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The Simpsons Movie Exceeds Expectations With Impressive Friday Box Office

Fox’s The Simpsons Movie took in an impressive $29.1 million from 3,922 theaters on Friday, well exceeding expectations and most predictions for the film.

The well-budgeted film ($75 million) could very well match its budget by the end of the weekend, depending on how much a drop-off there will be on Saturday and Sunday. A drop-off is extremely likely, as it’s expected to be somewhat frontloaded, which might explain the large gross on Friday.

Other new releases were led by Warner Bros.’s No Reservations in fifth place with an estimated $3.98 million from 2,425 theaters. In ninth place was Lindsay Lohan’s latest I Know Who Killed Me which was only able to take in an estimated $1.3 million from its more limited run in 1,320 theaters. And lastly in 10th place was MGM (Weinstein)’s Who’s Your Caddy? which also disappointed with only $950,000 from 1,019 theaters.

Moving to the holdovers, in second place was I Now Pronounce You Chuck and Larry, the Universal comedy took in an estimated $6.15 million from 3,501 theaters, holding on very strongly from the week prior. Through eight days of release, its total stands at $58.7 million.

That held off last week’s #2 film Hairspray, which was okay in third place with $5.18 million from 3,121 theaters. It’s total cume (also through eight days of release) stands at $48.94 million. The musical didn’t fare as strongly with its weekday totals for Mon-Thur, but is still doing okay business.

Harry Potter and the Order of the Phoenix had to settle for fourth place with its $4.94 million from 4,005 theaters, pushing its domestic total to $229.65 million through 17 days of release. It’s overseas though where this latest Harry Potter is doing the best business, raking in an amazing $351.3 million ($580.95 million worldwide).

It shouldn’t have a problem passing up #4 in the domestic gross category for the franchise (‘Prisoner of Azkaban’–$249.54 million) or #3 (‘Chamber of Secrets’–$261.99 million) but will have to do better if it wants to catch #2 (‘Goblet of Fire’–$290.01 million) and #1 (‘Sorcerer’s Stone’–$317.58 million).

That brings us to sixth place which belonged to Transformers. Nearing $300 million domestically, the film took in an estimated $3.2 million from 3,349 theaters, pushing its total domestic take to $276.23 million through 25 days of release (worldwide the action film has taken in $468.67 million as it awaits to open in several key markets including Japan, France and the U.K.).

Ratatouille settled into seventh place with an estimated $2.18 million from 2,934 theaters, pushing its domestic total to $174.63 million through 29 days of release. That held off Live Free or Die Hard, which took eighth place with an estimated $1.54 million from 2,271 theaters. This latest ‘Die Hard’ film (which passed Die Hard 2: Die Harder this past Tuesday for the highest gross in the franchise) has taken in $121.31 million through 2,271. It should settle somewhere in between my estimate of $125-150 million. Next time Fox, how about you give it the R-rating it deserves huh?

That’s all for Friday. Be sure to check back tomorrow to find out the status of The Simpsons Movie’s second day and on Sunday to view the complete top 10 grossing films for the weekend.

Source: Box Office Mojo