Improving upon its timeslot by 75%, AMC’s first ever original drama series Mad Men delivered a strong 1.4 household rating (more than 1.2 million homes) on Thursday night at 10:00 p.m.
It now ranks as the networks highest rated original series telecast ever.
Note: Because of Nielsen processing delays, full ratings data, including viewers and demos, have been delayed.
A little background on the series from the official site:
The series depicts the sexual exploits and social mores of this most innovative yet ruthless profession, while taking an unflinching look at the ad-men who shaped the hopes and dreams of Americans on a daily basis.
Mad Men airs Thursday nights at 10:00 p.m. 13 one-hour episodes have been ordered by the network.
Source: Hollywood Reporter