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Broadcast TV Ratings for Friday, June, 15, 2007

With an encore presentation of the Bob Barker special and the networks return to hosting the Daytime Emmy’s, CBS easily won the evening.

CBS finished in first place for the evening with a 5.8/11 household rating, 8.45 million viewers and a 2.1/8 rating among adults 18-49.

  • Last Week:
    • 4.1/8 HH rating [#1]
    • 6.15M viewers [#1]
    • 1.5/5 A18-49 [#t1]
  • 8:00 p.m.: A rebroadcast of Bob Barker’s farewell episode of The Price is Right (5.5/11 HH rating, 8.70M viewers, 2.2/9 A18-49 rating) showed great improvement from last week’s repeat airing of Ghost Whisperer. Additionally, it was the evening’s top-rated program among viewers and adults 18-49.
    • Last week’s numbers (Ghost Whisperer-REPEAT):
      • Households – 3.3/7
      • Viewers – 4.83M
      • Adults 18-49 – 1.3/5
  • 9:00-11:00 p.m.: The Annual Daytime Emmy Awards (6.0/12 HH rating, 8.33M viewers, 2.0/7 A18-49 rating) improved a great deal over last year’s weak presentation which aired on ABC. The program was up 2.25M viewers (37%), 33% among households and 11% among adults 18-49. It was also fairly on par with the last time the awards show aired on CBS (back in 2005). In terms of that comparison, it was up 710,000 viewers (9%), 9% among viewers, but down 9% among adults 18-49. For whatever reason, the program simply performed very poorly when it aired on ABC last year. Definitely a good pickup for CBS.
    • Year-to-year numbers (4/28/2006 – 8:00-11:00 p.m. on ABC):
      • Households – 4.5/8 to 6.0/12
      • Viewers – 6.08M to 8.33M
      • Adults 18-49 – 1.8/6 to 2.0/7
    • Last time on CBS (5/20/2005 – 9:00-11:00 p.m.):
      • Households – 5.5/10 to 6.0/12
      • Viewers – 7.62M to 8.33M
      • Adults 18-49 – 2.2/7 to 2.0/7
    • Last week’s numbers (Close to Home-REPEAT – 9:00 p.m.):
      • Households – 4.3/8
      • Viewers – 6.33M
      • Adults 18-49 – 1.4/5
    • Last week’s numbers (Numb3rs-REPEAT – 10:00 p.m.) :
      • Households – 4.8/9
      • Viewers – 7.30M
      • Adults 18-49 – 1.8/6

NBC followed in second place for the evening among households with a 3.8/7 household rating, 5.64 million viewers and a 1.4/5 rating among adults 18-49.

  • Last Week:
    • 3.4/7 HH Rating [#2]
    • 4.95M viewers [#3]
    • 1.4/5 A18-49 rating [#4]
  • 8:00 p.m.: A repeat of 1 vs. 100 (3.1/6 HH rating, 4.58M viewers, 1.2/5 A18-49 rating) stayed relatively even from the week prior, increasing ever so slightly among viewers and adults 18-49. Is a repeat of a reality game-show really such a good programming decision? Don’t they have other shows to air?
    • Last week’s numbers (1 vs. 100-REPEAT):
      • Households – 3.1/6
      • Viewers – 4.50M
      • Adults 18-49 – 1.1/4
  • 9:00 p.m.: A repeat of Law & Order: Criminal Intent (3.6/7 HH rating, 5.28M viewers, 1.4/4 A18-49 rating) performed a little better that last week, showing improvement among households, viewers and adults 18-49.
    • Last week’s numbers (Law & Order: Criminal Intent-REPEAT):
      • Households – 3.1/6
      • Viewers – 4.54M
      • Adults 18-49 – 1.3/5
  • 10:00 p.m.: A repeat of Law & Order (4.8/10 HH rating, 7.06M viewers, 1.8/6 A18-49 rating) gave the network its best performance of the night. A certainly solid outing given its repeat nature.
    • Last week’s numbers (Law & Order-REPEAT):
      • Households – 4.1/8
      • Viewers – 5.82M
      • Adults 18-49 – 1.7/6

ABC finished in third place for the evening with a 2.7/5 household rating but was fourth among viewers with 3.91 million and tied for fourth among adults 18-49 with a 1.2/4 rating.

  • Last Week:
    • 3.3/6 HH rating [#3]
    • 5.11M viewers [#2]
    • 1.5/5 A18-49 rating [#t1]
  • 8:00 p.m.: A special showing of the ABC Family hit Kyle XY (2.3/4 HH rating, 3.23M viewers, 0.9/4 A18-49 rating) performance quite poorly. I thought some may be interested in seeing how the show performed in the slot last season, so I included the comparison below. As you can see, it was quite a ways off from last season’s first telecast (of the shows pilot). By the end of the 10 episode run, the show settled into the upper 2’s among households, the low to mid 4M range and the mid 1 range among adults 18-49. So, the show obviously is performing below last season’s range.
    • Year-to-year numbers (6/26/2006):
      • Households – 3.4/7 to 2.3/4
      • Viewers – 5.19M to 3.23M
      • Adults 18-49 – 1.6/6 to 0.9/4
    • Last week’s numbers (America’s Funniest Home Videos-REPEAT):
      • Households – 3.1/6
      • Viewers – 4.97M
      • Adults 18-49 – 1.4/6
  • 9:00 p.m.: I think its safe to assume that the novelty has worn of for National Bingo Night (2.2/4 HH rating, 3.47M viewers, 1.0/4 A18-49 rating) which hit a series low across the board. The program was off by 910,000 viewers (21%), 21% among households and 23% among adults 18-49.
    • Week-to-week numbers:
      • Households – 2.8/5 to 2.2/4
      • Viewers – 4.38M to 3.47M
      • Adults 18-49 – 1.3/4 to 1.0/4
  • 10:00 p.m.: 20/20 (3.5/7 HH rating, 5.04M viewers, 1.6/6 A18-49 rating) perked up a bit from its weak lead-in, but that still didn’t help the show from declining week-to-week. It was off by 950,000 viewers (16%), 15% among households and 11% among adults 18-49. All in all, a very weak Friday night for ABC.
    • Week-to-week numbers:
      • Households – 4.1/8 to 3.5/7
      • Viewers – 5.99M to 5.04M
      • Adults 18-49 – 1.8/6 to 1.6/6

The CW followed tied for fourth place on the evening with a 2.6/5 household rating, but was a stronger third among viewers with 4.16 million and among adults 18-49 with a 1.3/5 rating.

  • Last Week:
    • 2.6/5 HH rating [#5]
    • 4.36M viewers [#4]
    • 1.5/5 A18-49 rating [#t1]
  • 8:00-10:00 p.m.: WWE Smackdown (2.6/5 HH rating, 4.16M viewers, 1.3/5 A18-49 rating) managed to stay relatively even to the programs performance last week, as it performed well enough to give the network a solid third place finish for the evening among viewers and adults 18-49. It did though take a bit of a dip among adults 18-49, where it was off 13%.
    • Week-to-week numbers:
      • Households – 2.6/5 to 2.6/5
      • Viewers – 4.36M to 4.16M
      • Adults 18-49 – 1.5/5 to 1.3/5

FOX finished tied for fourth place on the evening among households with a 2.6/5 household rating, but had to settle for fifth among viewers with 3.87 million and among adults 18-49 with a 1.2/5 rating.

  • Last Week:
    • 2.6/4 HH rating [#4]
    • 3.87M viewers [#5]
    • 1.1/4 A18-49 rating [#5]
  • 8:00 p.m.: A repeat of Bones (2.8/6 HH rating, 4.10M viewers, 1.2/5 A18-49 rating) stayed even from last week.
    • Last week’s numbers (Bones-REPEAT):
      • Households – 2.7/5
      • Viewers – 4.02M
      • Adults 18-49 – 1.1/4
  • 9:00 p.m.: A new episode of Standoff (2.4/5 HH rating, 3.65M viewers, 1.2/4 A18-49 rating) didn’t improve any from last week’s return, but did stay fairly even, actually increasing slightly among adults 18-49. It won’t return next season, but at least FOX will be playing through all the episodes.
    • Week-to-week numbers:
      • Households – 2.4/4 to 2.4/5
      • Viewers – 3.72M to 3.65M
      • Adults 18-49 – 1.1/4 to 1.2/4
GO TO WEEKLY RATINGS PAGE

Note: Comparison’s from the week prior (or episode-to-episode, etc.) are based on final nationals. Ratings for the current day are based on fast nationals, unless otherwise noted. The final rating for episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “The Price is Right-REPEAT” will be reported in next weeks report for Friday, June 22, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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