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Broadcast TV Ratings for Monday, May 7, 2007

ABC takes the evening among households and viewers, while CBS makes a strong stand among adults 18-49. Heroes fails to rebound any struggling to a series low.

ABC finished in first place for the evening with a 10.0/16 household rating and 14.91 million viewers and was tied for first among adults 18-49 with a 4.3/12 rating.

  • Last Week:
    • 10.2/16 HH rating [#1]
    • 15.15M viewers [#1]
    • 4.4/12 A18-49 rating [#1]
  • 8:00-9:30 p.m.: Dancing With the Stars (12.6/20 HH rating, 19.10M viewers, 4.8/14 A18-49 rating) continued its impressive and consistent run, easily winning the 8:00 p.m. hour.
    • Week-to-week numbers (vs. 8:00-9:45 p.m.):
      • Households – 12.6/20 to 12.6/20
      • Viewers – 18.97M to 19.10M
      • Adults 18-49 – 4.9/13 to 4.8/14
  • 9:30-11:00 p.m.: The Bachelor: Officer and a Gentleman (7.4/12 HH rating, 10.73M viewers, 3.8/10 A18-49 rating) improved a bit from last week and posted a very solid rating among A18-49.
    • Week-to-week numbers (9:45-11:00 p.m.):
      • Households – 6.8/11 to 7.4/12
      • Viewers – 9.80M to 10.73M
      • A18-49 – 3.7/10 to 3.8/10

CBS followed in second place for the evening with a 8.3/13 household rating and 12.70 million viewers, but was tied for first among adults 18-49 with a 4.3/11 rating.

  • Last Week:
    • 8.2/13 HH rating [#2]
    • 12.63M viewers [#2]
    • 4.2/11 A18-49 rating [#3]
  • 8:00 & 8:30 p.m.: How I Met Your Mother (5.1/9 HH rating, 7.86M viewers, 3.0/10 A18-49 rating) was followed by the season finale of The New Adventures of Old Christine (4.9/8 HH rating, 7.84M viewers, 2.8/8 A18-49 rating) and the results were only so-so.  First off, How I Met Your Mother performed well enough to warrant another season. Rumors are ‘Old Christine’ will be renewed, but its worth noting how much weaker the series is compared to last season.  As you can see from the numbers below, the series worked much better when it aired out of Two and a Half Men.  Year-to-year losses were 5.22M viewers, 42% among households and 38% among A18-49.
    • Week-to-week numbers (How I Met Your Mother):
      • Households – 4.7/8 to 5.1/9
      • Viewers – 7.24M to 7.86M
      • Adults 18-49 – 2.8/9 to 3.0/10
    • Keep in mind that the upcoming comparison will be misleading, as last year’s finale aired out of Two and a Half Men, which explains the much stronger numbers. However, CBS also programmed a new episode of the show last season in the 8:30 p.m. time slot on the same night the finale aired. Those numbers for that airing were the following: 5.1/8 HH rating, 7.53M viewers and a 2.5/6 A18-49 rating.
    • Season finale comparison (‘Old Christine’ — 5/22/2006):
      • Households – 8.5/12 to 4.9/8
      • Viewers – 13.06M to 7.84M
      • Adults 18-49 – 4.5/10 to 2.8/8
    • Week-to-week numbers (‘Old Christine’):
      • Households – 4.7/7 to 4.9/8
      • Viewers – 7.32M to 7.84M
      • Adults 18-49 – 2.7/8 to 2.8/8
  • 9:00 & 9:30 p.m.: Two and a Half Men (8.5/13 HH rating, 13.18M viewers, 4.6/12 A18-49 rating) and The King of Queens (8.8/13 HH rating, 13.38M viewers, 4.5/11 A18-49 rating) continued to work extremely well together, with The King of Queens once again building from its lead-in among households and viewers.
    • Week-to-week numbers (Two and a Half Men):
      • Households – 8.7/13 to 8.5/13
      • Viewers – 13.71M to 13.18M
      • Adults 18-49 – 4.7/12 to 4.6/12
    • Week-to-week numbers (The King of Queens):
      • Households – 8.4/13 to 8.8/13
      • Viewers – 13.03M to 13.38M
      • Adults 18-49 – 4.7/11 to 4.5/11
  • 10:00 p.m.: CSI: Miami (11.3/19 HH rating, 16.95M viewers, 5.3/14 A18-49 rating) was the networks highest rated show across the board, and the evenings top-rated show among A18-49.
    • Week-to-week numbers:
      • Households – 11.4/19 to 11.3/19
      • Viewers – 17.24M to 16.95M
      • Adults 18-49 – 5.1/14 to 5.3/14

Fox finished in third place for the evening with a 5.7/9 household rating and 9.12 million viewers, but was a step back in fourth place among adults 18-49 with a 3.3/9 rating.

  • Last Week:
    • 5.5/8 HH rating [#4]
    • 9.13M viewers [#4]
    • 3.5/9 A18-49 rating [#4]
  • 8:00 p.m.: A repeat of House (4.7/7 HH rating, 7.36M viewers, 2.7/8 A18-49 rating) kicked off the evening for FOX, with solid numbers.
    • Last week’s numbers (House-REPEAT):
      • Households – 4.6/7
      • Viewers – 7.34M
      • Adults 18-49 – 2.9/9
  • 9:00 p.m.: 24 (6.6/10 HH rating, 10.88M viewers, 4.0/10 A18-49 rating) seems to have bottomed out.  Ratings are down, but the show is far from being labeled a loser, with a still strong performance among A18-49.
    • Week-to-week numbers:
      • Households – 6.5/10 to 6.6/10
      • Viewers – 10.93M to 10.88M
      • Adults 18-49 – 4.1/10 to 4.0/10

NBC followed in fourth place for the evening with a 5.5/9 household rating and 8.80 million viewers, but managed a stronger third place among adults 18-49 with a 3.5/9 rating.

  • Last Week:
    • 6.1/9 HH rating [#3]
    • 9.87M viewers [#3]
    • 3.9/10 A18-49 rating [#2]
  • 8:00 p.m.: Deal or No Deal (6.6/11 HH rating, 10.24M viewers, 3.1/9 A18-49 rating) celebrated its 100th episode, but viewers didn’t seem all that interesting.  The show was down 1.85M viewers, 14% among households and 14% among A18-49.
    • Week-to-week numbers:
      • Households – 7.7/12 to 6.6/11
      • Viewers – 12.09M to 10.24M
      • Adults 18-49 – 3.6/11 to 3.1/9
  • 9:00 p.m.: Heroes (6.6/10 HH rating, 11.08M viewers, 5.0/12 A18-49 rating) also lost some audience week-to-week.  I’m still very surprised at the loss of viewership the show is experiencing.  It’s hard to figure why 4-5 million viewers simply decided to stop watching.
    • Week-to-week numbers:
      • Households – 7.0/10 to 6.6/10
      • Viewers – 11.92M to 11.08M
      • Adults 18-49 – 5.4/13 to 5.0/12
  • 10:00 p.m.: You can chalk up The Real Wedding Crashers (3.2/5 HH rating, 5.09M viewers, 2.4/6 A18-49 rating) as yet another series unable to hold onto its lead-in’s audience.  Just to note, this is the last episode to be aired in this time slot until the summer.
    • Week-to-week numbers:
      • Households – 3.5/6 to 3.2/5
      • Viewers – 5.61M to 5.09M
      • Adults 18-49 – 2.6/7 to 2.4/6

The CW was left for a fifth place finish with a 1.8/3 household rating, 2.70 million viewers and a 1.2/3 rating among adults 18-49.

  • Last Week:
    • 1.6/2 HH rating [#5]
    • 2.37M viewers [#5]
    • 1.0/3 A18-49 rating [#5]
  • 8:00 & 8:30 p.m.: Everybody Hates Chris (1.8/3 HH rating, 2.58M viewers, 1.0/3 A18-49 rating) and All of Us (1.6/3 HH rating, 2.44M viewers, 1.0/3 A18-49 rating) turned in another week of low-rated episodes.
    • Week-to-week numbers (Everybody Hates Chris):
      • Households – 1.6/3 to 1.8/3
      • Viewers – 2.42M to 2.58M
      • Adults 18-49 – 1.0/3 to 1.0/3
    • Week-to-week numbers (All of Us):
      • Households – 1.5/2 to 1.6/3
      • Viewers – 2.18M to 2.44M
      • Adults 18-49 – 0.9/3 to 1.0/3
  • 9:00 & 9:30 p.m.: The one-hour season (or possible series) finale of Girlfriends (2.0/3 HH rating, 2.88M viewers, 1.3/3 A18-49 rating) perked up some, but still failed to hit 3M viewers.  Compared to last season’s finale (also 1 hour), the show was down 590,000 viewers, 13% among households and 24% among A18-49.  Odds are though that The CW will give the show one last season.
    • Season finale comparison (5/8/2006):
      • Households – 2.3/3 to 2.0/3
      • Viewers – 3.47M to 2.88M
      • Adults 18-49 – 1.7/4 to 1.3/3
    • Week-to-week numbers (Girlfriends):
      • Households – 1.6/2 to 2.0/3
      • Viewers – 2.48M to 2.88M
      • Adults 18-49 – 1.1/3 to 1.3/3
    • Last week’s numbers (The Game — 9:30 p.m.):
      • Households – 1.6/2 to
      • Viewers – 2.41M to M
      • Adults 18-49 – 1.1/3 to

Note: Comparison’s from the week prior (or episode-to-episode, etc.) are based on final nationals. Ratings for the current day are based on fast nationals, unless otherwise noted. The final rating for episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Dancing With the Stars” will be reported in next weeks report for Monday, May 13, 2007.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com.

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