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Broadcast TV Ratings for Friday, May, 25, 2007

With repeat season in full effect, CBS takes the evening among households and viewers, while ABC and NBC fight over the adults 18-49 audience, with ABC coming out on top. Second week of National Bingo Night steady.

CBS finished in first place for the evening with a 4.4/9 household rating and 6.39 million viewers, but had to settle for third place among adults 18-49 with a 1.4/5 rating.

  • Last Week:
    • 6.5/12 HH rating [#1]
    • 9.82M viewers [#1]
    • 2.6/9 A18-49 [#1]
  • 8:00 p.m.: A repeat of Ghost Whisperer (4.0/8 HH rating, 5.61M viewers, 1.4/6 A18-49 rating) began CBS’s evening of repeats, with the program outdoing last week’s time slot occupant among adults 18-49, growing in the demo by 40%.
    • Last week’s numbers (That’s The Way It Is: Celebrating Cronkite at 90):
      • Households – 4.0/8
      • Viewers – 5.72M
      • Adults 18-49 – 1.0/4
  • 9:00 p.m.: A repeat of Close to Home (4.4/8 HH rating, 6.49M viewers, 1.3/5 A18-49 rating) held firm among households and viewers from its lead-in, but as it did most of the season, lost a bit of steam among adults 18-49.  CBS got much better mileage out of the Dr. Phil special last week, especially among adults 18-49.
    • Last week’s numbers (Dr. Phil: A Primetime Special – Caged):
      • Households – 5.3/10
      • Viewers – 7.83M
      • Adults 18-49 – 2.1/7
  • 10:00 p.m.: A repeat of Numb3rs (4.7/9 HH rating, 7.07M viewers, 1.6/6 A18-49 rating) performed strongest for CBS, placing first place for the hour among households and viewers and tied for second among adults 18-49.
    • Last week’s numbers (Numb3rs – season finale):
      • Households – 6.7/12
      • Viewers – 10.18M
      • Adults 18-49 – 2.8/9

NBC followed in second place for the evening with a 4.0/8 household rating, 5.74 million viewers and a 1.6/6 rating among adults 18-49.

  • Last Week:
    • 5.0/9 HH Rating [#2]
    • 7.29M viewers [#2]
    • 1.8/7 A18-49 rating [#2]
  • 8:00 p.m.: A repeat of 1 vs. 100 (3.7/8 HH rating, 5.34M viewers, 1.5/6 A18-49 rating) performed about as well as should be expected from a game show repeat.
  • 9:00 p.m.: A repeat of Law & Order: Criminal Intent (4.0/8 HH rating, 5.64M viewers, 1.6/5 A18-49 rating).
    • Last week’s numbers (Dateline NBC – 8:00-10:00 p.m.):
      • Households – 4.6/9
      • Viewers – 6.56M
      • Adults 18-49 – 1.7/6
  • 10:00 p.m.: A repeat of Law & Order (4.3/8 HH rating, 6.24M viewers, 1.7/6 A18-49 rating) though last place for the hour, managed a first place finish for the hour among adults 18-49.
    • Last week’s numbers (Law & Order – season finale):
      • Households – 6.4/12
      • Viewers – 9.23M
      • Adults 18-49 – 2.6/8

ABC finished in third place for the evening with a 3.7/7 household rating and 5.70 million viewers but managed a solid first place finish among adults 18-49 with a 1.7/6 rating.

  • Last Week:
    • 3.7/7 HH rating [#3]
    • 4.93M viewers [#3]
    • 1.4/5 A18-49 rating [#4]
  • 8:00 p.m.: A repeat of America’s Funniest Home Videos (3.7/8 HH rating, 5.84M viewers, 1.8/8 A18-49 rating) was very solid, posting identical A18-49 numbers from last week’s new (and season finale) episode.
    • Last week’s numbers (America’s Funniest Home Videos – season finale):
      • Households – 4.1/8
      • Viewers – 6.55M
      • Adults 18-49 – 1.8/7
  • 9:00 p.m.: The second week of National Bingo Night (3.6/6 HH rating, 5.56M viewers, 1.8/7 A18-49 rating) held firm.  Though last week’s premiere was only so-so, that the series dipped in single digits among households and remained steady among adults 18-49 is good news.
    • Week-to-week numbers:
      • Households – 3.8/7 to 3.6/6
      • Viewers – 6.16M to 5.56M
      • Adults 18-49 – 1.8/6 to 1.8/7
  • 10:00 p.m.: 20/20 (3.9/8 HH rating, 5.70M viewers, 1.6/6 A18-49 rating) took a somewhat large weekly decline, especially among adults 18-49 where it fell 27%.
    • Week-to-week numbers:
      • Households – 4.4/8 to 3.9/8
      • Viewers – 6.34M to 5.70M
      • Adults 18-49 – 2.2/7 to 1.6/6

The CW followed in fourth place for the evening with a 2.4/5 household rating, 3.92 million viewers and a 1.3/5 rating in the key demo.

  • Last Week:
    • 2.6/5 HH rating [#4]
    • 4.46M viewers [#4]
    • 1.6/6 A18-49 rating [#3]
  • 8:00-10:00 p.m.: WWE Smackdown (2.5/5 HH rating, 4.01M viewers, 1.3/5 A18-49 rating) just barely managed to stay above the 4M mark.  Despite its weaker than desired A18-49 demo, the program is still one of the networks most solid shows.  But it did manage to give the network another win over FOX for the evening.
    • Week-to-week numbers:
      • Households – 2.5/5 to 2.5/5
      • Viewers – 4.11M to 4.01M
      • Adults 18-49 – 1.4/5 to 1.3/5

Fox finished in fifth place for the evening with a 2.3/4 household rating, 3.27 million viewers and a 1.2/5 rating among adults 18-49.

  • Last Week:
    • 2.4/5 HH rating [#5]
    • 3.64M viewers [#5]
    • 1.3/5 A18-49 rating [#5]
  • 8:00 p.m.: The theatrical presentation of Lara Croft (2.3/4 HH rating, 3.27M viewers, 1.2/5 A18-49 rating) performed pretty poorly, but these ratings are expected for film presentations.  It was also slightly below the networks most recently aired theatrical (Daddy Day Care numbers below).
    • Movie-to-movie numbers (vs. Daddy Day Care – 5/11/2007):
      • Households – 2.4/5 to 2.3/4
      • Viewers – 3.64M to 3.27M
      • Adults 18-49 – 1.3/5 to 1.2/5
    • Last week’s numbers (House-REPEAT):
      • Households – 3.2/6
      • Viewers – 4.86M
      • Adults 18-49 – 1.7/6
    • Last week’s numbers (Bones-REPEAT):
      • Households – 3.4/6
      • Viewers – 5.24M
      • Adults 18-49 – 1.7/6

Note: Comparison’s from the week prior (or episode-to-episode, etc.) are based on final nationals. Ratings for the current day are based on fast nationals, unless otherwise noted. The final rating for episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Numb3rs” will be reported in next weeks report for Friday, June 1, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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