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Broadcast TV Ratings for Thursday, June 28, 2007

Fox’s original programming wins the evening, with So You Think You Can Dance? leading the way as the nights most watched program among adults 18-49.  CBS was a solid second place, as the network had the nights most watched program among households and viewers (CSI).

Fox finished in first place for the evening with a 5.7/10 household rating, 9.32 million viewers and a 3.2/10 rating among adults 18-49.

  • Last Week:
    • 5.8/11 HH rating [#1]
    • 9.05M viewers [#1]
    • 3.1/10 A18-49 rating [#1]
  • 8:00 p.m.: Are You Smarter Than a 5th Grader? (5.6/10 HH rating, 9.09M viewers, 2.9/10 A18-49 rating) dipped just slightly from the week prior among households and viewers, but where it counts (adults 18-49), the program retained 100% of last week’s number.
    • Week-to-week numbers:
      • Households – 5.8/11 to 5.6/10
      • Viewers – 9.24M to 9.09M
      • Adults 18-49 – 2.9/10 to 2.9/10
  • 9:00 p.m.: So You Think You Can Dance? (5.9/10 HH rating, 9.56M viewers, 3.4/10 A18-49 rating), like its lead-in, was virtually unchanged from the week prior, staying even among households and viewers, while showing a slight increase among adults 18-49.  The program was narrowly the evening’s most watched among viewers (losing out by only 20,000 viewers to CSI-a testament to that shows great repeat numbers), but did win the evening among the advertiser craved Adults 18-49 demographic.
    • Week-to-week numbers:
      • Households – 5.9/10 to 5.9/10
      • Viewers – 8.97M to 9.56M
      • Adults 18-49 – 3.4/11 to 3.4/10

CBS followed in second place for the evening with a 5.1/9 household rating and 7.62 million viewers, but had to settle for third among adults 18-49 with a 2.0/6 rating .

  • Last Week:
    • 5.2/9 HH rating [#2]
    • 7.75M viewers [#2]
    • 2.1/7 A18-49 rating [#2]
  • 8:00 p.m.: After stemming off decline last week, and posting a weekly increase, Pirate Master (3.4/6 HH rating, 5.25M viewers, 1.6/6 A18-49 rating) fell back down, even below its rating numbers from two weeks ago.  The series was off by 630,000 viewers (11%), 11% among households and 16% among adults 18-49.  Though the series shares much in common with Survivor, its ratings don’t reflect that.
    • Week-to-week numbers:
      • Households – 3.8/7 to 3.4/6
      • Viewers – 5.88M to 5.25M
      • Adults 18-49 – 1.9/7 to 1.6/6
  • 9:00 p.m.: A repeat of CSI (6.5/11 HH rating, 9.58M viewers, 2.5/7 A18-49 rating) stayed consistent from the week prior, with slight gains, and managed to once again place for for the evening among households and viewers.
  • 10:00 p.m.: A repeat of Shark (5.5/10 HH rating, 7.87M viewers, 1.9/6 A18-49 rating) was a little weaker from last week, but still strong overall for a repeat.

NBC finished in third place for the evening with a 2.9/5 household rating and 4.51 million viewers, but was slightly stronger in third place among adults 18-49 with a 2.1/7 rating.

  • Last Week:
    • 2.8/5 HH rating [#3]
    • 4.34M viewers [#3]
    • 1.9/6 A18-49 rating [#3]
  • On the evening of Studio 60 on the Sunset Strip’s series finale, NBC aired one episode of My Name Is Earl, followed by three back-to-back episodes of The Office (all repeats).  The performance from those shows proved to be just a tad bit higher than they have been in the past.
  • 8:00 p.m.: A repeat of My Name is Earl and The Office (3.4/6 HH rating, 5.24M viewers, 2.1/8 A18-49 rating).
  • 8:30-10:00 p.m.: Three back-to-back repeat episodes of The Office (2.8/5 HH rating, 4.45M viewers, 2.2/7 A18-49 rating).
  • 10:00 p.m.: There was some good news and bad news for the series finale of Studio 60 on the Sunset Strip (2.7/5 HH rating, 4.25M viewers, 2.0/6 A18-49 rating). First the bad news: the series declined week-to-week among households (-10%) and viewers (-4% or 200,000).  Alright, enough of that.  This was the series finale, might as well sprinkle a little good news for the entertaining, but viewer starved, series.  In the demo that counts (A18-49), the series was up a decent 11% from the week prior.  Just for this instance, lets overlook the declines among households and viewers, and just focus on the nice increase among adults 18-49 :).
    • Week-to-week numbers:
      • Households – 3.0/5 to 2.7/5
      • Viewers – 4.45M to 4.25M
      • Adults 18-49 – 1.8/5 to 2.0/6

ABC followed in fourth place for the evening with a 2.6/5 household rating, 3.72 million viewers and a 1.1/3 rating among adults 18-49.

  • Last Week:
    • 2.7/5 HH rating [#4]
    • 3.88M viewers [#4]
    • 1.2/4 A18-49 rating [#4]
  • ABC filled the evening with a line-up of repeats and the results were, as they’ve been for quite some time this summer, fairly low.
  • 8:00 p.m.: A repeat of Ugly Betty (2.6/5 HH rating, 3.54M viewers, 1.0/3 A18-49 rating).
    • Last week’s numbers (Fast Cars & Superstars – 8:00 p.m.):
      • Households – 2.9/5
      • Viewers – 4.00M
      • Adults 18-49 – 1.1/4
  • 9:00 p.m.: A repeat of Grey’s Anatomy (2.8/5 HH rating, 3.89M viewers, 1.2/4 A18-49 rating). 2.7/5 3.82 1.3/4
  • 10:00 p.m.: A repeat of Men in Trees (2.6/5 HH rating, 3.72M viewers, 1.1/3 A18-49 rating).  Interesting to note, this was a repeat of the shows pilot.

The CW was left then in fifth place earning a 1.2/2 household rating, 1.88 million viewers and a 0.7/2 rating among adults 18-49.

  • Last Week:
    • 1.2/2 HH rating [#5]
    • 2.03M viewers [#5]
    • 0.8/3 A18-49 rating [#5]
  • The CW, as usual, was left for last place on the evening (among the English speaking networks that is).  Both shows were off a tad from their performance of the week prior.
  • 8:00 p.m.: A repeat of Smallville (1.3/2 HH rating, 1.93M viewers, 0.7/3 A18-49 rating).
  • 9:00 p.m.: Supernatural (1.1/2 HH rating, 1.84M viewers, 0.7/2 A18-49 rating).

Note: Network average numbers from the week prior are based on fast national data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast nationals. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “CSI-Repeat” will be reported in next weeks report for Thursday, July 5, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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