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Broadcast TV Ratings for Friday, May, 18, 2007

CBS and NBC battle it out in a close Friday night, with CBS just barely coming atop among households and viewers, and the two networks tying among adults 18-49. Series debut of Bingo Night in America not so hot.

CBS finished in first place for the evening with a 5.3/10 household rating and 7.91 million viewers, and was tied for first among adults 18-49 with a 2.0/7 rating.

  • Last Week:
    • 6.5/12 HH rating [#1]
    • 9.82M viewers [#1]
    • 2.6/9 A18-49 [#1]
  • 8:00 p.m.: That’s The Way it Is: Celebrating Cronkite at 90 (4.0/8 HH rating, 5.82M viewers, 1.1/4 A18-49 rating) unfortunately, though I’m sure expectedly, skewed much too old.
    • Last week’s numbers (Ghost Whisperer – season finale):
      • Households – 6.1/12
      • Viewers – 9.15M
      • Adults 18-49 – 2.7/11
  • 9:00 p.m.: Dr. Phil: A Primetime Special: Caged (5.5/10 HH rating, 7.76M viewers, 2.1/7 A18-49 rating) improved nicely upon its lead-in especially among adults 18-49, where it grew by an astonishing 91%.
    • Last week’s numbers (Close to Home – series finale):
      • Households – 6.8/12
      • Viewers – 10.27M
      • Adults 18-49 – 2.5/9
  • 10:00 p.m.: The third season finale of Numb3rs (6.6/12 HH rating, 10.14M viewers, 2.8/9 A18-49 rating) didn’t seem affected by its reduced lead-in, but was well down from last season’s finale (-21% among households, -20% among viewers, -20% among adults 18-49).
    • Season finale comparison (5/19/2006):
      • Households – 8.4/15 to 6.6/12
      • Viewers – 12.72M to 10.14M
      • Adults 18-49 – 3.5/11 to 2.8/9
    • Week-to-week numbers:
      • Households – 6.6/12 to 6.6/12
      • Viewers – 10.03M to 10.14M
      • Adults 18-49 – 2.6/8 to 2.8/9

NBC followed in second place for the evening with a 5.2/10 household rating and 7.41 million viewers, but managed a first place tie among adults 18-49 with a 2.0/7 rating among adults 18-49.

  • Last Week:
    • 5.0/9 HH Rating [#2]
    • 7.29M viewers [#2]
    • 1.8/7 A18-49 rating [#2]
  • 8:00 – 10:00 p.m.: Dateline NBC (4.7/9 HH rating, 6.56M viewers, 1.7/6 A18-49 rating) remained consistent week-to-week.  These are certainly not impressive numbers, but given NBC’s recent love of showing the program 3 or more times a week, I suppose they should be happy its able to stay consistent.
    • Week-to-week numbers:
      • Households – 4.7/9 to 4.7/9
      • Viewers – 6.78M to 6.56M
      • Adults 18-49 – 1.6/6 to 1.7/6
  • 10:00 p.m.: The 17th season finale of Law & Order (6.4/12 HH rating, 9.09M viewers, 2.6/9 A18-49 rating) showed some solid growth week-to-week, but as you can see from the numbers below, the move from Wednesday to Friday really hurt the show, with year-to-year performance down a whopping 30% among households, 33% among viewers and 42% among adults 18-49.
    • Season finale comparison (Wednesday, 5/17/2006):
      • Households – 9.1/15 to 6.4/12
      • Viewers – 13.59M to 9.09M
      • Adults 18-49 – 4.5/12 to 2.6/9
    • Week-to-week numbers:
      • Households – 5.7/10 to 6.4/12
      • Viewers – 8.30M to 9.09
      • Adults 18-49 – 2.3/8 to 2.6/9

ABC finished in third place for the evening with a 4.1/8 household rating, 6.30 million viewers and a 1.9/7 rating among adults 18-49.

  • Last Week:
    • 3.7/7 HH rating [#3]
    • 4.93M viewers [#3]
    • 1.4/5 A18-49 rating [#4]
  • 8:00 p.m.: Airing out of its normal time slot, the season finale of America’s Funniest Home Videos (4.1/8 HH rating, 6.49M viewers, 1.8/7 A18-49 rating) was unable to match the numbers of its most recently aired episode, dipping by 7% among households, 15% among viewers and 28% among adults 18-49.  Positively though, ABC can spin the improvement in the hour compared to last week’s time slot occupant.  Next year Men In Trees takes over this time period.
    • Episode-to-episode numbers (5/6/2006):
      • Households – 4.4/8 to 4.1/8
      • Viewers – 7.67M to 6.49M
      • Adults 18-49 – 2.5/8 to 1.8/7
    • Last week’s numbers (Grey’s Anatomy-REPEAT):
      • Households – 3.3/6
      • Viewers – 4.31M
      • Adults 18-49 – 1.3/5
  • 9:00 p.m.: The series premiere of National Bingo Night (3.7/7 HH rating, 6.12M viewers, 1.8/6 A18-49 rating) wasn’t very encouraging.  Unless the show can maintain these ratings, it will likely only be National Bingo Night for a few more weeks, if you know what I mean.
    • Last week’s numbers (20/20):
      • Households – 3.2/6
      • Viewers – 4.34M
      • Adults 18-49 – 1.2/4
  • 10:00 p.m.: 20/20 (4.3/8 HH rating, 6.28M viewers, 2.2/7 A18-49 rating) ended the evening as ABC’s most watched (among households and adults 18-49) program, showing good growth week-to-week among adults 18-49 (+29%).
    • Week-to-week numbers:
      • Households – 4.5/8 to 4.3/8
      • Viewers – 6.15M to 6.28M
      • Adults 18-49 – 1.7/6 to 2.2/7

Fox followed in fourth place for the evening with a 3.2/6 household rating, 4.95 million viewers and a 1.6/6 rating among adults 18-49.

  • Last Week:
    • 2.4/5 HH rating [#5]
    • 3.64M viewers [#5]
    • 1.3/5 A18-49 rating [#5]
  • 8:00 p.m.: A repeat of House (3.2/6 HH rating, 4.68M viewers, 1.6/6 A18-49 rating) opened the night for FOX, immediately improving upon last week’s low ratings from the film Daddy Day Care.
  • 9:00 p.m.: A repeat of Bones (3.4/6 HH rating, 5.21M viewers, 1.6/6 A18-49 rating) managed to build from its lead-in among households and viewers.  Despite the overall low audience figure for both series, it’s worth noting the increase given the series will move to this night during a stretch of episodes next year.
    • Last weeks numbers (Daddy Day Care – 8:00-10:00 p.m.):
      • Households – 2.4/5
      • Viewers – 3.64M
      • Adults 18-49 – 1.3/5

The CW finished in fifth place for the evening with a 2.5/5 household rating, 4.01 million viewers and a 1.3/5 rating in the key demo.

  • Last Week:
    • 2.6/5 HH rating [#4]
    • 4.46M viewers [#4]
    • 1.6/6 A18-49 rating [#3]
  • 8:00-10:00 p.m.: WWE Smackdown (2.5/5 HH rating, 4.01M viewers, 1.3/5 A18-49 rating) took a bit of a hit among viewers (-12%) and adults 18-49 (-19%), but still remains one of The CW’s best performing and most consistent shows.
    • Week-to-week numbers:
      • Households – 2.6/5 to 2.5/5
      • Viewers – 4.56M to 4.01M
      • Adults 18-49 – 1.6/6 to 1.3/5

Note: Comparison’s from the week prior (or episode-to-episode, etc.) are based on final nationals. Ratings for the current day are based on fast nationals, unless otherwise noted. The final rating for episodes that aired this evening will be reported the following week.

So for example, the final rating for tonights episode of “Numb3rs” will be reported in next weeks report for Friday, May 25, 2007. Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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  • http://dish-dish-tv.blogspot.com/ devdaslover

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  • matt

    yes a great blog and a fan here in the uk! keep up the good work also shame on the CW for not picking up Veronica Mars for a 4th season! but the ratings wernt that good and thanks to ur blog im able to track my fave series in millions of viewers not that demo crap

  • matt

    yes a great blog and a fan here in the uk! keep up the good work also shame on the CW for not picking up Veronica Mars for a 4th season! but the ratings wernt that good and thanks to ur blog im able to track my fave series in millions of viewers not that demo crap