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Weekend Box Office — August 3-5, 2007

Universal’s The Bourne Ultimatum made a killing at the box office over the weekend, raking in an impressive $69.28 million from 3,660 theaters, well ahead of the prior films in the trilogy. The Simpsons Movie, meanwhile, did not hold up very well in its second weekend, dropping off by 66.1% as it took in $25.11 million from an expanded 3,926 theaters (+4), pushing its domestic total to $128.06 million through 10 days of release.

Year-to-year, the box office continues to perform very well, as the top 10 was up by 35.4%

The Bourne Ultimatum now not only holds the record for the biggest weekend gross in the franchise ($27.12 million for The Bourne Identity and $52.52 million for The Bourne Supremacy), but also the record for biggest August opening ever, eclipsing the $67.41 million made by 2001’s Rush Hour 2.

As long as word of mouth remains strong and weekly declines aren’t too severe, look for this latest action thriller in the Bourne franchise to pass up the prior installments and finish out at around $185-225 million domestically, with a ceiling of $250 million. (‘Identity’ grossed $121.66 million in 2002, while ‘Supremacy’ tallied up $176.24 million back in 2002). Basically, $110 million picture is well on its way to profitability.

And before we move on, just a note that this will likely be the last in the franchise, or at the very least the last that will star Matt Damon if we believe what he has said in the past (related story here).

Moving back into the rest of the top 10, three other wide-released films were released over the weekend, with really none of them able to make much of an impact. They were led by Buena Vista’s Underdog in third place with $11.58 million from 3,013 theaters. The other two new releases were left battling for ninth place with Paramount’s Hot Rod ($5.31 million from 2,607 theaters) holding off Lionsgate Films’ BRATZ ($4.21 million from 1,509 theaters), though the later did beat Hot Rod in terms of per-theater-average ($2,788 to $2,037).

Out of the top 10, but worth mentions, was the Jennifer Lopez/Marc Antony starring El Cantante from Picturehouse in 12th place with a solid $3.2 million from 542 theaters (4th place PTA of $5,907) and Miramax’s Becoming Jane in 16th place with $972,066 from 100 theaters (2nd place PTA of $9,720).

There was mostly good news for the rest of the holdovers, as all of them dipped by less than 50%. First off was I Now Pronounce You Chuck and Larry. The Universal comedy dropped two spots and 44.5% to fourth place as it added $10.63 million to its gross. Nearing $100 million, it’s taken in $91.80 million through 17 days of release.

Rounding out the top five was Harry Potter and the Order of the Phoenix. The latest film in the Harry Potter franchise dropped two spots and 46.3% to fifth place with $9.52 million, pushing its domestic total to $261.03 million through 26 days of release.

In the bottom half of the top 10 we had Hairspray in sixth place (down two spots and 42%) with $9.23 million from 3,115 theaters ($78.85 million through 17 days of release) and No Reservations in seventh place (also down two spots and 43.7%) with $6.59 million. The romantic comedy, which stars Catherine Zeta-Jones and Aaron Eckhart, has only been able to cook up $24.18 million through its 10 days of release.

And lastly, Transformers continues to perform well, as it once again managed to post a sub 50% drop with its eighth place (down two spots and 48.3%) take of $6.02 million from 2,419 theaters (-930 from the week prior). Transformers has taken in $296.38 million through 34 days of release and will pass the $300 million mark by no later than next Friday.

A few other interesting facts about the weekend:

  • The Bourne Ultimatum had the best per theater average of any movie in the top 10, with $18,929/theater out of 3,660 sites.
  • Hairspray had the smallest drop week-to-week of any movie in the top 10, with its 42.0% drop.
  • Never a good sign, new release Hot Rod had the lowest per theater average of any movie in the top 10 ($2,037/theater from 2,607 sites).
  • Among films in the top 10, The Simpsons Movie suffered from the largest weekly loss with its 66.1% decline.
  • And lastly, year-to-year (vs. August 4-5, 2006) the top 10 films were up by $41.18M or 35.4% ($116.30M vs. $157.48M). That weekend saw Talladega Nights: The Ballad of Ricky Bobby leading a pack of four wide-released films in the top 10, with its $47.04 million. The other new releases in the top 10 were Paramount’s Barnyard: The Original Party Animals in second place with $15.82 million, Liongate Film’s The Descent in fifth place with $8.91 million and Miramax’s The Night Listener in 10th place with $3.55 million.

Top 10 Weekend Box Office — August 3-5, 2007 (Actuals)
(TW) — (LW) — (Movie) — (Weekend) — (% Change) — (Theaters) — (Domestic)

1. – N – The Bourne Ultimatum – $69,283,690 – % – 3,660 – $69,283,690
2. – 1 – The Simpsons – $25,110,873 – -66.1% – 3,926 – $128,060,578
3. – N – Underdog – $11,585,121 – -% – 3,013 – $11,585,121
4. – 2 – ‘Chuck and Larry’ – $10,626,345 – -44.5% – 3,289 – $91,795,450
5. – 3 – ‘Order//Phoenix’ – $9,522,220 – -46.3% — 3,125 – $261,027,397
6. – 4 – Hairspray – $9,225,378 – -42.0% – 3,115 – $78,854,798
7. – 5 – No Reservations – $6,588,375 – -43.7% — 2,425 – $24,175,203
8. – 6 – Transformers – $6,021,472 – -48.3% – 2,419 – $296,379,328
9. – N – Hot Rod – $5,310,711 – -% – 2,607 – $5,310,711
10. – N – BRATZ – $4,208,455 – -% – 1,509 – $4,208,455

Source: [Box Office Mojo]

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