Inspired by the fan campaign which resurrected the canceled CBS series Jericho, fans of Veronica Mars have set forth on a similar campaign to save their canceled series.
Veronica Mars was not on the 2007/2008 CW schedule which was presented at the upfronts, but the official decision of its cancellation is being held until June 15 (the latest time the network has to inform the shows producers if it’ll return as a midseason replacement). So fans are continuing to fight for their beloved show by sending Mars Bars and marshmallows (one a reference to the series, another to a line spoken in the pilot) to The CW. Again, similar to Jericho fans sending nuts to CBS.
As of this writing, the campaign has assembled 2,040 Mars bars 4,848 Snickers Almond’s bars (nearly 550 pounds) and 398 pounds of marshmallows.
Snickers Almond bars are being purchased to replace Mars bars (because they’ve all been purchased in the US).
If you’d like to contribute to the campaign, check out Save Veronica Mars: The Mars Bars (and Marshmallows).
Other sites which you can check out include TheIndianFoodStore, AICN’s coverage (here and here) and www.saveveronicamars.tv.At first look, a revival for the show doesn’t seem very realistic. Veronica Mars was one of the lowest rated series on network television with an average of only 2.64M viewers per original episode. That falls well short of how many viewers watched Jericho (9.24M average).
However, it can be said that the series never was given any sort of an advertising push from the network and despite that, it did manage to grow year-year (+3% among viewers, +10% among adults 18-49). That’s worth noting.
And really, who wouldn’t want to see more of this:
and other amazing clips next season?