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Record Breaking Performance for TNT’s “The Closer”, “Heartland” Has Weak Retention

Hitting new records for a basic-cable program, the third season premiere of the TNT hit The Closer was watched by an amazing 8.81 million viewers on Monday night, based on fast national ratings.

The premiere scored a 6.8 household coverage rating/5.7 national rating (6.376 million households) and a total of 8.812 million viewers, both year-to-year gains from the season 2 premiere (vs. 8.278 million viewers last year and 6.039 million households last year). That’s a gain of 6% in both categories.

Series also experienced ratings gains among adults 18-49 of 11% (2.909M vs. 2.63M) and among adults 25-54 of 6% (3.799M vs. 3.571M).

Noticeably absent from TNT’s press release is any news about the new series Heartland, which aired immediately after The Closer and replaced the canceled series Saved.

Update: Got an update on those numbers for the series premiere of Heartland. It drew 4.3 million total viewers. 1.2 million of which were among the 18-49 demographic. That puts retention at just 49% among viewers and 41% among adults 18-49.

This is a much weaker debut than Saved, which was watched by 5.101 million viewers (2.08 million of which were in the A18-49 demographic). Retention for that series was also more impressive at 62% among viewers and 79% among adults 18-49.

Source: TNT

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