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Broadcast TV Ratings for Thursday, August 9, 2007

CBS wins the night among households and viewers, and ties for first among adults 18-49 thanks to strong increases from all three of its programs, including the nights most watched show, CSI. Fox meanwhile takes a tie for first among adults 18-49 with its NFL Preseason game rating above last years similar matchup.

CBS finished in first place for the evening with a 6.2/11 household rating and 9.14 million viewers, but had to settle for a tie at first among adults 18-49 with a 2.7/9 rating.

  • Last Week:
    • 5.6/10 HH rating [#1]
    • 8.35M viewers [#2]
    • 2.5/8 A18-49 rating [#2]
  • 8:00 p.m.: Big Brother 8 (5.2/9 HH rating, 8.03M viewers, 3.0/10 A18-49 rating) led off the night strongly for CBS, increasing by good margins in all categories (+940,000 viewers or +13%, +13% among households and +11% among adults 18-49) and winning the overall night among adults 18-49.
    • Week-to-week numbers:
      • Households – 4.6/9 to 5.2/9
      • Viewers – 7.09M to 8.03M
      • Adults 18-49 – 2.7/10 to 3.0/10
  • Repeats of CSI and Without A Trace kept things going strong for CBS, with CSI posting the nights highest rating among households, and highest viewer total, and Without A Trace with strong retention levels from its lead-in.  It looks like CBS is going to be very strong in this time period (9:00-11:00 p.m.) next season, likely more so than they were last season with the duo of CSI and Shark (which moves to Sunday nights).
  • 9:00 p.m.: A repeat of CSI (6.8/12 HH rating, 10.05M viewers, 2.7/8 A18-49 rating).
  • 10:00 p.m.: A repeat of Without A Trace (6.5/12 HH rating, 9.34M viewers, 2.5/8 A18-49 rating).

Fox followed in second place for the evening with a 4.7/8 household rating and 7.23 million viewers, but managed a tie for first among adults 18-49 with a 2.7/8 rating.

  • Last Week:
    • 5.5/10 HH rating [#2]
    • 8.72M viewers [#1]
    • 3.2/10 A18-49 rating [#1]
  • 8:00 p.m.: The NFL preseason football matchup of the Indianopolis Colts at Dallas Cowboys (4.7/8 HH rating, 7.23M viewers, 2.7/8 A18-49 rating) rated very strongly, and surprisingly held up well in comparison to the original programming that aired on the network the week prior.  Additionally, the program rated high enough to put the network in a tie for first place among adults 18-49 with CBS, and was up sharply over the same preseason game last year (+1.63 million viewers or +29%, +24% among households and +29% among adults 18-49).  If these ratings are any indication of how the rest of the NFL season will rate, then we are in for yet another high rated season of NFL football.
    • Year-to-year numbers (Thursday, August 10, 2006 – Indianapolis Colts at St. Louis Rams):
      • Households – 3.8/7 to 4.7/8
      • Viewers – 5.60M to 7.23M
      • Adults 18-49 – 2.1/7 to 2.7/8
    • Last week’s numbers (Don’t Forget the Lyrics):
      • Households – 5.0/9
      • Viewers – 7.73M
      • Adults 18-49 – 2.9/10
    • Last week’s numbers (So You Think You Can Dance?):
      • Households – 5.8/10
      • Viewers – 9.56M
      • Adults 18-49 – 3.5/11

ABC finished in third place on the evening with a 2.9/5 household rating and 4.14 million viewers, but was fourth among adults 18-49 with a 1.3/4 rating.

  • Last Week:
    • 2.7/5 HH rating [#3]
    • 3.73M viewers [#3]
    • 1.1/4 A18-49 rating [#4]
  • ABC witnessed a slight bump week-to-week, more apparent in the A18-49 demo, with each show up from the week prior and the network as a whole posting more solid, though still weak, repeat numbers.
  • 8:00 p.m.: A repeat of Ugly Betty (3.0/6 HH rating, 4.38M viewers, 1.3/5 A18-49 rating).
  • 9:00 p.m.: A repeat of Grey’s Anatomy (3.1/5 HH rating, 4.33M viewers, 1.5/4 A18-49 rating).
  • 10:00 p.m.: And a repeat of Men in Trees (2.7/5 HH rating, 3.71M viewers, 1.2/4 A18-49 rating).

NBC followed in fourth place on the evening with a 2.5/4 household rating and 3.71 million viewers, but managed a third place finish among adults 18-49 with a 1.5/5 rating.

  • Last Week:
    • 2.3/4 HH rating [#4]
    • 3.62M viewers [#4]
    • 1.5/5 A18-49 rating [#3]
  • NBC remains lowly viewed, but the comedies continue to make up for that with solid A18-49 numbers.  That applies to every show for the most part (with the exception of 30 Rock which was off from last week more so than the others and ER which still rates low on repeats, but that’s expected).
  • 8:00 & 8:30 p.m.: Repeats of My Name is Earl (3.3/6 HH rating, 5.06M viewers, 1.8/6 A18-49 rating) and 30 Rock (2.5/4 HH rating, 3.73M viewers, 1.4/5 A18-49 rating).
  • 9:00 & 9:30 p.m.: A repeat of The Office (2.5/5 HH rating, 4.03M viewers, 1.8/6 A18-49 rating) and Scrubs (2.4/4 HH rating, 3.77M viewers, 1.8/5 A18-49 rating).
  • 10:00 p.m.: A repeat E.R. (1.9/3 HH rating, 2.83M viewers, 1.1/3 A18-49 rating).

The CW was left then in fifth place earning a 1.4/3 household rating, 2.10 million viewers and a 0.8/3 rating among adults 18-49.

  • Last Week:
    • 1.3/2 HH rating [#5]
    • 2.03M viewers [#5]
    • 0.8/3 A18-49 rating [#5]
  • The CW stayed above the 2 million mark for the second week in a row, certainly worthy of a mention.  Also worth mentioning is how Supernatural grew from its lead-in.  Sure it’s nothing extraordinary, but it could bode well for continued compatibility next season when both shows are airing original episodes.
  • 8:00 p.m.: A repeat of Smallville (1.4/3 HH rating, 2.03M viewers, 0.7/2 A18-49 rating).
  • 9:00 p.m.: Supernatural (1.4/2 HH rating, 2.16M viewers, 0.8/3 A18-49 rating).

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “So You Think You Can Dance?” will be reported in next weeks report for Thursday, August 16, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback