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Broadcast TV Ratings for Friday, August 10, 2007

NBC takes the night among households and viewers with the nights most-watched program, Law & Order: Criminal Intent, while Fox’s presentation of the theatrical film School of Rock, gives the network a first place finish among adults 18-49.

NBC finished in first place for the evening with a 3.7/7 household rating and 5.36 million viewers, but had to settle for a third place tie among adults 18-49 with a 1.3/5 rating.

  • Last Week:
    • 3.0/6 HH Rating [#2]
    • 4.39M viewers [#2]
    • 1.2/5 A18-49 rating [#t2]
  • NBC got great numbers from all their shows, with each series up from the week prior.  Additionally, the ‘Criminal Intent’ repeat was the nights most-watched program among households and viewers.
  • 8:00 p.m.: A repeat of 1 vs. 100 (3.7/8 HH rating, 5.42M viewers, 1.4/6 A18-49 rating).
  • 9:00 p.m.: A repeat of Las Vegas (3.2/6 HH rating, 4.46M viewers, 1.0/4 A18-49 rating).
  • 10:00 p.m.: A repeat of Law & Order: Criminal Intent (4.4/9 HH rating, 6.20M viewers, 1.5/5 A18-49 rating).

ABC followed in second place for the evening with a 3.1/6 household rating and 4.49 million viewers, but was tied for third among adults 18-49 with a 1.3/5 rating.

  • Last Week:
    • 2.7/5 HH rating [#3]
    • 3.91M viewers [#4]
    • 1.2/5 A18-49 rating [#t2]
  • 8:00 p.m.: Set for Life (2.9/6 HH rating, 4.37M viewers, 1.2/5 A18-49 rating) saw a much needed boost, nothing exceptional in terms of raw numbers, but certainly worth noting given the strong gains in percentage.  It was up by 570,000 viewers or 15%, 7% among households and 20% among adults 18-49
    • Week-to-week numbers:
      • Households – 2.7/6 to 2.9/6
      • Viewers – 3.80M to 4.37M
      • Adults 18-49 – 1.0/4 to 1.2/5
  • 9:00 p.m.: A repeat of the season finale of George Lopez (2.7/5 HH rating, 3.99M viewers, 1.4/5 A18-49 rating), not only improved upon its lead-in in the key A18-49 demographic, but was also up by large amounts over last week’s telecast of GreekGeorge Lopez improved the time-period by 96% among viewers (+1.95 million), 80% among households and 75% among adults 18-49.
    • Last week’s numbers (Greek):
      • Households – 1.5/3
      • Viewers – 2.04M
      • Adults 18-49 – 0.8/3
  • 10:00 p.m.: 20/20 (3.6/7 HH rating, 5.10M viewers, 1.4/5 A18-49 rating) ended the night as the networks highest rated show among households and viewers (tied for first among adults 18-49).  But, you can’t overlook the steep weekly declines, especially among adults 18-49 where it was off by 26%.  Elsewhere, it was down by 800,000 viewers or 14% and 10% among households.
    • Week-to-week numbers:
      • Households – 4.0/8 to 3.6/7
      • Viewers – 5.90M to 5.10M
      • Adults 18-49 – 1.9/7 to 1.4/5

CBS finished in third place for the evening with a 2.8/5 household rating and 4.18 million viewers, but managed a second place finish among adults 18-49 with a 1.4/5 rating.

  • Last Week:
    • 3.1/6 HH rating [#1]
    • 4.32M viewers [#3]
    • 1.0/4 A18-49 [#4]
  • CBS didn’t rate as well with their preseason football matchup as Fox did the night prior.
  • 8:00 p.m.: The NFL preseason football matchup of the Buffalo Bills at New Orleans Saints (2.8/5 HH rating, 4.18M viewers, 1.4/5 A18-49 rating) was not only off from CBS’s programming last week among households and viewers, but was also down year-to-year across the board.  Declines were at 850,000 viewers or 17%, 18% among households and 18% among adults 18-49.  There was some positive news, however, worth noting.  The football match did improve the networks A18-49 demo rating by a somewhat substantial amount (+40%).
    • Year-to-year numbers (Friday, August 11, 2006 – New England Patriots at Atlanta Falcons):
      • Households – 3.4/7 to 2.8/5
      • Viewers – 5.03M to 4.18M
      • Adults 18-49 – 1.7/6 to 1.4/5

FOX followed in fourth place for the evening with a 2.5/5 household rating and 3.98 million viewers, but did pretty well among adults 18-49, placing in first place with a 1.5/6 rating.

  • Last Week:
    • 2.0/4 HH rating [#5]
    • 2.95M viewers [#5]
    • 1.2/5 A18-49 rating [#5]
  • 8:00-10:00 p.m.: Fox’s presentation of the theatrical film School of Rock (2.5/5 HH rating, 3.98M viewers, 1.5/6 A18-49 rating) performed strong enough to give the network a first place finish on the night in the key A18-49 demographic, rating much more highly than prior movie presentations, including last week’s The Forgotten, which School of Rock improved upon in all categories (Households: +14%, Viewers: +990,000 or +33%, Adults 18-49: +67%).  Looks like Fox should focus on airing films more similar to those like School of Rock.
    • Last week’s numbers (Film: The Forgotten):
      • Households – 2.2/4
      • Viewers – 2.99M
      • Adults 18-49 – 0.9/4

The CW finished in fifth place for the evening with a 2.4/5 household rating, 3.60 million viewers and a a 1.1/5 rating among adults 18-49.

  • Last Week:
    • 2.6/5 HH rating [#4]
    • 4.55M viewers [#1]
    • 1.4/6 A18-49 rating [#1]
  • 8:00-10:00 p.m.: Friday Night Smackdown! (2.4/5 HH rating, 3.60M viewers, 1.1/5 A18-49 rating) surprisingly went through a very severe decline, especially among adults 18-49 and viewers.  The losses were 990,000 or 22% among viewers, 8% among households and 21% among adults 18-49.
    • Week-to-week numbers:
      • Households – 2.6/5 to 2.4/5
      • Viewers – 4.59M to 3.60M
      • Adults 18-49 – 1.4/6 to 1.1/5

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “20/20” will be reported in next weeks report for Friday, August 17, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback