Steve Bellamy, founder and former president of the Tennis Channel, is focusing his efforts on another sports-themed television network. Atonal Sports and Entertainment, his company, is preparing to launch the Ski Channel as early as the first quarter of 2008.
The focus of the new network will be on winter sports such as skiing, snowboarding, hiking, biking, camping, climbing, cross-country skiing, rock climbing, backpacking, orienteering, kayaking, and caving. The channel will be fueled by original content consisting of reality, news, sporting events and magazine shows.
“We are going to be providing content in everything you can do on a mountain, and since that’s literally hundreds of activities, it’s well served by VOD since consumers will be able to get specific content (when they want it) and not be encumbered by having to wait through the television wheel of a linear network,” said Bellamy.