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Weekend Box Office — July 13-15, 2007

Warner Bros.’s Harry Potter and the Order of the Phoenix remained strong through the weekend, adding $77.11 million from 4,285 theaters, pushing its domestic total to an impressive $139.72 million through five days of release.

In second place was last week’s number one film Transformers, which was able to buck the trend of 50%+ second weekends, dipping only 47.5%.

Harry Potter 5 has been doing even better business overseas, grossing a remarkable $193 million and pushing the films worldwide take to an extraordinary $332.72 million through only five days of release.

Though the weekend take of this installment is the lowest of any of the Harry Potter films, that is to be expected given the fact this is the only one to have opened on a Wednesday instead of the more traditional Friday opening. However, comparing the first five days of each franchise, this installment is far and away the highest grossing (sixth best of all time), ahead of the $119.74 million grossed by Harry Potter and the Goblet of Fire (16th best).

The only other new release in the top 10 was Captivity, which failed to make the top 10. The Elisha Cuthbert starring horror/thriller from After Dark Films flopped, debuting in a weak 12th place with a gross of only $1.43 million from 1,050 theaters.

Last week’s number two film was Transformers, which for a summer blockbuster help up fairly well, dipping only 47.5%, taking in $37.03 million from an expanded 4,050 (from 4,011) theaters. The Michael Bay directed action film based on the 80s toon and toy franchise has grossed $224.01 million through 13 days of release. It continues to stand a good chance at passing the $300 million mark and in the process become the years top-grossing film. It all depends on how well it does in the coming days and weekends.  Word of mouth is really propelling this film.

Moving to the holdovers, Ratatouille dropped one spot and only 37.9% (third place) as it took in an estimated $18.01 million from 3,625 theaters. Through 17 days of release, the well reviewed Disney/Pixar animated film has grossed $143 million.

In fourth place, Live Free or Die Hard was able to hold on very strongly, dipping one spot and only 36.4% with $11.28 million from 3,201 theaters and passing the $100 million mark in the process. Through 19 days of release, the film has taken in $103.32 million. At this point, it’s all but certain that ‘Live Free’ will become the highest grossing in the franchise, passing up Die Hard 2: Die Harder’s $117.54 million.

In fifth place was License to Wed, performing much better than anyone had expected, dipping one spot and only 29.8% with $7.31 million from 2,715 theaters. The romantic comedy has grossed $30.38 million through 13 days of release.

Looking at the bottom five, 1408 stayed put in sixth place dropping only 30.4% with $4.93 million from 2,206 theaters. This all despite the film losing 16% of its theaters (425). Through 24 days of the release, the horror/thriller has taken in a respectable, given its small budget ($25 million), $62.13 million.

In seventh place was the Steve Carell comedy Evan Almighty. The under-performing comedy dropped two spots and 43.9% as it took in $4.9 million from 2,697 theaters, pushing its domestic total to only $87.79 million through 24 days of release.

Eighth place went to the hilarious R-rated comedy Knocked Up, which continues to hold up well, dipping only one spot and 29.6% with $3.68 million from 1,715 theaters. Its total stands at $138.22 million through 45 days of release.

Expanding by 54 theaters to 756 was the Michael Moore documentary Sicko in ninth place with $2.6 million. Though it did not lose much audience from the week prior (-27.7%) the studio likely had hoped the film would have done better than this (I’m talking overall). Through 24 days of release, its total stands at $15.83 million, good for a documentary, perhaps a tad below what was expected from a Moore documentary.

And lastly in 10th place was Ocean’s Thirteen, which staying even in 10th place from the week prior and dropped 43.7% as it took in $1.98 million from 1,244 theaters. Through 38 days of release, the threequal has taken in a total of $112.51 million.

A few other interesting facts about the weekend:

  • Harry Potter and the Order of the Phoenix had the best per theater average of any movie in the top 10, with $17,994/theater out of 4,285 sites.
  • Sicko had the smallest drop week-to-week of any movie in the top 10, dipping 27.7%.
  • Ocean’s Thirteen had the lowest per theater average of any movie in the top 10 ($1,595/theater from 1,244 sites).
  • Among films in the top 10, Transformers was the film with the largest weekly loss, though it was only a mild 47.5% drop.
  • And lastly, year-to-year (vs. July 14-16, 2006) the top 10 films were up by $21.02M or 14.2% ($168.83M vs. $147.81M). That weekend, the second week of Pirates of the Caribbean: Dead Man’s Chest paced ahead of two opening releases. The second film in the franchise grossed $62.35 million, ahead of the $21.61 million from Little Man (#2) and the $21.53 million from You, Me and Dupree (#3).

Top 10 Weekend Box Office — July 13-15, 2007 (Actuals)
(TW) — (LW) — (Movie) — (Weekend) — (% Change) — (Theaters) — (Domestic)

1. – N – ‘Order of the Phoenix – $77,108,414 – % – 4,285 – $139,715,157
2. – 1 – Transformers – $37,027,901 – -47.5% – 4,050 – $224,009,583
3. – 2 – Ratatouille – $18,012,196 – -37.9% – 3,625 – $142,997,082
4. – 3 – Live Free or Die Hard – $11,279,135 – -36.4% – 3,201 – $103,322,580
5. – 4 – License to Wed – $7,311,297 – -29.8% — 2,715 – $30,379,749
6. – 6 – 1408 – $4,934,516 – -30.4% – 2,206 – $62,127,222
7. – 5 – Evan Almighty – $4,895,055 – -43.9% — 2,697 – $87,790,505
8. – 7 – Knocked Up – $3,676,500 – -29.6% – 1,710 – $138,217,270
9. – 9 – Sicko – $2,604,139 – -27.7% – 756 – $15,830,046
10. – 10 – Ocean’s Thirteen – $1,984,323 – -43.7% – 1,244 – $112,506,702

Source: [Box Office Mojo]