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Broadcast TV Ratings for Wednesday, August 8, 2007

Power of 10 declines in its time slot premiere, but still propels CBS to a win on the night among households and viewers. Fox meanwhile easily takes the A18-49 win with their duo of ‘Dance’ and ‘Lyrics’, despite the former experiencing a weekly decline.

CBS finished in first place on the evening with a 5.8/10 household rating and 8.37 million viewers, but was a ways back in third among adults 18-49 with a 2.2/7 rating.

  • Last Week:
    • Households – 4.6/8 [#2]
    • Viewers – 6.67M [#2]
    • Adults 18-49 – 1.9/6 [#3]
  • 8:00 p.m.: The time slot premiere of Power of 10 (5.2/10 HH rating, 7.83M viewers, 2.0/7 A18-49 rating), though tops for the hour among households and viewers, skewed a little old, posting the lowest rating on the evening for CBS in the A18-49 demographic.  Additionally, the program was off by 1.4 million viewers (or 15%), 15% among households and 26% among adults 18-49 from its last telecast (the night before).  Even still, it was the nights most-watched program among original episodes, but that slide could be of concern, especially among adults 18-49.
    • Episode-to-episode numbers (8:00 p.m. — Tuesday, August 7, 2007):
      • Households – 6.1/11 to 5.2/10
      • Viewers – 9.23M to 7.83M
      • Adults 18-49 – 2.7/9 to 2.0/7
  • Though Power of 10 wasn’t as strong as it was during its series premiere, whether a result of its airing or something else entirely, the rest of the night for CBS increased a good deal from the week prior, with Criminal Minds posting the nights highest rating among households and was the nights most-watched program.
  • 9:00 p.m.: A repeat of Criminal Minds (6.1/11 HH rating, 8.78M viewers, 2.1/7 A18-49 rating).
  • 10:00 p.m.: And lastly, a repeat of CSI: NY (5.9/11 HH rating, 8.52M viewers, 2.3/7 A18-49 rating).

Fox followed in second place for the evening with a 5.0/9 household rating and 8.20 million viewers, but made up for it among adults 18-49 where it drew a first place 3.0/10 rating.

  • Last Week:
    • Households – 5.0/9 [#1]
    • Viewers – 8.10M [#1]
    • Adults 18-49 – 3.0/9 [#1]
  • 8:00 p.m.: So You Think You Can Dance? (4.7/9 HH rating, 7.63M viewers, 2.8/10 A18-49) took a bit of a weekly dive, and continues to pace below last year’s ratings, however it was still able to win the hour among adults 18-49 with a solid number in that demo.  Weekly declines were 720,000 viewers (or 9%), 10% among households and 10% among adults 18-49.
    • Week-to-week numbers (8:00-9:30 p.m.):
      • Households – 5.2/9 to 4.7/9
      • Viewers – 8.35M to 7.63M
      • Adults 18-49 – 3.1/10 to 2.8/10
  • 9:00 p.m.: Don’t Forget the Lyrics! (5.4/9 HH rating, 8.78M viewers, 3.2/10 A18-49) made up for the weekly declines from its lead-in, as it managed to post solid gains from the week prior of nearly 1 million viewers (980,000 or 13%), 15% among households and 7% among adults 18-49.
    • Week-to-week numbers:
      • Households – 4.7/8 to 5.4/9
      • Viewers – 7.80M to 8.78M
      • Adults 18-49 – 3.0/8 to 3.2/10

NBC finished in third place on the evening with a 4.0/7 household rating and 6.18 million viewers, but managed a second place finish among adults 18-49, just in front of CBS with a 2.3/7 rating.

  • Last Week:
    • Households – 4.3/7 [#3]
    • Viewers – 6.81M [#2]
    • A18-49 – 2.6/8 [#2]
  • 8:00 p.m: A repeat of Most Outrageous Moments (4.0/7 HH rating, 5.96M viewers, 1.9/7 A18-49 rating).
  • 9:00 p.m.: Last Comic Standing (3.7/6 HH rating, 5.96M viewers, 2.6/8 A18-49 rating) wasn’t able to hold on to its lead-ins household numbers, and took weekly dips across all main categories, dropping by 830,000 viewers or 12%, 10% among households and 10% among adults 18-49.
    • Week-to-week numbers:
      • Households – 4.1/7 to 3.7/6
      • Viewers – 6.79M to 5.96M
      • Adults 18-49 – 2.9/8 to 2.6/8
  • 10:00 p.m.: Dateline (4.4/8 HH rating, 6.63M viewers, 1.4/8 A18-49 rating) stayed mostly even from the week prior among households and viewers, but took a more significant loss among adults 18-49 (-14%).  Even still, it was tops for the hour in that important demo.
    • Week-to-week numbers:
      • Households – 4.6/8 to 4.4/8
      • Viewers – 7.23M to 6.63M
      • Adults 18-49 – 2.8/8 to 2.4/8

ABC followed in fourth place for the evening with a 1.8/3 household rating, 2.44 million viewers and a 0.8/3 rating among adults 18-49.

  • Last Week:
    • Households – 2.9/5 [#4]
    • Viewers – 4.29M [#4]
    • A18-49 – 1.4/4 [#4]
  • 8:00 & 8:30 p.m.: A repeat of According to Jim (2.6/5 HH rating, 3.49M viewers, 1.0/4 A18-49 rating) was followed by the return of Knights of Prosperity (1.8/3 HH rating, 2.31M viewers, 0.7/2 A18-49 rating) which failed deliver in any aspect, as you can see from the comparison below. Episode-to-episode declines were 1.8 million viewers (44%), 36% among households and an even more disturbing 59% among adults 18-49.  Enjoy the opportunity of watching the series since it doesn’t really deserve to be on the air with these numbers.
    • Episode-to-episode numbers (February 8, 2007 – 8:30 p.m. — Knights of Prosperity):
      • Households – 2.8/4 to 1.8/3
      • Viewers – 4.11M to 2.31M
      • Adults 18-49 – 1.7/4 to 0.7/2
  • 9:00 & 9:30 p.m.: Another repeat of According to Jim (2.1/4 HH rating, 2.88M viewers, 1.1/3 A18-49 rating) was followed by another new episode of Knights of Prosperity (1.5/3 HH rating, 2.08M viewers, 0.8/2 A18-49 rating) which failed to gain any sort of ground from the prior episode which aired in the evening, dropping even further down among households and viewers, though posting a slight gain among adults 18-49.
    • Last week’s numbers (American Inventor — season finale):
      • Households – 3.4/6
      • Viewers – 5.27M
      • Adults 18-49 – 1.7/5
  • 10:00 p.m.: The Nine (1.5/3 HH rating, 1.93M viewers, 0.7/2 A18-49 rating) kept the low-rated ABC night going, dropping from its lead-in all main categories, and even losing ground from last week (-1.06 million viewers or 35%, -25% among households and -30% among adults 18-49).
    • Week-to-week numbers:
      • Households – 2.0/3 to 1.5/3
      • Viewers – 2.99M to 1.93M
      • Adults 18-49 – 1.0/3 to 0.7/2

The CW finished in fifth place for the evening with a 1.1/2 household rating, 1.47 million viewers and a 0.6/2 rating among adults 18-49.

  • Last Week:
    • Households – 1.0/2 [#5]
    • Viewers – 1.60M [#5]
    • Adults 18-49 – 0.7/2 [#5]
  • Back-to-back repeats of America’s Next Top Model, performed mostly identical to last week, with slight dips in viewers and adults 18-49.
  • 8:00 p.m.: A repeat of America’s Next Top Model (1.0/2 HH rating, 1.39M viewers, 0.5/2 A18-49 rating).
  • 9:00 p.m.: And that was followed by another repeat of America’s Next Top Model (1.2/2 HH rating, 1.55M viewers, 0.6/2 A18-49 rating).
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Power of 10″ will be reported in next weeks report for Wednesday, August 15, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback