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“Transformers” On Top: Weekend Box Office — July 6-8, 2007

Paramount (DreamWorks)’s Transformers rolled over the competition this weekend, raking in $70.5 million from 4,011 theaters, pushing its domestic total past the $150 million mark and breaking a few records along the way.

In second place was last week’s number one film Ratatouille which had a modest drop of less than 40%.

Transformers has been on a roll. The film went six straight days of grossing at least $19 million (grossing less than $20 on only one of those days). That’s a pretty remarkable feat, one duplicated (I believe) only once by 2004’s Spider-Man 2. The Michael Bay directed movie, adapted from the toy and animated series, has grossed $155.41 million through Sunday. A record for a non-sequel film, surpassing 2002’s Spider-Man which took in $151.62 million in its first seven days. Keep in mind that Transformers actually did this in less than six and a half days (4 hours on Monday).

That is all in addition to the film holding the record for the biggest Tuesday and the biggest 4th of July in box office history.

The breakdowns are as follows: Friday = $22.66 million, Saturday = $25.7 million, Sunday = $22.14 million.

The only other new release in the top 10 was the romantic comedy stinker (at least judging by the ratings–9% at RT) License to Wed, which came in fourth place with $10.42 million from 2,604 theaters. The film opened on Tuesday so its total gross stands at $17.84 million through six days of release.

Moving to the holdovers, last week’s number one film Ratatouille dropped one spot and only 38.3% as it took in an estimated $29.01 million from 3,940 theaters. Through 10 days of release, the well reviewed Disney/Pixar animated film has grossed $109.53 million.

In third place, Live Free or Die Hard was in-line with my estimate, dropping one spot and 46.9% to take in an estimated $17.73 million from 3,411 theaters. Through 12 days of release, the film has taken in an okay $84.42 million.

And in fifth place was Evan Almighty which dropped 42.4% with an estimated weekend take of $8.72 million. The Steve Carell film, a sequel to the Jim Carrey hit Bruce Almighty, is going to fall well short of that films total box office. Through 17 days of release it has accumulated $78.71 million. A way too low total cume given the pictures exorbitant budget of $175 million (rumored to be as high as $210 million). Bruce Almighty had grossed $171.44 million after its third week back in 2003.

Looking at the bottom five, 1408 was fairly steady week-to-week in sixth place, dropping two spots and only 33.5% as it took in an estimated $7.09 million from 2,631 theaters. Through 17 days of release, the the John Cusack/Samuel L. Jackson horror/thriller stands at $53.74 million.

In seventh place Knocked Up dropped one spot and remarkably only 28.5% as it added another $5.22 million from 2,219 theaters. The comedy’s total domestic take through 38 days of release stands at $132.09 million.

In eighth place was Fantastic Four: Rise of the Silver Surfer, which continues it quick and steady decline. The sequel dropped three spots and 53.6%, as it took in $4.24 million. Through 24 days of release the film stands at $123.88 million.

Sicko took ninth place (the same as last week) and dropped only 20% as it took in $3.60 million from an expanded 702 theaters. Considering the film expanded by more than 200 theaters, a bigger gross was expected. The Michael Moore documentary has taken in a total of $11.45 million through 17 days of limited release.

And lastly in 10th place was Ocean’s Thirteen, which dropped three spots and 42.1% to take in an estimated $3.53 million from 2,102 theaters. The threequel has taken a total of $109.15 million through 31 days of release.

A few other interesting facts about the weekend:

  • Transformers had the best per theater average of any movie in the top 10, with $17,577/theater out of 4,011 sites.
  • Sicko had the smallest drop week-to-week of any movie in the top 10, dipping only 20%.
  • Fantastic Four: Rise of the Silver Surfer had the lowest per theater average of any movie in the top 10 ($1,585/theater from 2,618 sites).
  • Rise of the Silver Surfer was also the weeks movie with the largest weekly loss (among those in the top 10), dropping 53.6% drop (second straight week).
  • And lastly, year-to-year (vs. July 7-9, 2006) the top 10 films were down by $47.32M or 22.8% ($207.39M vs. $160.07M). No, those aren’t typos. The reason for the astonishingly large difference is because Pirates of the Caribbean: Dead Man’s Chest opened that weekend and nabbed a then record $135.63 million. There were no other new releases that weekend, save the limited release of A Scanner Darkly; $391,672 from only 17 theaters.
  • Pirates of the Caribbean: At World’s End passed the $300 million mark on Saturday. It placed 11th on the weekend, with its gross of $3.01 million from 1,869 theaters. Through 45 days of release is $301.73 million, currently the lowest of the three ‘Pirates’ film. However, this film is doing amazing business overseas, where its currently sitting at $608.9 million. That puts its worldwide box office at $910.63 million.

Top 10 Weekend Box Office — July 6-8, 2007 (Actuals)
(TW) — (LW) — (Movie) — (Weekend) — (% Change) — (Theaters) — (Domestic)

1. – N – Transformers – $70,502,384 – % – 4,011 – $155,405,412
2. – 1 – Ratatouille – $29,014,293 – -38.3% – 3,940 – $109,531,598
3. – 2 – Live Free or Die Hard – $17,730,149 – -46.9% – 3,411 – $84,424,123
4. – N – License to Wed – $10,422,258 – % – 2,604 – $17,838,076
5. – 3 – Evan Almighty – $8,719,135 – -42.4% — 3,460 – $78,706,785
6. – 4 – 1408 – $7,088,979 – -33.5% – 2,631 – $53,738,325
7. – 6 – Knocked Up – $5,222,680 – -28.5% — 2,219 – $132,089,425
8. – 5 – Rise of the Silver Surfer – $4,239,993 – -53.6% – 2,618 – $123,881,586
9. – 9 – Sicko – $3,600,179 – -20.0% – 702 – $11,452,560
10. – 7 – Ocean’s Thirteen – $3,525,366 – -42.1% – 2,102 – $109,145,316

Source: [Box Office Mojo]

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