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Broadcast TV Ratings for Sunday, May 20, 2007

With minimal competition, ABC takes the night with their finale filled lineup.

ABC finished in first place for the evening with a 8.1/14 household rating, 12.66 million viewers and a 4.6/13 rating among adults 18-49.

  • Last Week:
    • 7.1/13 HH Rating [#2]
    • 11.28M Viewers [#2]
    • 4.0/12 A18-49 Rating [#1]
  • 7:00 p.m.: The first part of the two-part fourth season finale of Extreme Makeover: Home Edition (4.6/9 HH rating, 7.28M viewers, 2.4/8 A18-49 rating) had a hard time attracting an audience, just narrowly rating higher than last week’s time slot occupant America’s Funniest Home Videos.
    • Last week’s numbers (America’s Funniest Home Videos):
      • Households – 4.1/9
      • Viewers – 7.04M
      • Adults 18-49 – 2.2/9
  • 8:00 p.m.: The final part of the two-part fourth season finale of Extreme Makeover: Home Edition (7.5/13 HH rating, 12.26M viewers, 4.3/13 A18-49 rating) showed nice improvement finishing in first place for the hour among households and viewers, while settling for second place among adults 18-49.  Despite the strong week-to-week gains, it must be noted that the season finale last season was much stronger, especially among adults 18-49.  Compared to last season, the finale was down 6% among households, 11% among viewers and 19% among adults 18-49.
    • Season finale comparison (5/21/2006):
      • Households – 8.0/13 to 7.5/13
      • Viewers – 13.70M to 12.26M
      • Adults 18-49 – 5.3/14 to 4.3/13
    • Week-to-week numbers:
      • Households – 6.2/11 to 7.5/13
      • Viewers – 10.35M to 12.26M
      • Adults 18-49 – 3.7/11 to 4.3/13
  • 9:00 p.m.: The third season finale of Desperate Housewives (11.8/18 HH rating, 18.44M viewers, 7.0/17 A18-49 rating) benefited from a much needed weekly bounce (+15% among households, +14% among viewers and +15% among adults 18-49).  However, it must unfortunately be noted that while the series is still doing very well for the network, it’s no longer the break-out hit it once was.  All one needs to realize that is check out the gigantic numbers last year’s two-hour finale posted (check below).  Compared to that finale, the show was down 21% among households, 24% among viewers and 29% among adults 18-49.
    • Season finale comparison (5/21/2006 — 9:00-11:00 p.m.):
      • Households – 15.0/23 to 11.8/18
      • Viewers – 24.23M to 18.44M
      • Adults 18-49 – 9.9/23 to 7.0/17
    • Week-to-week numbers:
      • Households – 10.3/16 to 11.8/18
      • Viewers – 16.13M to 18.44M
      • Adults 18-49 – 6.1/16 to 7.0/17
  • 10:02: Brothers & Sisters (8.6/14 HH rating, 12.66M viewers, 4.7/12 A18-49 rating) finished its freshman year in a positive position, with some of its strongest ratings to date and strong weekly jumps.  Also, I think the season finale effectively showed that you don’t have to go all depressing and grim or introduce some enormous cliffhanger to end a television shows season.  I really enjoyed how the season ended.
    • Season premiere to finale comparison (9/24/2006):
      • Households – 10.5/17 to 8.6/14
      • Viewers – 15.69M to 12.66M
      • Adults 18-49 – 6.0/15 to 4.7/12
    • Week-to-week numbers:
      • Households – 8.0/14 to 8.6/14
      • Viewers – 11.61M to 12.66M
      • Adults 18-49 – 4.2/11 to 4.7/12

CBS followed in second place for the evening with a 5.4/9 household rating and 7.86 million viewers but was way back in fourth place among adults 18-49 with a 1.5/4 rating .

  • Last Week
    • 7.2/13 HH Rating [#1]
    • 12.05M Viewers [#1]
    • 3.7/11 A18-49 Rating [#2]
  • 7:00 p.m.: With CBS programming a movie for the evening (more on that in a moment) 60 Minutes (7.2/14 HH rating, 10.73M viewers, 1.8/7 A18-49 rating) was the networks top-rated show for the night.  It did so with solid weekly bumps of 14% among households, 13% among viewers and 12.5% among adults 18-49.
    • Week-to-week numbers:
      • Households – 6.3/13 to 7.2/14
      • Viewers – 9.50M to 10.73M
      • Adults 18-49 – 1.6/6 to 1.8/7
  • 8:00-11:00 p.m.: The theatrical presentation of Million Dollar Baby (4.8/8 HH rating, 6.91M viewers, 1.4/4 A18-49 rating) performed very poorly among adults 18-49, even though its household and viewer delivery was slightly higher than NBC’s film presentation for the evening (National Treasure).
    • Last week’s numbers (Survivor: Fiji Finale — 8:00-10:00 p.m.):
      • Households – 7.8/13
      • Viewers – 13.63M
      • Adults 18-49 – 4.6/13
    • Last week’s numbers (Survivor: Fiji Reunion — 10:00 p.m.):
      • Households – 6.8/12
      • Viewers – 11.43M
      • Adults 18-49 – 4.1/11

Fox finished in third place for the evening with a 4.3/7 household rating and 7.59 million viewers but managed a solid second place among adults 18-49 with a 3.5/10 rating.

  • Last Week:
    • 3.4/6 HH Rating [#3]
    • 5.48M Viewers [#3]
    • 2.6/8 A18-49 Rating [#3]
  • 7:00 & 7:30 p.m.: Back-to-back new episodes (the second episode being the 11th season finale) of King of the Hill (2.7/5 HH rating, 4.60M viewers, 1.9/7 A18-49 rating) paced upwards some, though remained down from last season’s finale.  FOX did renew the series though, so they must be satisfied with the ratings it has been getting.
    • Season finale comparison (5/14/2006):
      • Households – 3.1/6 to 2.7/5
      • Viewers – 5.15M to 4.60M
      • Adults 18-49 – 2.5/8 to 1.9/7
    • Week-to-week numbers (King of the Hill — 7:30 p.m.):
      • Households – 2.4/5 to 2.7/5
      • Viewers – 3.68M to 4.60M
      • Adults 18-49 – 1.7/6 to 1.9/7
    • Last week’s numbers (King of the Hill-REPEAT — 7:00 p.m.):
      • Households – 1.9/4
      • Viewers – 2.90M
      • Adults 18-49 – 1.2/5
  • 8:00 & 8:30 p.m.: Back-to-back new episodes (the second being the 18th season finale and 400th episode) of The Simpsons (5.3/9 HH rating, 9.80M viewers, 4.5/13 A18-49 rating) grew leaps and bounds from last week, and actually managed to finish ahead of last season’s season finale.  So 18 seasons and 400 episodes?  Pretty remarkable huh?  The shows delivery for the hour among adults 18-49 put FOX in first place.
    • Season finale comparison (5/21/2006):
      • Households – 5.0/8 to 5.3/9
      • Viewers – 8.22M to 9.80M
      • Adults 18-49 – 4.0/11 to 4.5/13
    • Week-to-week numbers (The Simpsons — 8:00 p.m.):
      • Households – 4.0/8 to 5.3/9
      • Viewers – 6.54M to 9.80M
      • Adults 18-49 – 3.2/10 to 4.5/13
    • Last weeks numbers (The Simpsons-REPEAT — 8:30 p.m.):
      • Households – 4.1/7
      • Viewers – 6.86M
      • Adults 18-49 – 3.3/10
  • 9:00 & 9:30 p.m.: The fifth season finale of Family Guy (5.2/8 HH rating, 9.09M viewers, 4.5/11 A18-49 rating) was followed by the third season finale of American Dad (4.5/7 HH rating, 7.69M viewers, 3.6/9 A18-49 rating) with both shows continuing the trend started by The Simpsons of finishing ahead of last season’s finales to put FOX in second place for the hour.
    • Season finale comparison (Family Guy — 5/21/2006 – 8:30-10:00 p.m.):
      • (Numbers in parenthesis are the ratings numbers for last season’s episode in the 9:30 p.m. time slot)
      • Households – 5.0/8 (5.1/8) to 5.2/8
      • Viewers – 8.07M (8.14M) to 9.09M
      • Adults 18-49 – 3.9/9 (4.0/9) to 4.5/11
    • Week-to-week numbers (Family Guy):
      • Households – 4.4/7 to 4.4/7
      • Viewers – 7.22M to 9.09M
      • Adults 18-49 – 3.6/9 to 4.5/11
    • Season finale comparison (American Dad — 5/14/2006):
      • Households – 4.2/6 to 4.5/7
      • Viewers – 6.86M to 7.69M
      • Adults 18-49 – 3.2/7 to 3.6/9
    • Week-to-week numbers (American Dad):
      • Households – 3.6/6 to 4.5/7
      • Viewers – 5.67M to 7.69M
      • Adults 18-49 – 2.8/7 to 3.6/9

NBC followed in fourth place for the evening with a 3.8/6 household rating, 5.84 million viewers and a 1.9/5 rating among adults 18-49.

  • Last Week:
    • 3.3/6 HH Rating [#4]
    • 5.21M Viewers [#4]
    • 1.7/5 A18-49 Rating [#4]
  • 7:00 p.m.: Dateline NBC (3.1/6 HH rating, 4.42M viewers, 1.1/4 A18-49 rating) was barely noticeable among the A18-49 demographic, providing another poor opening hour performance.
    • Week-to-week numbers (7:20 p.m.):
      • Households – 2.6/5 to 3.1/6
      • Viewers – 3.67M to 4.42M
      • Adults 18-49 – 1.1/4 to 1.1/4
    • Last week’s numbers (PGA Players Championship — 7:00-7:20 p.m.)
      • Households – 3.6/10
      • Viewers – 5.01M
      • Adults 18-49 – 1.1/6
  • 8:00-11:00 p.m.: In the battle of theatrical presentations National Treasure (4.1/7 HH rating, 6.31M viewers, 2.1/5 A18-49 rating) won the evening against CBS’s Million Dollar Baby among adults 18-49, finishing 50% above that movie in the demo.
    • Last week’s numbers (Shrek):
      • Households – 3.9/7
      • Viewers – 6.42M
      • Adults 18-49 – 2.1/6
    • Last week’s numbers (Thank God You’re Here-REPEAT):
      • Households – 2.3/6
      • Viewers – 3.67M
      • Adults 18-49 – 1.5/4

The CW was left then in fifth place with a 1.0/2 household rating, 1.85 million total viewers and a 0.6/2 rating among adults 18-49.

  • Last Week:
    • 1.4/3 HH Rating [#5]
    • 2.14M Viewers [#5]
    • 0.8/3 A18-49 Rating [#5]
  • The CW programmed an evening of season finales (with the first two series finales), but the programming decision didn’t have any effect on the ratings the now usual Sunday performance.  It’s going to be very interesting to see how The CW performs next season on this evening, with the two news type programs (CW Now and Online Nation) leading into Life is Wild, which seems like a promising family series.
  • 7:00 p.m.: A repeat of the series finale of 7th Heaven (1.0/2 HH rating, 1.19M viewers, 0.4/2 A18-49 rating).
    • Last week’s numbers (7th Heaven-REPEAT):
      • Households – 1.0/2
      • Viewers – 1.44M
      • Adults 18-49 – 0.5./2
  • 8:00 p.m.: A repeat of the series finale of Gilmore Girls (1.1/2 HH rating, 1.46M viewers, 0.6/2 A18-49 rating).
    • Last week’s numbers (7th Heaven – series finale):
      • Households – 2.1/4
      • Viewers – 3.32M
      • Adults 18-49 – 1.2/4
  • 9:00 p.m.: And a repeat of the season finale of America’s Next Top Model (1.0/2 HH rating, 1.40M viewers, 0.6/2 A18-49 rating) ended the evening for The CW.
    • Last week’s numbers (America’s Next Top Model-ENCORE):
      • Households – 1.1/2
      • Viewers – 1.67M
      • Adults 18-49 – 0.6/2

Note: Comparison’s from the week prior (or episode-to-episode, etc.) are based on final nationals. Ratings for the current day are based on fast nationals, unless otherwise noted. The final rating for episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Desperate Housewives” will be reported in next weeks report for Sunday, May 27, 2007.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com

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  • http://unpluggedx.wordpress.com/ captainb

    New gadgets and fashion are emerging every day, leading us to buy without rationally thinking trough if we really need that product or not. Thoughtless buying leads to the ingestion of all the natural resources and to the endless growth of garbage piles, thous killing our planet.
    If you think too, that this is a problem let’s do something about it. Let’s keep just one week, for starters, when we would think about if we really need the product we are about to buy, and if we don’t need it let’s put it back on the shelf. June 1-7. Spread the word.

    think.lydo.org

    Unplugged team

  • http://unpluggedx.wordpress.com/ captainb

    New gadgets and fashion are emerging every day, leading us to buy without rationally thinking trough if we really need that product or not. Thoughtless buying leads to the ingestion of all the natural resources and to the endless growth of garbage piles, thous killing our planet.
    If you think too, that this is a problem let’s do something about it. Let’s keep just one week, for starters, when we would think about if we really need the product we are about to buy, and if we don’t need it let’s put it back on the shelf. June 1-7. Spread the word.

    think.lydo.org

    Unplugged team