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Broadcast TV Ratings for Tuesday, May 8, 2007

FOX has no trouble with the competition, easily winning the evening half-hour to half-hour, despite a lower than average outing for American Idol. Also, depressingly low ratings for Veronica Mars.

Fox finished in first place for the evening with a 13.7/22 household rating, 23.02 million total viewers and a 8.9/25 rating among adults 18-49.

  • Last Week:
    • 14.1/22 HH rating [#1]
    • 23.93M viewers [#1]
    • 9.5/25 A18-49 rating [#1]
  • 8:00 p.m.: American Idol (14.6/24 HH rating, 24.49M viewers, 8.9/27 A18-49) slid quite a ways down week-to-week, shedding 2.24M viewers, 7% among households and 13% among adults 18-49.
    • Week-to-week numbers:
      • Households – 15.7/25 to 14.6/24
      • Viewers – 26.73M to 24.49M
      • Adults 18-49 – 10.2/29 to 8.9/27
  • 9:00 p.m.: House (12.7/20 HH rating, 21.55M viewers, 8.9/23 A18-49) remained consistent week-to-week, grabbing an easy first place for the hour.
    • Week-to-week numbers:
      • Households – 12.5/19 to 12.7/20
      • Viewers – 21.13M to 21.55M
      • Adults 18-49 – 8.8/22 to 8.9/23

CBS followed in second place for the evening with a 7.1/12 household rating and 10.93 million viewers, and tied for second with ABC among adults 18-49 with a 2.8/8 rating.

  • Last Week:
    • 6.8/11 HH rating [#3]
    • 10.42M viewers [#2]
    • 2.8/7 A18-49 rating [#2]
  • 8:00 p.m.: NCIS (8.7/15 HH rating, 13.73M viewers, 3.1/9 A18-49 rating) continues to put up solid competition against the ratings juggernaut that is ‘Idol’, remaining consistent from last week’s episode, down only slightly across the board.
    • Week-to-week numbers:
      • Households – 8.8/14 to 8.7/15
      • Viewers – 13.83M to 13.73M
      • Adults 18-49 – 3.2/9 to 3.1/9
  • 9:00 p.m.: The season finale of The Unit (6.9/11 HH rating, 10.80M viewers, 3.1/8 A18-49 rating) was up noticeably from last week’s episode (+1.1M viewers, +13% among households and +7% among adults 18-49), however, looking at the finale last season, and you’ll see that the show was actually down quite a bit.  Check out those numbers below.
    • Note: Two episodes of The Unit aired on 5/16/2006, one in its normal 9:00 p.m. time slot, and then the season finale at 10:00 p.m. The comparison below is based on the season finale episode. For those interested, the episode which aired at 9:00 p.m. delivered the following numbers: 8.7/13 HH rating, 14.04M viewers and a 4.2/11 A18-49 rating.
    • Season Finale Comparison (5/16/2006):
      • Households – 8.2/13 to 6.9/11
      • Viewers – 13.08M to 10.80M
      • Adults 18-49 – 4.3/12 to 3.1/8
    • Week-to-week numbers:
      • Households – 6.1/9 to 6.9/11
      • Viewers – 9.70M to 10.80M
      • Adults 18-49 – 2.9/7 to 3.1/8
  • 10:00 p.m.: A repeat of Without A Trace (5.7/10 HH rating, 8.26M viewers, 2.2/6 A18-49 rating) ended the evening for CBS with a solid performance.
    • Last weeks numbers (CSI: NY-REPEAT)
      • Households – 5.4/9
      • Viewers – 7.73M
      • Adults 18-49 – 2.4/6

ABC finished in third place for the evening with a 7.0/12 household rating and 10.48 million viewers, but managed a second place tie with CBS among adults 18-49 with a 2.8/8 rating.

  • Last Week:
    • 6.9/11 HH rating [#2]
    • 10.22M viewers [#3]
    • 2.7/7 A18-49 rating [#3]
  • 8:00 p.m.: A new episode of George Lopez (3.1/5 HH rating, 4.42M viewers, 1.5/5 A18-49 rating) was followed by the season (or possible series) finale of George Lopez (3.4/5 HH rating, 4.97M viewers, 1.7/5 A18-49 rating) and though the episode did increase a tad from last week, it was well below where the show left off last season.  Year-to-year, it was down 1.84M viewers, 21% among households and 26% among adults 18-49.
    • Season finale comparison (Wednesday, 5/12/2006):
      • Households – 4.3/8 to 3.4/5
      • Viewers – 6.81M to 4.97M
      • Adults 18-49 – 2.3/7 to 1.7/5
    • Week-to-week numbers (George Lopez — at 8:30 p.m.):
      • Households – 3.1/5 to 3.4/5
      • Viewers – 4.61M to 4.97M
      • Adults 18-49 – 1.7/4 to 1.7/5
    • Last weeks numbers (George Lopez-REPEAT — at 8:00 p.m.):
      • Households – 3.1/5
      • Viewers – 4.45M
      • Adults 18-49 – 1.5/5
  • 9:00 p.m.: Dancing With the Stars: The Results (10.8/17 HH rating, 16.47M viewers, 4.1/11 A18-49 rating) remains one of ABC’s most reliable programs, posting nearly identical numbers to last week and putting up solid competition to FOX’s House (at least in terms of total audience).
    • Week-to-week numbers:
      • Households – 10.7/16 to 10.8/17
      • Viewers – 16.26M to 16.47M
      • A18-49 – 4.1/10 to 4.1/11
  • 10:00 p.m.: Boston Legal (7.0/12 HH rating, 10.29M viewers, 2.7/7 A18-49 rating) jumped back up over 10M again and increased its A18-49 audience as well.
    • Week-to-week numbers:
      • Households – 6.8/11 to 7.0/12
      • Viewers – 9.88M to 10.29M
      • Adults 18-49 – 2.4/6 to 2.7/7

NBC followed in fourth place for the evening with a 5.3/9 household rating, 7.62 million viewers and a 2.4/7 rating among adults 18-49.

  • Last Week:
    • 5.6/9 HH rating [#4]
    • 8.05M viewers [#4]
    • 2.6/7 A18-49 rating [#4]
  • 8:00 p.m.: Dateline NBC (3.7/6 HH rating, 5.02M viewers, 1.4/4 A18-49 rating) gave another below average, but expected, performance, providing a weak opening to the evening for the once dominant network.
    • Week-to-week numbers:
      • Households – 3.9/6 to 3.7/6
      • Viewers – 5.39M to 5.02M
      • Adults 18-49 – 1.5/4 to 1.4/4
  • 9:00 p.m.: Law & Order: Criminal Intent (4.7/7 HH rating, 6.94M viewers, 2.0/5 A18-49 rating) suffered through a weaker than average performance, dipping in each category.
    • Week-to-week numbers:
      • Households – 5.1/8 to 4.7/7
      • Viewers – 7.36M to 6.94M
      • Adults 18-49 – 2.2/5 to 2.0/5
  • 10:00 p.m.: Law & Order: Special Victims Unit (7.4/12 HH rating, 10.90M viewers, 3.7/10 A18-49 rating) was the sole bright spot on the evening for NBC, but it too lost viewership from the week prior.
    • Week-to-week numbers:
      • Households – 7.7/13 to 7.4/12
      • Viewers – 11.41M to 10.90M
      • Adults 18-49 – 4.1/11 to 3.7/10

The CW finished in fifth place for the evening with a 1.9/3 household rating, 2.92 million viewers and a 1.4/4 rating among adults 18-49.

  • Last Week:
    • 2.0/3 HH rating [#5]
    • 3.21M viewers [#5]
    • 1.4/4 A18-49 rating [#4]
  • 8:00 PM: Gilmore Girls (2.7/5 HH rating, 3.96M viewers, 1.8/5 A18-49 rating) stayed fairly consistent week-to-week, managing to hold onto last week’s A18-49 demographic.
    • Week-to-week numbers:
      • Households – 2.6/4 to 2.7/5
      • Viewers – 4.08M to 3.96M
      • Adults 18-49 – 1.8/5 to 1.8/5
  • 9:00 PM: Veronica Mars (1.2/2 HH rating, 1.88M viewers, 0.9/2 A18-49 rating) slid even further down, able to manage a very disappointing sub 2M viewer performance.  Decline week-to-week was 470,000 viewers, 14% among households and 10% among A18-49.  It’s going to be very difficult for The CW to justify keeping the show around, especially if the rating doesn’t improve dramatically next week (which will be the last episode before the upfronts).  One thing to note was the series was pre-empted in the LA market.  It’s possible that is what accounted for the large loss of audience.  We’ll know for sure this coming Tuesday.
    • Week-to-week numbers:
      • Households – 1.4/2 to 1.2/2
      • Viewers – 2.35M to 1.88M
      • Adults 18-49 – 1.0/3 to 0.9/2

Note: Comparison’s from the week prior (or episode-to-episode, etc.) are based on final nationals. Ratings for the current day are based on fast nationals, unless otherwise noted. The final rating for episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “American Idol” will be reported in next weeks report for Tuesday, May 15, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com

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