1 million from 3,778 theaters. Though it’s an impressive tally, and well above the average mark for most comedies, it fell quite short of the $67.41 million taken in by 2001’s Rush Hour 2. Another thing hurting the films otherwise strong opening weekend, is its high budget of $140 million.

That left The Bourne Ultimatum in second place for the weekend with a fairly strong holdover performance from last weekend’s opening. The film took in $32.88 million from 3,686 theaters (+26), off 52.5%.

Year-to-year the top 10 box office was up by ­28.9%.

Prior to Friday’s numbers, most outlets had expected the movie to trail off by more than 55%, with an estimated $28-30 million. So these are very good numbers for this latest film in the Bourne franchise.

Through 10 days of release, The Bourne Ultimatum has taken $131.55 million.

Moving to the other new wide released films which had to compete with Rush Hour 3, Paramount’s Stardust performed very poorly in fourth place with $9.17 million from 2,540 theaters. The well-reviewed film has a so-so budget of $70 million, and given it has an all-star cast, will likely make up for the poor performance through its overseas grosses.

Meanwhile, Daddy Day Camp pretty much flopped in 10th place with $3.4 million from 2,332 theaters (it opened on Wednesday, so its total gross stands at $4.89 million through 5 days of release). The studio, Sony, says they are content with these numbers (which are apparently close to the budget). Regardless, this is still a flop. Hey Cuba, what’s going on man? Has your career simply turned into one “Show me the money!” after another?

Moving to the holdovers, The Simpsons Movie dropped 55.1% and one spot to third place with $11.27 million from 3,552 theaters. The Fox adaptation of the hit animated TV series crept up over the $150 million mark with its new cume of $152.38 million through 17 days of release, a great total given the films $75 million budget.

Hairspray rounded out the top five in fifth place with $6.40 million from 2,805 theaters. It dropped only 30.7% and gained one spot, pushing its domestic total to $92.14 million through 24 days of release and is certain to reach the $100 million mark sometime within the next two weeks.

In sixth place (down three spots) was Hairspray which dropped 45.2% with $6.35 million from 3,013 theaters.  Through two weeks, 10 days of release, the film has taken in $24.64 million.

Seventh place went to the now $100 million comedy I Now Pronounce You Chuck and Larry with $5.88 million from 2,799 theaters, a drop of 44.7% and three spots ($103.78 million through 24 days of release).

Harry Potter and the Order of the Phoenix had its best hold over performance thus far, dropping 43.0% and three spots to take eighth place with $5.43 million from 2,585 theaters. The latest in the ‘Harry Potter’ franchise now has a total of $272.05 million through 33 days of release.

And lastly in the top 10 charts ninth place went to No Reservations with its 41.5% drop (two spots) and $3.86 million from 2,053 theaters ($32.03 million through 17 days of release).

Looking out of the top 10, Transformers finished just behind Daddy Day Camp in 11th place (down three spots) as it continues to impress with its sub 50% week-to-week losses. It’s hard to understand why it continues to be removed from theaters (shedding another 616 theaters this week) when it continues to perform strongly. Anyways, the film took in $3.24 million from 1,803 theaters, pushing its domestic total past the $300 million mark to $302.87 million through 41 days of release.

And finally, Skinwalkers was only able to scare up $753,520 in ticket sales from 737 theaters as it debuted in 17th place on the weekend.

A few other interesting facts about the weekend:

  • Rush Hour 3 had the best per theater average of any movie in the top 10, with $12,996/theater out of 3,778 sites.
  • Hairspray was once again the film with the smallest drop week-to-week of any movie in the top 10, with its 30.7% drop.
  • Daddy Day Camp had the lowest per theater average of any movie in the top 10 ($1,459/theater from 2,332 sites).
  • Among films in the top 10, The Simpsons Movie suffered from the largest weekly loss with its 55.7% decline.
  • And lastly, year-to-year (vs. August 11-13, 2006) the top 10 films were up by $29.96M or 28.9% ($103.78M vs. $133.74M). That weekend saw Sony’s Talladega Nights: The Ballad of Ricky Bobby, in its second week, hold off four new releases with its $22.13 million. The other new releases in the top 10 were Buena Vista’s Step Up in second place with $20.66 million, Paramount’s World Trade Center in third place with $18.73 million, Weinstein/Dimension’s Pulse in fifth place with $8.20 million and Sony Revolution’s Zoom in ninth place with $4.51 million.

Top 10 Weekend Box Office — August 10-12, 2007 (Actuals)
(TW) — (LW) — (Movie) — (Weekend) — (% Change) — (Theaters) — (Domestic)

1. – N – Rush Hour 3 - $49,100,158 – % – 3,778 – $49,100,158
2. – 1 – ‘Ultimatum’ – $32,879,125 – -52.5% – 3,686 – $131,552,425
3. – 2 – ‘Simpsons Movie’ – $11,269,651 – -55.1% – 3,552 – $152,381,993
4. – N – Stardust – $9,169,779 – -% – 2,540 – $9,169,779
5. – 6 – Hairspray – $6,396,666 – -30.7% – 2,805 – $92,139,670
6. – 3 – Underdog – $6,352,377 – -45.2% – 3,013 – $24,643,289
7. – 4 – ‘Chuck and Larry’ – $5,877,915 – -44.7% – 2,799 – $103,777,170
8. – 5 – ‘Order//Phoenix’ – $5,432,130 – -43.0% – 2,585 – $272,047,388
9. – 7 – No Reservations – $3,855,029 – -41.5% – 2,053 – $32,025,018
10. – N – Daddy Day Camp – $3,402,678 – -% – 2,332 – $4,887,285

Source: [Box Office Mojo]

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