NBC’s coverage of the 133rd Kentucky Derby on Saturday delivered one of its strongest ratings since 1992, earning an 8.3/13 overnight rating/share from the beginning of NBC’s coverage (5:00 p.m.) to the close according to figures released by Nielsen Media Research.
Building momentum throughout the afternoon and early evening, the ‘Derby’ peaked during the racing portion from 5:45-6:45 p.m., delivering a 9.8/21 overnight rating/share, up by more than 10% over last year’s number (8.9/20).
The 8.3/13 figure was up more than 12% over last year (7.4/12).
Source: Nielsen Media Research