According to a report in the Financial Times, Apple is looking into launching an online film rental service, and is currently in talks with several major Hollywood studios in hopes to get the service off the ground.
The newspaper said that the movies would be priced at $2.99 for a 30-day rental. DRM (digital rights management) would be used. Though users would be prevented from copying the file, they would have access to moving it from a computer to another device, such as an iPod.
Apple already has deals in place for download-to-own films with Walt Disney Co. and Paramount. Those two studios would likely be involved in the new service. According to the Financial Times, studios such as NBC Universal are less interested in participating in the service, which is expected to launch this fall.
Source: Hollywood Reporter