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Broadcast TV Ratings for Tuesday, July 31, 2007

NBC swept the entire evening, with America’s Got Talent leading the way, and every program on the network improving upon their week-ago performance. 

NBC finished in first place for the evening with a 5.9/10 household rating, 9.43 million viewers and a 2.8/9 rating among adults 18-49.

  • Last Week:
    • 5.6/10 HH rating [#1]
    • 8.82M viewers [#1]
    • 2.6/8 A18-49 rating [#1]
  • 8:00-9:30 p.m.: America’s Got Talent (6.7/12 HH rating, 10.69M viewers, 3.1/10 A18-49 rating) got things off to a great start for NBC, increasing across the board as it was the evenings highest-rated and most-watched program. Increases amounted to 860,000 viewers or 12%, 8% among households and 7% among adults 18-49.
    • Week-to-week numbers:
      • Households – 6.2/11 to 6.7/12
      • Viewers – 9.83M to 10.69M
      • Adults 18-49 – 2.9/10 to 3.1/10
  • 9:30 p.m.: I wrote last week that while Singing Bee (5.9/10 HH rating, 9.85M viewers, 3.2/9 A18-49 rating) was doing well, the series was dipping rather alarmingly week-to-week, and it could be cause for concern. Well, as you can see from these numbers, and the comparison numbers below, the show has leveled off. Good news for NBC.
    • Week-to-week-to-week numbers:
      • Households – 8.1/13 to 6.8/11 to 5.7/10 to 5.9/10
      • Viewers – 13.31M to 11.03M to 9.49M to 9.85M
      • Adults 18-49 – 5.1/14 to 3.7/11 to 3.2/9 to 3.2/9
  • 10:00 p.m.: A repeat of Law & Order: Special Victims Unit (4.9/9 HH rating, 7.33M viewers, 2.1/7 A18-49 rating) completed the NBC sweep, first for the hour in households and viewers and just narrowly losing out to ABC’s ‘Primetime among adults 18-49 (2.2/7).

CBS followed in second place for the evening with a 4.5/8 household rating and 6.60 million viewers, but was third among adults 18-49 with a 2.0/6 rating.

  • Last Week:
    • 4.7/8 HH rating [#2]
    • 6.83M viewers [#2]
    • 2.1/7 A18-49 rating [#2]
  • 8:00 p.m.: The only non-original program on the night for CBS, a repeat of NCIS (5.4/10 HH rating, 7.77M viewers, 1.7/6 A18-49 rating) did well enough, proving to be the networks most-watched program among households and viewers.
  • 9:00 p.m.: Big Brother 8 (4.7/8 HH rating, 7.15M viewers, 2.8/8 A18-49 rating) as it always does, decreased among households and viewers from its lead-in, but grew very strongly among adults 18-49 (+65%), in addition to its weekly increases among viewers (300,000 or +4%), among households (+4%) and among adults 18-49 (+4%).
    • Week-to-week numbers:
      • Households – 4.5/8 to 4.7/8
      • Viewers – 6.85M to 7.15M
      • Adults 18-49 – 2.7/8 to 2.8/8
  • 10:00 p.m.: 48 Hours Mystery (3.5/6 HH rating, 4.89M viewers, 1.6/5 A18-49 rating) wasn’t able to match last week’s solid numbers, as it had to settle for losses of 900,000 viewers or 16%, 17% among households and 20% among adults 18-49. Really the only weak link on the night for the network.
    • Week-to-week numbers:
      • Households – 4.2/8 to 3.5/6
      • Viewers – 5.79M to 4.89M
      • Adults 18-49 – 2.0/6 to 1.6/5

ABC finished in third place for the evening with a 4.0/7 household rating and 6.12 million viewers, but managed a second place finish among adults 18-49 with a 2.2/7 rating.

  • Last Week:
    • 3.9/7 HH rating [#3]
    • 5.78M viewers [#3]
    • 2.0/7 A18-49 rating [#3]
  • 8:00 & 8:30 p.m.: A repeat of Just for Laughs (4.1/8 HH rating, 6.60M viewers, 2.0/7 A18-49 rating) was followed by a new episode of Just for Laughs (4.5/8 HH rating, 7.30M viewers, 2.5/8 A18-49 rating), proving to be a solid lead-in program for the night on ABC. Though there were losses week-to-week, they weren’t too significant.
    • Week-to-week numbers (8:30 p.m.):
      • Households – 5.0/9 to 4.5/8
      • Viewers – 7.87M to 7.30M
      • Adults 18-49 – 2.7/9 to 2.5/8
    • Last week’s numbers (8:00 p.m. – Just for Laughs):
      • Households – 4.6/9
      • Viewers – 7.00M
      • Adults 18-49 – 2.3/8
  • 9:00 p.m.: The season (or possible series) finale of Shaq’s Big Challenge (3.6/6 HH rating, 5.46M viewers, 2.1/6 A18-49 rating) saw a slight increase over the week prior to a more solid position in the ratings.
    • Week-to-week numbers:
      • Households – 3.3/6 to 3.6/6
      • Viewers – 4.80M to 5.46M
      • Adults 18-49 – 1.9/6 to 2.1/6
  • 10:00 p.m.: Primetime: Family Secrets (4.2/7 HH rating, 5.96M viewers, 2.2/7 A18-49 rating) also saw a weekly bump, posting increases across the board.
    • Week-to-week numbers:
      • Households – 3.6/6 to 4.2/7
      • Viewers – 5.11M to 5.96M
      • Adults 18-49 – 1.8/6 to 2.2/7

Fox followed in fourth place for the evening with a 2.8/5 household rating, 4.10 million viewers and a 1.5/5 rating among adults 18-49.

  • Last Week:
    • 2.8/5 HH rating [#4]
    • 4.28M viewers [#4]
    • 1.5/5 A18-49 rating [#4]
  • 8:00 p.m.: On the Lot (1.5/3 HH rating, 2.32M viewers, 1.0/3 A18-49) remained even from the week prior, but continues to be barely watched by the viewing public.
    • Week-to-week numbers:
      • Households – 1.5/3 to 1.5/3
      • Viewers – 2.21M to 2.32M
      • Adults 18-49 – 1.0/3 to 1.0/3
  • 9:00 p.m.: A repeat of House (4.1/7 HH rating, 5.88M viewers, 2.0/6 A18-49).

The CW finished in fifth place for the evening with a 0.9/2 household rating, 1.27 million viewers and a 0.5/2 rating among adults 18-49.

  • Last Week:
    • 0.8/1 HH rating [#5]
    • 1.08M viewers [#5]
    • 0.4/1 A18-49 rating [#5]
  • The Beauty and the Geek repeat managed to get over the 1 million mark over last week’s dismal 840,000 viewer performance (based on final nationals).
  • 8:00 p.m.: A repeat of Gilmore Girls (1.0/2 HH rating, 1.42M viewers, 0.6/2 A18-49 rating).
  • 9:00 p.m.: And a repeat of Beauty and the Geek (0.8/1 HH rating, 1.12M viewers, 0.4/1 A18-49 rating).
GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “America’s Got Talent” will be reported in next weeks report for Tuesday, August 7, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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