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Broadcast TV Ratings for Friday, July, 13, 2007

NBC and The CW share the top spot, with NBC taking households and viewers and The CW the top-rated network among adults 18-49 (for the third week in a row). Week two of the “Jericho in repeats” experiment failed on CBS, with the series pushing the network down to last place on the evening among adults 18-49 and fourth among viewers.

NBC finished in first place on the evening with a 3.5/7 household rating and 5.02 million viewers, but was tied for second among adults 18-49 with a 1.3/5 rating.

  • Last Week:
    • 3.0/6 HH Rating [#2]
    • 4.27M viewers [#2]
    • 1.0/4 A18-49 rating [#4]
  • Though they aired an entire evening of repeats, NBC was able to place first on the evening among households and viewers, and just a tenth of a point away from a tie for first among adults 18-49 with a strong performance out of their repeats. Each program was up from the week prior, most of all was Law & Order: Criminal Intent which was actually the evenings top-rated and most watched show among households and viewers.
  • 8:00 p.m.: A repeat of 1 vs. 100 (3.6/7 HH rating, 5.08M viewers, 1.3/6 A18-49 rating).
  • 9:00 p.m.: A repeat of Las Vegas (2.8/6 HH rating, 3.98M viewers, 1.0/4 A18-49 rating).
  • 10:00 p.m.: A repeat of Law & Order: Criminal Intent (4.1/8 HH rating, 5.95M viewers, 1.6/6 A18-49 rating).

ABC followed in second place on the evening among households with a 2.8/5 rating, was third among viewers with 3.95 million and tied for second among adults 18-49 with a 1.3/5 rating.

  • Last Week:
    • 2.7/5 HH rating [#3]
    • 3.88M viewers [#3]
    • 1.1/4 A18-49 rating [#3]
  • ABC Friday night was slightly changed from the week prior. They replaced their 9:00 p.m. airing of Kyle XY (which had been underperforming) and replaced it with a repeat of the new (and also from ABC Family) series Greek. Results weren’t all that different, though there was a slight gain across the board, most notably among adults 18-49.
  • 8:00 & 8:30 p.m.: Back-to-back repeats of George Lopez (2.5/5 HH rating, 3.62M viewers, 1.2/5 A18-49 rating).
  • 9:00 p.m.: As for the repeat of the new ABC Family series Greek (2.0/4 HH rating, 2.72M viewers, 1.0/4 A18-49 rating), as I noted above, the program was a tad bit stronger than Kyle XY, but still nothing all that impressive. It did improve dramatically from its series premiere Monday night on ABC Family (9:00 p.m.: 0.8/1 HH rating, 1.06 million viewers, 0.4/1 A18-49 rating). It remains to be seen if the added exposure increases the programs audience over the coming weeks on the cable channel.
    • Last week’s numbers (Kyle XY):
      • Households – 1.8/3
      • Viewers – 2.65M
      • Adults 18-49 – 0.8/3
  • 10:00 p.m.: 20/20 (4.0/8 HH rating, 5.52M viewers, 1.8/7 A18-49 rating) was off slightly among households and more so viewers, but made up for that loss in A18-49, where it was up a solid 12.5% (the evenings top-rated program in the demo).
    • Week-to-week numbers:
      • Households – 4.1/8 to 4.0/8
      • Viewers – 6.07M to 5.52M
      • Adults 18-49 – 1.6/5 to 1.8/7

The CW finished tied for third among households with a 2.7/5 rating, but was able to place second among viewers with 4.07 million and an even more impressive first among adults 18-49 with a 1.4/6 rating.

  • Last Week:
    • 2.6/5 HH rating [#4]
    • 4.19M viewers [#3]
    • 1.4/5 A18-49 rating [#1]
  • 8:00-10:00 p.m.: Friday Night Smackdown! (2.7/5 HH rating, 4.07M viewers, 1.4/6 A18-49 rating) gave The CW its third straight Friday night victory among adults 18-49, well worth mentioning. Its performance was nearly identical to the week prior.
    • Week-to-week numbers:
      • Households – 2.6/5 to 2.7/5
      • Viewers – 4.20M to 4.07M
      • Adults 18-49 – 1.4/5 to 1.4/6

CBS followed tied for third among households with a 2.7/5 rating, but was far back in fourth among viewers with 3.76 million and in last place on the evening among adults 18-49 with a 0.8/3 rating.

  • Last Week:
    • 3.5/7 HH rating [#1]
    • 5.19M viewers [#1]
    • 1.3/5 A18-49 [#2]
  • 8:00 p.m.: A repeat of the Jericho special titled Return to Jericho (2.1/4 HH rating, 2.97M viewers, 0.6/3 A18-49 rating) replaced the usual time period occupant Ghost Whisperer. The plan for Jericho was for the pilot to air, then the recap special (which recaps episodes 1-11) and then the remaining 11 episodes of the season. We’re now on the last portion of that plan. There are 10 more episodes of the season left to air now. As to the results? One word: Poor. The series got the network off to a very slow start, well off from last week’s time period occupant (a Ghost Whisperer repeat) and the show was a dreadful last place on the hour among households, viewers and adults 18-49.
  • 9:00 p.m.: And that was followed by a repeat of the 12th episode of the season of Jericho (2.4/4 HH rating, 3.26M viewers, 0.7/3 A18-49 rating) which despite some slight growth from the hour prior, was still very disappointing. The program declined week-to-week by 1.49 million viewers (31%), 25% among households and 36% among adults 18-49. It’s still too early to say that the decision to air repeats was a mistake, but if it continues at this pace CBS may actually prematurely yank the remaining episodes. Thankfully for them, repeats of Ghost Whisperer return next week, so the stronger lead-in should improve the performance to a more reasonable level. But if it doesn’t improve, don’t be surprised if CBS pulls the remaining episodes, ala NBC with Friday Night Lights, and sticks repeats of Close to Home (or another program) in the timeslot.  It’s too bad too, because though last week’s numbers weren’t particularly strong, there were much better than these and somewhat respectable given the circumstances surrounding it.
    • Week-to-week numbers:
      • Households – 3.2/6 to 2.4/4
      • Viewers – 4.75M to 3.26M
      • Adults 18-49 – 1.1/4 to 0.7/3
  • 10:00 p.m.: A repeat of Numb3rs (3.5/7 HH rating, 5.06M viewers, 1.1/4 A18-49 rating) grew nicely from its weak lead-in, but was down some from the week prior.

FOX finished in fifth place on the evening with a 2.3/5 household rating and 3.30 million viewers, but was a tad stronger among adults 18-49 in fourth place with a 1.0/4 rating.

  • Last Week:
    • 2.2/4 HH rating [#5]
    • 3.23M viewers [#5]
    • 0.8/3 A18-49 rating [#5]
  • 8:00 p.m.: A repeat of Bones (2.4/5 HH rating, 3.48M viewers, 1.0/4 A18-49 rating). 2.5/5 3.47 1.0/4
  • 9:00 p.m.: A new episode of Standoff (2.2/4 HH rating, 3.12M viewers, 1.0/4 A18-49 rating) improved slightly from the week prior, especially among adults 18-49, but that may have more to do with it drawing more viewers due to the weaker competition in the hour. The series finale airs next week.
    • Week-to-week numbers:
      • Households – 2.0/4 to 2.2/4
      • Viewers – 2.96M to 3.12M
      • Adults 18-49 – 0.7/2 to 1.0/4

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “20/20” will be reported in next weeks report for Friday, July 20, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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