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Broadcast TV Ratings for Thursday, July 19, 2007

Fox gets the better of CBS as it leads the evening among viewers and adults 18-49, while CBS takes a narrow win among households. Nice holds for Fox original lineup, good bump for CBS’s Big Brother 8.

CBS finished in first place for the evening among households with a 5.5/10 rating, but was second among viewers with 8.04 million and among adults 18-49 with a 2.4/8 rating.

  • Last Week:
    • 5.4/10 HH rating [#1]
    • 7.85M viewers [#2]
    • 2.2/7 A18-49 rating [#2]
  • 8:00 p.m.: Big Brother 8 (4.6/8 HH rating, 7.00M viewers, 2.7/9 A18-49 rating) showed a nice and much needed increase from the week prior, growing across all main categories and placing a solid first on the hour among adults 18-49. Growth from last week was 1.00 million viewers or 17%, 5% among households and 17% among adults 18-49.
    • Week-to-week numbers:
      • Households – 4.4/9 to 4.6/8
      • Viewers – 6.00M to 7.00M
      • Adults 18-49 – 2.3/7 to 2.7/9
  • The rest of the evening for CBS consisted of their usual lineup CSI and Shark repeats. Both programs performed on par with prior performances. Of note is the good retention of Shark out of its lead-in.
  • 9:00 p.m.: A repeat of CSI (6.0/10 HH rating, 8.87M viewers, 2.4/8 A18-49 rating).
  • 10:00 p.m.: A repeat of Shark (5.7/10 HH rating, 8.25M viewers, 2.2/7 A18-49 rating).

Fox followed in second place for the evening among households with a 5.4/10 rating, but was a stronger first among viewers with 8.29 million and among adults 18-49 with a 2.9/9 rating.

  • Last Week:
    • 5.3/10 HH rating [#2]
    • 8.48M viewers [#1]
    • 3.0/10 A18-49 rating [#1]
  • 8:00 & 8:30 p.m.: The compatible duo of half-hour editions of Are You Smarter Than a 5th Grader? (4.6/9 HH rating, 7.02M viewers, 2.2/8 A18-49 rating) and Don’t Forget the Lyrics! (5.3/10 HH rating, 8.27M viewers, 2.9/10 A18-49 rating) gave Fox the win on the hour among households and viewers, with both programs either improving upon last weeks performance in certain categories, or remaining consistent.
    • Week-to-week numbers (‘5th Grader’):
      • Households – 4.4/9 to 4.6/9
      • Viewers – 6.96M to 7.02M
      • Adults 18-49 – 2.2/8 to 2.2/8
    • Week-to-week numbers (‘Lyrics’):
      • Households – 5.1/10 to 5.3/10
      • Viewers – 8.43M to 8.27M
      • Adults 18-49 – 2.9/10 to 2.9/10
  • 9:00 p.m.: So You Think You Can Dance? (5.8/10 HH rating, 8.93M viewers, 3.3/10 A18-49 rating) grew nicely from its lead-in and was the nights most-watched program across the three main categories, but it was down somewhat from the week prior, showing the most loss among viewers (760,000 or -8%) and adults 18-49 (-8%).
    • Week-to-week numbers:
      • Households – 5.9/10 to 5.8/10
      • Viewers – 9.69M to 8.93M
      • Adults 18-49 – 3.6/11 to 3.3/10

NBC finished in third place for the evening with a 2.7/5 rating, 3.91 million viewers and a 1.8/6 rating among adults 18-49.

  • Last Week:
    • 2.5/4 HH rating [#t3]
    • 3.74M viewers [#3]
    • 1.6/5 A18-49 rating [#3]
  • An entire evening of repeats for NBC proved to rate slightly higher than usual, thanks mostly to a solid performance out of another airing of the Victoria Beckham special (more on that below).
  • 8:00 & 8:30 p.m.: Repeats of My Name is Earl (3.1/6 HH rating, 4.39M viewers, 1.6/6 A18-49 rating) and 30 Rock (2.6/5 HH rating, 3.64M viewers, 2.6/5 A18-49 rating).
  • 9:00 & 9:30 p.m.: A repeat of The Office (2.8/5 HH rating, 4.18M viewers, 2.0/6 A18-49 rating) and Scrubs (2.3/4 HH rating, 3.30M viewers, 1.7/5 A18-49 rating).
  • 10:00 p.m.: A repeat of the special Victoria Beckham: Coming to America (2.8/5 HH rating, 3.98M viewers, 2.0/6 A18-49 rating) was able to post the networks highest ratings on the evening and placed a solid second on the hour. Growth from the week prior was also impressive (in the double digits) against the comedy repeats that NBC aired in this time period last week.

ABC followed in fourth place on the evening with a 2.6/5 household rating, 3.41 million viewers and a 1.0/3 rating among adults 18-49.

  • Last Week:
    • 2.5/5 HH rating [#t3]
    • 3.36M viewers [#4]
    • 1.1/4 A18-49 rating [#4]
  • Another poor outing for the ABC Thursday night dramas, with only one show able to reach 4 million viewers and the entire evening losing audience (in all three categories) from program to program.
  • 8:00 p.m.: A repeat of Ugly Betty (3.0/6 HH rating, 4.05M viewers, 1.1/4 A18-49 rating). 2.6/5 3.55 1.0/4
  • 9:00 p.m.: A repeat of Grey’s Anatomy (2.6/4 HH rating, 3.36M viewers, 1.0/3 A18-49 rating). 2.4/4 3.17 1.2/4
  • 10:00 p.m.: And a repeat of Men in Trees (2.2/4 HH rating, 2.83M viewers, 0.8/3 A18-49 rating). 2.4/4 3.35 1.0/3

The CW was left then in fifth place earning a 1.2/2 household rating, 1.77 million viewers and a 0.6/2 rating among adults 18-49.

  • Last Week:
    • 1.2/2 HH rating [#5]
    • 1.78M viewers [#5]
    • 0.6/2 A18-49 rating [#5]
  • For a repeat, Smallville actually put up decent numbers (for The CW at least), but Supernatural was unable to keep viewers engaged, dropping lower than even last week’s numbers.
  • 8:00 p.m.: A repeat of Smallville (1.4/2 HH rating, 2.06M viewers, 0.7/2 A18-49 rating).
  • 9:00 p.m.: Supernatural (1.0/2 HH rating, 1.49M viewers, 0.5/2 A18-49 rating).

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “So You Think You Can Dance?” will be reported in next weeks report for Thursday, July 26, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback