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Broadcast TV Ratings for Thursday, August 2, 2007

CBS and FOX share ownership at the top, with CBS barely coming away with the win among households, while Fox took the top spots among viewers and adults 18-49.

CBS finished in first place for the evening with a 5.6/10 household rating, but was second among viewers with 8.35 million and among adults 18-49 with a 2.5/8 rating.

  • Last Week:
    • 5.5/10 HH rating [#2]
    • 8.19M viewers [#2]
    • 2.4/8 A18-49 rating [#2]
  • 8:00 p.m.: Big Brother 8 (4.6/9 HH rating, 7.10M viewers, 2.6/9 A18-49 rating) continues to remain constant, as it was only slightly off among adults 18-49, while being slightly among households and viewers. It also posted the networks highest rating among the key A18-49 demo.
    • Week-to-week numbers:
      • Households – 4.5/9 to 4.6/9
      • Viewers – 7.08M to 7.10M
      • Adults 18-49 – 2.7/10 to 2.6/9
  • Most worth noting here, was that Without A Trace proved to be more compatible than what aired last week in the timeslot (a repeat of Shark). Great retention numbers for Without A Trace.
  • 9:00 p.m.: A repeat of CSI (6.1/11 HH rating, 8.99M viewers, 2.5/8 A18-49 rating).
  • 10:00 p.m.: A repeat of Without A Trace (6.1/11 HH rating, 8.98M viewers, 2.4/7 A18-49 rating).

Fox followed in second place for the evening with a 5.5/10 household rating, but was first among viewers with 8.72 million and among adults 18-49 with a 3.2/10 rating.

  • Last Week:
    • 5.6/10 HH rating [#1]
    • 8.88M viewers [#1]
    • 3.2/11 A18-49 rating [#1]
  • 8:00 p.m.: Don’t Forget the Lyrics (5.1/10 HH rating, 7.86M viewers, 2.9/10 A18-49 rating) took a bit of a hit, fading down by nearly 1 million viewers (-970,000 or -11%), -7% among households and 9% among adults 18-49.
    • Week-to-week numbers:
      • Households – 5.5/10 to 5.1/10
      • Viewers – 8.83M to 7.86M
      • Adults 18-49 – 3.2/11 to 2.9/10
  • 9:00 p.m.: So You Think You Can Dance? (5.9/10 HH rating, 9.58M viewers, 3.5/11 A18-49 rating) fared better, as it was able to grow slightly among viewers (+440,000 or +5%) and more impressively among adults 18-49 (+9%). Both marks were good enough for tops on the evening (it was slightly third for households, behind the 6.1/11 for CSI and Without A Trace).
    • Week-to-week numbers:
      • Households – 5.9/10 to 5.9/10
      • Viewers – 9.14M to 9.58M
      • Adults 18-49 – 3.2/10 to 3.5/11

ABC finished in third place on the evening with a 2.7/5 household rating and 3.73 million viewers, but was fourth among adults 18-49 with a 1.1/4 rating.

  • Last Week:
    • 2.6/5 HH rating [#3]
    • 3.42M viewers [#4]
    • 1.0/3 A18-49 rating [#4]
  • Another weak repeat evening for ABC. Not much you can really do here. Serialized programs simply do no perform well in repeats. The only real option would be for ABC to limit the repeats during the season (i.e. save them for the summer repeat season) or to advertise them more, which may be an expense better paid elsewhere.
  • 8:00 p.m.: A repeat of Ugly Betty (2.8/6 HH rating, 3.89M viewers, 1.0/4 A18-49 rating).
  • 9:00 p.m.: A repeat of Grey’s Anatomy (2.7/5 HH rating, 3.70M viewers, 1.2/4 A18-49 rating).
  • 10:00 p.m.: And a repeat of Men in Trees (2.5/5 HH rating, 3.60M viewers, 1.0/3 A18-49 rating).

NBC followed in fourth place on the evening with a 2.3/4 household rating and 3.62 million viewers, but managed a third place finish among adults 18-49 with a 1.5/5 rating.

  • Last Week:
    • 2.3/4 HH rating [#4]
    • 3.52M viewers [#3]
    • 1.4/5 A18-49 rating [#3]
  • NBC got better results from their comedies, at least in terms of adults 18-49. But as you can see, when the serialized program came on (E.R.) ratings slid considerably.
  • 8:00 & 8:30 p.m.: Repeats of My Name is Earl (3.0/6 HH rating, 4.61M viewers, 1.7/6 A18-49 rating) and 30 Rock (2.6/5 HH rating, 3.76M viewers, 1.6/5 A18-49 rating).
  • 9:00 & 9:30 p.m.: A repeat of The Office (2.8/5 HH rating, 4.20M viewers, 2.0/6 A18-49 rating) and Scrubs (2.4/4 HH rating, 3.65M viewers, 1.7/5 A18-49 rating).
  • 10:00 p.m.: A repeat E.R. (2.0/4 HH rating, 2.75M viewers, 1.1/3 A18-49 rating).

The CW was left then in fifth place earning a 1.3/2 household rating, 2.03 million viewers and a 0.8/3 rating among adults 18-49.

  • Last Week:
    • 1.2/2 HH rating [#5]
    • 1.79M viewers [#5]
    • 0.7/2 A18-49 rating [#5]
  • Finally, another somewhat positive night for The CW. Sure these aren’t great numbers, but it’s worthy to note that both episodes were able to pull more than 2 million viewers for a repeat. Also worth noting was Supernatural’s uncommon growth among adults 18-49 from its lead-in.
  • 8:00 p.m.: A repeat of Smallville (1.4/3 HH rating, 2.05M viewers, 0.7/3 A18-49 rating).
  • 9:00 p.m.: Supernatural (1.3/2 HH rating, 2.01M viewers, 0.8/2 A18-49 rating).

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “So You Think You Can Dance?” will be reported in next weeks report for Thursday, August 9, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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