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Broadcast TV Ratings for Thursday, May 31, 2007

CBS takes the evening among households and viewers, but FOX easily came away with the win among adults 18-49. So-so debut for Pirate Master.

CBS finished in first place for the evening with a 6.4/10 household rating and 9.45 million viewers, but had to settle for second among adults 18-49 with a 2.6/8 rating .

  • Last Week:
    • 6.9/12 HH rating [#1]
    • 10.35M viewers [#1]
    • 3.0/9 A18-49 rating [#2]
  • 8:00 p.m.: The series premiere of Pirate Master (4.7/9 HH rating, 7.09M viewers, 2.4/8 A18-49 rating), though showing improvement for the time period compared to last week, was unable to break out as a hit. The series was able to muster a second place finish for the hour among households and viewers, but more was expected from the reality series. We’ll see how things turn out next week.
    • Last week’s numbers (The King of Queens-REPEAT – 8:00-9:00 p.m.):
      • Households – 4.3/8
      • Viewers – 6.24M
      • Adults 18-49 – 2.1/7
  • 9:00 p.m.: A repeat of CSI (7.9/13 HH rating, 11.99M viewers, 3.2/10 A18-49 rating) performed exceptionally well. It was the evenings top-rated show among households and viewers. Once again we see just how important these procedurals are to CBS. They simply repeat very well and on occasion (like last week) draw ratings better than many first-run programs.
    • Last week’s numbers (CSI-REPEAT):
      • Households – 9.1/15
      • Viewers – 13.79M
      • Adults 18-49 – 4.1/12
  • 10:00 p.m.: A repeat of Shark (6.5/12 HH rating, 9.26M viewers, 2.4/7 A18-49 rating), though off from its lead-in, still provided a strong performance for the network as it closed the evening for CBS.
    • Last week’s numbers (Shark-REPEAT):
      • Households – 7.4/13
      • Viewers – 11.03M
      • Adults 18-49 – 2.9/9

Fox followed in second place for the evening with a 6.0/10 household rating and 9.61 million viewers but managed a first place ranking among adults 18-49 with a 3.7/12 rating.

  • Last Week:
    • 4.6/8 HH rating [#2]
    • 8.44M viewers [#2]
    • 3.3/10 A18-49 rating [#1]
  • 8:00 p.m.: Are You Smarter Than a 5th Grader? (5.5/10 HH rating, 8.71M viewers, 3.1/11 A18-49 rating) started things off right for FOX. Though a tad bit weaker than it was during the season, and not as strong as last week’s performance by ‘Dance’, it was still first for the hour among households, viewers and adults 18-49, holding off CBS’s series premiere of Pirate Master.
    • Last week’s numbers (So You Think You Can Dance – 8:00-9:30 p.m.):
      • Households – 5.9/11
      • Viewers – 9.51M
      • Adults 18-49 – 3.7/12
  • 9:00 p.m.: So You Think You Can Dance? (6.5/11 HH rating, 10.51M viewers, 4.3/12 A18-49 rating) showed nice weekly gains, growing by 1 million viewers (11%), 10% among households and 16% among adults 18-49.
    • Week-to-week numbers:
      • Households – 5.9/11 to 6.5/11
      • Viewers – 9.51M to 10.51M
      • Adults 18-49 – 3.7/12 to 4.3/12
    • Last week’s numbers (On the Lot – 9:30-10:00 p.m.):
      • Households – 3.4/6
      • Viewers – 5.21M
      • Adults 18-49 – 2.1/6

ABC finished in third place for the evening with a 3.8/7 household rating and 5.34 million viewers, and tied for third among adults 18-49 with a 1.8/6 rating.

  • Last Week:
    • 4.0/7 HH rating [#3]
    • 5.36M viewers [#3]
    • 1.8/6 A18-49 rating [#t3]
  • 8:00-10:00 p.m.: The 80th Annual Scripps National Spelling Bee (4.7/8 HH rating, 6.76M viewers, 1.9/6 A18-49 rating) took hits across the board, with the program dipping by 1.77 million viewers (21%), 15% among households and 24% among adults 18-49.  Certainly a disappointment for the network, which really through a lot of support behind the Bee this year.
    • Year-to-year numbers (6/1/2006):
      • Households – 5.2/9 to 4.4/8
      • Viewers – 8.53M to 6.76M
      • Adults 18-49 – 2.5/7 to 1.9/6
    • Last week’s numbers (Ugly Betty-REPEAT – 8:00 p.m.):
      • Households – 3.7/7 to
      • Viewers – 5.37M to M
      • Adults 18-49 – 1.6/6 to
    • Last week’s numbers (Grey’s Anatomy-REPEAT – 9:00 p.m.):
      • Households – 3.8/6
      • Viewers – 5.26M
      • Adults 18-49 – 1.8/5
  • 10:00 p.m.: The last remaining minutes of the ‘Bee’ and a repeat of Grey’s Anatomy (3.8/6 HH rating, 5.63M viewers, 1.9/5 A18-49 rating) closed out the evening for ABC, with nearly identical week-to-week numbers.  Worth noting was the steadiness among adults 18-49.
    • Last week’s numbers (Grey’s Anatomy-REPEAT):
      • Households – 3.9/7
      • Viewers – 5.46M
      • Adults 18-49 – 2.1/6

NBC followed in fourth place for the evening with a 2.9/5 household rating and 4.17 million viewers, while tying for third among adults 18-49 with a 1.7/5 rating.

  • Last Week:
    • 2.9/5 HH rating [#4]
    • 4.26M viewers [#4]
    • 1.8/6 A18-49 rating [#t3]
  • 8:00 & 8:30 p.m.: Repeats of My Name Is Earl (3.5/6 HH rating, 5.03M viewers, 1.8/6 A18-49 rating) and 30 Rock (2.7/5 HH rating, 4.01M viewers, 1.5/5 A18-49 rating) posted nearly identical ratings from the week prior.  Though their numbers were weak overall (fourth place for the hour), if the audience watching is new to the two series, these shows could see ratings increases next season, especially important for 30 Rock which never performed very well during the fall season.
    • Last week’s numbers (My Name Is Earl-REPEAT – 8:00 p.m.):
      • Households – 3.5/7
      • Viewers – 5.29M
      • Adults 18-49 – 1.8/7
    • Last week’s numbers (30 Rock-REPEAT – 8:30 p.m.):
      • Households – 2.8/5
      • Viewers – 4.21M
      • Adults 18-49 – 1.6/5
  • 9:00 & 9:30 p.m.: Repeats of The Office (2.7/4 HH rating, 4.01M viewers, 1.8/5 A18-49 rating) and Scrubs (2.5/4 HH rating, 3.84M viewers, 1.9/5 A18-49 rating) held firm from their lead-ins and stayed even from last weeks repeats.
    • Last week’s numbers (The Office-REPEAT – 9:00 p.m.):
      • Households – 2.9/5
      • Viewers – 4.37M
      • Adults 18-49 – 2.1/6
    • Last week’s numbers (Scrubs-REPEAT – 9:30 p.m.):
      • Households – 2.6/4
      • Viewers – 3.87M
      • Adults 18-49 – 1.8/5
  • 10:00 p.m.: Studio 60 on the Sunset Strip (2.7/5 HH rating, 3.91M viewers, 1.7/5 A18-49 rating) ticked up ever so slightly (single digits in all three categories) in its second week back, creeping up over the 4M mark.
    • Week-to-week numbers:
      • Households – 2.7/5 to 2.9/5
      • Viewers – 3.90M to 4.08M
      • Adults 18-49 – 1.6/5 to 1.7/5

The CW was left then in fifth place earning a 1.4/2 household rating and 1.94 million viewers but managed a fourth place tie among adults 18-49 with a 0.8/2 rating in the demo.

  • Last Week:
    • 1.4/2 HH rating [#5]
    • 1.97M viewers [#5]
    • 0.8/2 A18-49 rating [#5]
  • Repeats of both Smallville and Supernatural posted nearly identical numbers from the week prior, keeping the network in fifth place for the night.
  • 8:00 p.m.: A repeat of Smallville (1.5/3 HH rating, 2.20M viewers, 0.9/3 A18-49 rating).
    • Last week’s numbers (Smallville-REPEAT):
      • Households – 1.6/3
      • Viewers – 2.21M
      • Adults 18-49 – 0.9/3
  • 9:00 p.m.: A repeat of Supernatural (1.2/2 HH rating, 1.69M viewers, 0.7/2 A18-49 rating).
    • Last week’s numbers (Supernatural-REPEAT):
      • Households – 1.1/2
      • Viewers – 1.73M
      • Adults 18-49 – 0.7/2

Note: Comparison’s from the week prior (or episode-to-episode, etc.) are based on final nationals. Ratings for the current day are based on fast nationals, unless otherwise noted. The final rating for episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “CSI-REPEAT” will be reported in next weeks report for Thursday, June 7, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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