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Broadcast TV Ratings for Sunday, July 29, 2007

CBS takes the evening among households and viewers, but with strong repeat numbers from Fox’s three main comedies (The Simpsons, American Dad and Family Guy), the network won the evening among adults 18-49. CBS’s 60 Minutes was the nights highest-rated and most watched show among households and viewers, while Family Guy was the nights most watched program among adults 18-49.

CBS finished in first place for the evening with a 4.3/8 household rating and 6.42 million viewers, but was tied for second among adults 18-49 with a 1.6/5 rating.

  • Last Week
    • 4.3/8 HH Rating [#2]
    • 6.37M Viewers [#2]
    • 1.7/6 A18-49 Rating [#3]
  • 7:00 p.m.: 60 Minutes (5.7/12 HH rating, 8.30M viewers, 1.4/5 A18-49 rating) was able to post nice gains from the week prior of 800,000 viewers or 11%, 10% among households and 17% among adults 18-49. Despite the show skewing quite old (with less than 1/4 of the audience in the coveted A18-49 demo) it still managed to win the night among households and viewers.
    • Week-to-week numbers:
      • Households – 5.2/10 to 5.7/12
      • Viewers – 7.50M to 8.30M
      • Adults 18-49 – 1.2/4 to 1.4/5
  • 8:00 p.m.: Big Brother 8 (4.1/8 HH rating, 6.27M viewers, 2.4/8 A18-49 rating) continues its consistent and reliable streak.  Every week it seems to post almost identical numbers from the week prior.  With great growth from its lead-in among adults 18-49 of 71% (the highest rating for the network on the night in the demo), CBS should be pleased with the performance, despite the program not performing as well as it use to.
    • Week-to-week numbers:
      • Households – 4.1/8 to 4.1/8
      • Viewers – 6.30M to 6.27M
      • Adults 18-49 – 2.4/7 to 2.4/8T
  • The rest of the night was on par with previous outings from the programs that aired.
  • 9:00 p.m.: A repeat of Cold Case (4.0/7 HH rating, 6.02M viewers, 1.6/4 A18-49 rating).
  • 10:00 p.m.: A repeat of Shark (3.5/6 HH rating, 5.10M viewers, 1.3/4 A18-49 rating).

NBC followed in second place for the evening with a 4.1/7 household rating and 6.19 million viewers and was tied for second on the evening among adults 18-49 with a 1.6/5 rating.

  • Last Week:
    • 4.5/8 HH Rating [#1]
    • 6.83M Viewers [#1]
    • 1.8/6 A18-49 Rating [#2]
  • 7:00-9:00 p.m.: Dateline NBC (3.7/7 HH rating, 5.59M viewers, 1.4/5 A18-49 rating) took a quite a dip downwards from the week prior, but this is fairly normal for the program as it was on par with the performance from two weeks back.  It simply fluctuates like this, with the 8:00 p.m. always performing the most impressive.
    • Week-to-week numbers:
      • Households – 4.6/9 to 3.7/7
      • Viewers – 6.99M to 5.59M
      • Adults 18-49 – 1.8/6 to 1.4/5
  • Good numbers from two of the Law & Order series’ ended the evening for NBC in good fashion.
  • 9:00 p.m.: A repeat of Law & Order (4.5/8 HH rating, 6.76M viewers, 1.6/5 A18-49 rating).
  • 10:00 p.m.: A repeat of Law & Order: Special Victims Unit (4.5/8 HH rating, 6.80M viewers, 1.9/6 A18-49 rating).

ABC finished in third place for the evening with a 3.0/5 household rating and 4.69 million viewers, but was fourth among adults 18-49 with a 1.4/5 rating.

  • Last Week:
    • 2.9/5 HH Rating [#3]
    • 4.36M Viewers [#4]
    • 1.5/5 A18-49 Rating [#4]
  • Solid numbers from repeats of America’s Funniest Home Videos and Extreme Makeover: Home Edition made up some for the continuing poor performing repeats of Desperate Housewives and Brothers & Sisters.
  • 7:00 p.m.: A repeat of America’s Funniest Home Videos (3.2/7 HH rating, 5.50M viewers, 1.6/6 A18-49 rating).
  • 8:00 p.m.: A repeat of Extreme Makeover: Home Edition (3.9/7 HH rating, 6.11M viewers, 2.0/7 A18-49 rating).
  • 9:00 p.m.: A repeat of Desperate Housewives (2.5/4 HH rating, 3.75M viewers, 1.2/3 A18-49 rating).
  • 10:00 p.m.: That was followed by a repeat of Brothers & Sisters (2.2/4 HH rating, 3.29M viewers, 1.1/3 A18-49 rating).

Fox followed in fourth place for the evening with a 2.7/5 household rating and 4.18 million viewers, but managed a strong first place finish among adults 18-49 with a 2.0/6 rating.

  • Last Week:
    • 2.7/5 HH Rating [#4]
    • 4.51M Viewers [#3]
    • 2.1/7 A18-49 Rating [#1]
  • Most significant of note for Fox, was the great performance out of repeats of The Simpsons, American Dad and Family Guy, especially the later which held the nights highest rating among adults 18-49.
  • 7:00 & 7:30 p.m.: Repeats of ‘Til Death (1.4/3 HH rating, 1.88M viewers, 0.7/3 A18-49 rating) and King of the Hill (1.7/3 HH rating, 2.46M viewers, 1.0/4 A18-49 rating).
  • 8:00 & 8:30 p.m.: Repeats of The Simpsons (3.1/6 HH rating, 4.71M viewers, 2.2/7 A18-49 rating) and American Dad (2.8/5 HH rating, 4.27M viewers, 2.1/7 A18-49 rating).
  • 9:00 & 9:30 p.m.: A set of back-to-back repeats of Family Guy (3.7/6 HH rating, 5.88M viewers, 2.9/8 A18-49 rating).

The CW was left then in fifth place with a 0.9/2 household rating, 1.31 million viewers and a 0.5/2 rating among adults 18-49.

  • Last Week:
    • 0.9/2 HH Rating [#5]
    • 1.39M Viewers [#5]
    • 0.5/2 A18-49 Rating [#5]
  • Another low-rated evening from The CW’s repeats kept the network far back in fifth place for the night.
  • 7:00 & 7:30 p.m.: Back-to-back repeats of the canceled Reba (1.2/2 HH rating, 1.83M viewers, 0.7/3 A18-49 rating).
  • 8:00 p.m.: A repeat of also canceled 7th Heaven (0.9/2 HH rating, 1.11M viewers, 0.4/1 A18-49 rating).
  • 9:00 p.m.: A repeat of Pussycat Dolls Present: The Search for the Next Doll (0.8/1 HH rating, 983,000 viewers, 0.3/1 A18-49 rating).

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “60 Minutes” will be reported in next weeks report for Sunday, August 5, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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