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Broadcast TV Ratings for Thursday, June 14, 2007

FOX takes the evening with a strong outings from ‘5th Grader’ and ‘Dance’. NBA Finals end on a low note, with the series down by more than 20% from last year.

Fox finished in first place for the evening with a 6.2/11 household rating, 10.24 million viewers and a 3.5/12 rating among adults 18-49.

  • Last Week:
    • 6.4/11 HH rating [#1]
    • 10.20M viewers [#1]
    • 3.6/12 A18-49 rating [#1]
  • 8:00 p.m.: Are You Smarter Than a 5th Grader? (5.9/11 HH rating, 9.88M viewers, 3.2/11 A18-49 rating) maintained its performance from the week prior, showing some slight growth among all main categories as it was the nights top-rated and most-watched program on the hour. The show grew most among adults 18-49, where it was up 7% week-to-week.
    • Week-to-week numbers:
      • Households – 5.8/11 to 5.9/11
      • Viewers – 9.32M to 9.88M
      • Adults 18-49 – 3.0/10 to 3.2/11
  • 9:00 p.m.: So You Think You Can Dance? (6.5/11 HH rating, 10.60M viewers, 4.0/12 A18-49 rating) faltered just a bit from last week, dropping across the board but was still a dominant #1 for the hour (and the evening), out delivering its nearest competitors (the weakened NBA Finals and a CSI repeat) by a good deal.
    • Week-to-week numbers:
      • Households – 6.9/11 to 6.5/11
      • Viewers – 11.07M to 10.60M
      • Adults 18-49 – 4.3/13 to 4.0/12

CBS followed in second place for the evening with a 5.3/10 household rating and 7.79 million viewers, but had to settle for third among adults 18-49 with a 1.9/6 rating .

  • Last Week:
    • 5.7/10 HH rating [#2]
    • 8.46M viewers [#2]
    • 2.2/7 A18-49 rating [#3]
  • 8:00 p.m.: Pirate Master (3.7/7 HH rating, 5.35M viewers, 1.6/5 A18-49 rating) continued its downward trend, losing audience across the board and posting very weak overall numbers.
    • Week-to-week numbers:
      • Households – 4.0/7 to 3.7/7
      • Viewers – 6.21M to 5.35M
      • Adults 18-49 – 1.9/7 to 1.6/5
  • 9:00 p.m.: A repeat of CSI (6.4/11 HH rating, 9.63M viewers, 2.4/8 A18-49 rating), perhaps hurt a little from its reduced lead-in, was down a tad from last week. The show usually performs in the 11-13 million range and in the 3+ range among adults 18-49 during repeat season. None the less, this a very solid performance for a repeated program.
    • Last week’s numbers (CSI-REPEAT):
      • Households – 6.8/11
      • Viewers – 10.04M
      • Adults 18-49 – 2.5/7
  • 10:00 p.m.: A repeat of Shark (5.8/11 HH rating, 8.41M viewers, 1.9/6 A18-49 rating) held on pretty nicely from its lead-in. It’ll be interesting to see how the show performs next season, when it loses it CSI support and moves to Sunday nights.
    • Last week’s numbers (Shark-REPEAT):
      • Households – 6.3/11
      • Viewers – 9.14M
      • Adults 18-49 – 2.3/7

ABC finished in third place for the evening with a 4.9/9 household rating and 7.46 million viewers, but was a stronger second place among adults 18-49 with a 2.9/9 rating.

  • Last Week:
    • 5.2/9 HH rating [#3]
    • 7.53M viewers [#3]
    • 2.9/10 A18-49 rating [#2]
  • 8:00 & 8:30 p.m.: Fast Cars & Superstars (3.8/7 HH rating, 5.57M viewers, 1.9/7 A18-49 rating) and NBA Countdown (3.7/7 HH rating, 5.48M viewers, 2.1/7 A18-49 rating) both had stronger week-to-week performances. ‘Fast Cars’ showed the most gain, especially among adults 18-49 where it was up a significant 58%.
    • Week-to-week numbers (Fast Cars & Superstars):
      • Households – 2.7/5 to 3.8/7
      • Viewers – 3.71M to 5.57M
      • Adults 18-49 – 1.2/4 to 1.9/7
    • Week-to-week numbers (NBA Countdown):
      • Households – 3.2/6 to 3.7/7
      • Viewers – 4.62M to 5.48M
      • Adults 18-49 – 1.7/6 to 2.1/7
  • The following numbers are based on the final nationals.
  • 9:00-11:00 p.m.: Game 4 of the 2007 NBA Finals between the San Antonio Spurs (A) and the Cleveland Cavaliers (H) (6.5/12 HH rating, 9.91M viewers, 4.0/13 A18-49 rating) caused a slight weekly gain, but the series was still way off from last year.  Since the Cavs were knocked out :(, it’s probably time for a quick rundown of this year’s Finals ratings. (This post has been edited.  All data in this section is based on the final nationals.) Here were the results for the first four games of last year’s finals (just to note, they went to six games last year): 2006 Finals: 7.9/14 HH rating, 11.93M viewers, 5.0/15 A18-49 rating. And now the 2007 Finals: 6.2/11 HH rating, 9.29M viewers, 3.7/12 A18-49 rating. Alright, as you can see, the finals experienced quite a ratings decline from the year prior. The ratings above only include the first four games, if we included the final two games of that series (which wouldn’t be fair) the decline would become even more evident, because that series improved very significantly over the next two games — Game 5: 9.1/15 HH rating, 13.49M viewers, 5.9/18 A18-49 rating — Game 6: 10.1/18 HH rating, 15.71M viewers, 6.5/19 A18-49 rating. In terms of percentages, here are the year-to-year declines, provided in two different ways: First Four Games — 2.64 million viewers (22%), 22% among households and 26% among adults 18-49 — 2006 Finals (6 games) vs. 2007 Finals (4 games) – 3.53 million viewers (28%), 27% among households and 31% among adults 18-49. All in all, a very poor 2007 Finals. Both on the court and in the ratings. (For those interested, here are those average numbers through six games last year: 8.5/15 HH rating, 12.82 million viewers, 5.4/16 A18-49 rating).
    • Year-to-year numbers (2006 — Game 1 to Game 2 to Game 3 to Game 4 – Dallas Mavericks / Miami Heat):
      • Households – 7.8/14 to 8.0/14 to 8.0/14 to 7.8/14
      • Viewers – 11.51M to 12.41M to 12.25M to 11.56M
      • Adults 18-49 – 4.8/15 to 5.3/15 to 5.1/15 to 4.6/15
    • Game-to-game numbers (2007 — Game 1 to Game 2 to Game 3 to Game 4):
      • Households – 6.3/11 to 5.6/10 to 6.4/11 to 6.5/12
      • Viewers – 9.21M to 8.55M to 9.49M to 9.91M
      • Adults 18-49 – 3.7/12 to 3.4/10 to 3.8/12 to 4.0/13
    • Week-to-week numbers (NBA Finals Game 1):
      • Households – 6.3/11 to 6.5/12
      • Viewers – 9.21M to 9.91M
      • Adults 18-49 – 3.7/11 to 4.0/13

NBC followed in fourth place for the evening with a 2.9/5 household rating, 4.31 million viewers and a 1.8/6 rating among adults 18-49.

  • Last Week:
    • 3.0/5 HH rating [#4]
    • 4.35M viewers [#4]
    • 1.7/5 A18-49 rating [#4]
  • 8:00 & 8:30 p.m.: Repeats of My Name Is Earl (3.3/6 HH rating, 4.95M viewers, 1.8/6 A18-49 rating) and 30 Rock (2.8/5 HH rating, 4.17M viewers, 1.6/5 A18-49 rating) performed no differently than they have in the past, posting weak overall audience figures, but okay numbers among the key A18-49 demographic.
    • Last week’s numbers (My Name Is Earl-REPEAT – 8:00 p.m.):
      • Households – 3.4/6
      • Viewers – 5.12M
      • Adults 18-49 – 1.8/7
    • Last week’s numbers (My Name Is Earl-REPEAT – 8:30 p.m.):
      • Households – 3.2/6
      • Viewers – 4.84M
      • Adults 18-49 – 1.8/6
  • 9:00 & 9:30 p.m.: Repeats of The Office (2.9/5 HH rating, 4.42M viewers, 2.1/6 A18-49 rating) and Scrubs (2.6/4 HH rating, 3.79M viewers, 1.9/6 A18-49 rating) performed slightly better from their lead-ins, especially among adults 18-49 with growth of 18%.
    • Last week’s numbers (The Office-REPEAT – 9:00 p.m.):
      • Households – 2.6/4
      • Viewers – 3.83M
      • Adults 18-49 – 1.7/5
    • Last week’s numbers (Scrubs-REPEAT – 9:30 p.m.):
      • Households – 2.4/4
      • Viewers – 3.59M
      • Adults 18-49 – 1.7/5
  • 10:00 p.m.: Another solid episode of Studio 60 on the Sunset Strip (3.0/6 HH rating, 4.27M viewers, 1.7/5 A18-49 rating) in terms of content, did not get any sort of ratings boost. It was consistent with last week, but was unable to show any growth from its lead-in. In fact, it fell by 15% among adults 18-49.
    • Week-to-week numbers:
      • Households – 3.1/5 to 3.0/6
      • Viewers – 4.35M to 4.27M
      • Adults 18-49 – 1.7/5 to 1.7/5

The CW was left then in fifth place earning a 1.2/2 household rating, 1.76 million viewers and a 0.6/2 rating among adults 18-49.

  • Last Week:
    • 1.4/2 HH rating [#5]
    • 1.97M viewers [#5]
    • 0.8/2 A18-49 rating [#5]
  • 8:00 p.m.: A repeat of Smallville (1.3/2 HH rating, 1.83M viewers, 0.7/2 A18-49 rating) was a bit weaker than usual, dropping 13% among households, 18% among viewers and 12% among adults 18-49.
    • Last week’s numbers (Smallville-REPEAT):
      • Households – 1.5/3
      • Viewers – 2.22M
      • Adults 18-49 – 0.8/3
  • 9:00 p.m.: A repeat of Supernatural (1.1/2 HH rating, 1.68M viewers, 0.6/2 A18-49 rating) remained mostly even from last week.
    • Last week’s numbers (Supernatural-REPEAT):
      • Households – 1.2/2
      • Viewers – 1.73M
      • Adults 18-49 – 0.7/2
GO TO WEEKLY RATINGS PAGE

Note: Comparison’s from the week prior (or episode-to-episode, etc.) are based on final nationals. Ratings for the current day are based on fast nationals, unless otherwise noted. The final rating for episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “So You Think You Can Dance?” will be reported in next weeks report for Thursday, June 21, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback