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Broadcast TV Ratings for Tuesday, May 22, 2007

With American Idol weakened, ABC’s Dancing With the Stars finale wins the evening among households and viewers, as does ABC. FOX still wins the night among adults 18-49. Weak debut for On the Lot, below average season finales for Law & Order: SVU, NCIS and Veronica Mars.

ABC finished in first place for the evening with a 11.8/19 household rating and 17.81 million viewers, but was second among adults 18-49 with a 5.3/14 rating.

  • Last Week:
    • 8.4/13 HH rating [#2]
    • 12.60M viewers [#2]
    • 3.2/8 A18-49 rating [#2]
  • 8:00 p.m.: The Bachelor: After the Rose (5.7/9 HH rating, 8.03M viewers, 2.7/8 A18-49 rating) got ABC off to a solid start for the evening, with the program drawing similar ratings to its most recent special, which aired back in November. Based on that airing, the show was up 630,000 viewers (+8%) and 19% among households.
    • Special comparison (The Bachelor: The Women Tell All – MON 11/20/2006):
      • Households – 4.8/7 to 5.7/9
      • Viewers – 7.40M to 8.03M
      • Adults 18-49 – 2.7/6 to 2.7/8
    • Last week’s numbers (Dancing With the Stars – special time):
      • Households – 6.2/10
      • Viewers – 9.07M
      • Adults 18-49 – 2.1/6
  • 9:00-11:00 p.m.: The two-hour season finale of Dancing With the Stars: The Results (14.8/23 HH rating, 22.70M viewers, 6.6/17 A18-49 rating) drew respectable ratings, second place for the evening, but like so many shows this television season, it went through a dip from its last season finale. Below you will find two comparison’s, one based on the most recent finale, and the other based on last year’s finale. Whatever measure you look at, ‘Dancing‘ was down by a somewhat significant measure. Then again, these are still strong numbers, and they helped lead ABC to a win for the evening among households and viewers.
    • Season finale comparison (11/15/2006 – 8:00-9:00 p.m.):
      • Households – 17.7/27 to 14.8/23
      • Viewers – 27.52M to 22.70M
      • Adults 18-49 – 7.1/19 to 6.6/17
    • Week-to-week numbers:
      • Households – 12.1/18 to 14.8/23
      • Viewers – 18.44M to 22.70M
      • Adults 18-49 – 4.8/12 to 6.6/17
    • Last week’s numbers (Boston Legal)
      • Households – 7.0/12
      • Viewers – 10.28M
      • A18-49 – 2.7/7

Fox followed in second place for the evening with a 9.9/16 household rating and 16.74 million total viewers, but was a comfortable first among adults 18-49 with a 6.7/18 rating.

  • Last Week:
    • 13.2/21 HH rating [#1]
    • 22.71M viewers [#1]
    • 9.3/25 A18-49 rating [#1]
  • 8:00 p.m.: The final performance show for American Idol (14.5/23 HH rating, 24.51M viewers, 9.3/27 A18-49) was fairly disappointing. Now, before I continue with the analysis, I’d like to preface it all by saying that though the show was down by a considerable amount, it still turned out a very strong number. So, about those declines. Losses year-to-year were at a staggering 7.27M viewers (-23%), 20% among households and 24% among adults 18-49. Clearly, the series has seen better days. The Wednesday results show have fared much better this season, lets see if the program still has the pull to attract the casual audience (37.38M viewers watched the finale last year).
    • Final performance show comparison (5/23/2006):
      • Households – 18.2/19 to 14.5/23
      • Viewers – 31.78M to 24.51M
      • Adults 18-49 – 12.3/34 to 9.3/27
    • Week-to-week numbers:
      • Households – 14.1/23 to 14.5/23
      • Viewers – 24.23M to 24.51M
      • Adults 18-49 – 9.4/26 to 9.3/27
  • 9:00 p.m.: The series premiere of On the Lot (5.4/8 HH rating, 8.97M viewers, 4.1/10 A18-49) was a big letdown for the network. Surely they weren’t expecting a performance as impressive as the launch of ‘5th Grader’ (which I’ve included the ratings for below), but with retention of only 37% among households, 37% among viewers and 44% among adults 18-49 FOX can’t be happy.
    • AI lead-out comparison (Are You Smarter Than a 5th Grader? – 2/27/2007):
      • Households – 14.6/22 (out of a 17.1/26) – 85% retention
      • Viewers – 26.48M (out of 30.65M) – 86% retention
      • Adults 18-49 – 11.2/26 (out of a 12.2/30) – 92% retention
    • Last week’s numbers (House):
      • Households – 12.4/19
      • Viewers – 21.19M
      • Adults 18-49 – 9.2/23

CBS finished in third place for the evening with a 8.5/13 household rating, 13.28 million viewers, and a 2.8/7 rating among adults 18-49.

  • Last Week:
    • 6.1/10 HH rating [#3]
    • 9.27M viewers [#3]
    • 2.7/7 A18-49 rating [#t3]
  • 8:00 p.m.: The fourth season finale of NCIS (8.9/14 HH rating, 13.88M viewers, 3.3/8 A18-49 rating) remained consistent week-to-week, but when comparing against last season’s finale, you’ll see that the show was down quite a bit. All the more disappointing, was competition was more fierce last year with the more potent AI. I guess we should just chalk it up to another series with ratings lower than the year prior. Losses were at 2.61M viewers (-16%), 15% among households and 13% among adults 18-49.
    • Season finale comparison (5/16/2006):
      • Households – 10.5/16 to 8.9/14
      • Viewers – 16.49M to 13.88M
      • Adults 18-49 – 3.8/10 to 3.3/8
    • Episode-to-episode numbers (5/8/2007):
      • Households – 8.8/15 to 8.9/14
      • Viewers – 13.88M to 13.88M
      • Adults 18-49 – 3.1/9 to 3.3/8
  • 9:00-11:00 p.m.: The made-for-TV movie Jesse Stone: Sea Change (8.3/13 HH rating, 12.98M viewers, 2.5/6 A18-49 rating) rated well among total viewers (up respectably over last week’s Country Music Awards), but fell somewhat short among adults 18-49. But hey, so what if you skew older, so long as your attracting an audience, the network should be pleased enough.
    • Last week’s numbers (Academy of Country Music Awards – 8-11:00 p.m.):
      • Households – 6.1/10
      • Viewers – 9.27M
      • Adults 18-49 – 2.7/7

NBC followed in fourth place for the evening with a 5.2/8 household rating, 7.47 million viewers and a 2.7/7 rating among adults 18-49.

  • Last Week:
    • 5.8/9 HH rating [#4]
    • 8.33M viewers [#4]
    • 2.7/7 A18-49 rating [#t3]
  • 8:00 p.m.: Dateline NBC (4.0/7 HH rating, 5.65M viewers, 1.6/4 A18-49 rating) stayed consistent week-to-week. Note to NBC: You use this show too often to fill holes.
    • Week-to-week numbers:
      • Households – 4.0/6 to 4.0/7
      • Viewers – 5.51M to 5.65M
      • Adults 18-49 – 1.5/4 to 1.6/4
  • 9:00 p.m.: A repeat of the sixth season finale, which aired on Monday, of Law & Order: Criminal Intent (4.7/6 HH rating, 6.55M viewers, 2.3/6 A18-49 rating) built strongly from its lead-in, growing by nearly 1M viewers (900,000), 18% among households and a whopping 44% among adults 18-49.
    • Last week’s numbers (Law & Order: Criminal Intent-REPEAT)
      • Households – 4.8/7
      • Viewers – 6.93M
      • Adults 18-49 – 2.2/5
  • 10:00 p.m.: The eighth season finale of Law & Order: Special Victims Unit (6.9/11 HH rating, 10.21M viewers, 4.1/10 A18-49 rating) really, really took a dive. This was probably my biggest surprise of the evening in terms of ratings, considering its mostly consistent performance throughout the season. Had it remained at the levels of last week’s episode, its season finale comparison would be promising, with the slight caveat of the declined viewership among the coveted A18-49 demographic. But as is with these ratings, the show was down a significant 2.76M viewers (-21%), 22% among households and 21% among adults 18-49.
    • Season finale comparison (5/16/2006):
      • Households – 8.9/14 to 6.9/11
      • Viewers – 12.97M to 10.21M
      • Adults 18-49 – 5.2/14 to 4.1/10
    • Week-to-week numbers:
      • Households – 8.5/14 to 6.9/11
      • Viewers – 12.75M to 10.21M
      • Adults 18-49 – 4.3/12 to 4.1/10

The CW finished in fifth place for the evening with a 1.3/2 household rating, 1.98 million viewers and a 0.8/2 rating among adults 18-49.

  • Last Week:
    • 2.2/3 HH rating [#5]
    • 3.48M viewers [#5]
    • 1.6/4 A18-49 rating [#5]
  • 8:00 PM: Airing in a special time, a new episode of Veronica Mars (1.2/2 HH rating, 1.83M viewers, 0.8/2 A18-49 rating) started the evening off poorly for the freshman network, with numbers which resembled a repeat, more than a first-run episode. Considering the high quality of the episode, its a shame so few people watched.
    • Last week’s numbers (Gilmore Girls – season finale):
      • Households – 3.1/5
      • Viewers – 4.86M
      • Adults 18-49 – 2.3/6
  • 9:00 PM: The third season finale of Veronica Mars (1.4/2 HH rating, 2.14M viewers, 0.9/2 A18-49 rating) perked up a smidgen, but still drew too low ratings for a first-run episode, let alone a season finale. (Actually series finale, even though The CW refused to promote it as such. And on that note, it’s officially not over for the show until June 15. Yeah I know, I’m in denial.) Anyways, there was an ever so slight increase week-to-week among households and viewers, that’s about all the positive spin I can throw at it. Comparing season finales, the show was down 280,000 viewers (-12%), 7% among households and 18% among adults 18-49. Back to the episode, I loved it and couldn’t be more satisfied in the way things ended this season.
    • Season finale comparison (5/9/2006):
      • Households – 1.5/2 to 1.4/2
      • Viewers – 2.42M to 2.14M
      • Adults 18-49 – 1.1/3 to 0.9/2
    • Week-to-week numbers:
      • Households – 1.3/2 to 1.4/2
      • Viewers – 2.10M to 2.14M
      • Adults 18-49 – 0.9/2 to 0.9/2

Note: Comparison’s from the week prior (or episode-to-episode, etc.) are based on final nationals. Ratings for the current day are based on fast nationals, unless otherwise noted. The final rating for episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “American Idol” will be reported in next weeks report for Tuesday, May 29, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com

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  • matt

    well done on the work I too Love Veronica Mars and too am in denial about the low ratings and the cancellation! keep up the work and mayb Vera can live on in another form (hmmm im thinking it might fit in on ABC family??!)

  • matt

    well done on the work I too Love Veronica Mars and too am in denial about the low ratings and the cancellation! keep up the work and mayb Vera can live on in another form (hmmm im thinking it might fit in on ABC family??!)