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Broadcast TV Ratings for Friday, April, 27, 2007

CBS takes the first Friday of May sweeps with a lower than average performance. No show was able to hit 10M or a 3.0 among adults 18-49. Numb3rs was the evening’s top-rated and most watched program, while 20/20 took top honors among adults 18-49.

CBS finished in first place for the evening with a 6.2/12 household rating, 9.44 million viewers and a 2.4/8 rating among adults 18-49.

  • Last Week:
    • 5.1/10 HH rating [#1]
    • 7.58M viewers [#1]
    • 1.9/7 A18-49 [#t1]
  • 8:00 p.m.: Ghost Whisperer (6.0/11 HH rating, 9.13M viewers, 2.6/10 A18-49 rating) returned on par with its last newly aired episode, actually managing to increase just slightly among adults 18-49.
    • Episode-to-episode numbers (4/6/2007):
      • Households – 6.2/12 to 6.0/11
      • Viewers – 9.66M to 9.13M
      • Adults 18-49 – 2.5/9 to 2.6/10
    • Last weeks numbers (Ghost WhispererREPEAT):
      • Households – 4.5/9
      • Viewers – 6.67M
      • Adults 18-49 – 1.7/7
  • 9:00 p.m.: Close to Home (6.2/11 HH rating, 9.29M viewers, 2.2/7 A18-49 rating) on the other hand, returned down from its last newly aired episode, dipping 1.53M viewers, 10% among households and 12% among adults 18-49.  Given the show is on shaky ground and may not be renewed, these weeks are incredibly important for the future of the show.  CBS is constantly looking to get younger, they may just no longer see any reason in keeping this older skewing show around.
    • Episode-to-episode numbers (4/6/2007):
      • Households – 6.9/12 to 6.2/11
      • Viewers – 10.82M to 9.29M
      • Adults 18-49 – 2.5/8 to 2.2/7
    • Last weeks numbers (Close to Home-REPEAT):
      • Households – 5.4/10
      • Viewers – 7.95M
      • Adults 18-49 – 1.8/6
  • 10:00 p.m.: Numb3rs (6.6/12 HH rating, 9.89M viewers, 2.5/8 A18-49 rating), continuing the trend, returned weakly.  The show was off 930,000 viewers.
    • Episode-to-episode numbers (4/6/2007):
      • Households – 6.9/12 to 6.6/12
      • Viewers – 10.82M to 9.89M
      • Adults 18-49 – 2.5/8 to 2.5/8
    • Last weeks numbers (Numb3rsREPEAT):
      • Households – 5.5/10
      • Viewers – 8.13M
      • Adults 18-49 – 2.1/7

ABC followed in second place for the evening with a 4.2/8 household rating, third among viewers with 6.02 million and second among adults 18-49 with a 2.2/7 rating.

  • Last Week:
    • 3.5/7 HH rating [#3]
    • 5.10M viewers [#4]
    • 1.9/7 A18-49 rating [#t1]
  • 8:00 p.m.: A repeat of Grey’s Anatomy (3.5/7 HH rating, 4.90M viewers, 1.7/7 A18-49 rating) grew slightly from last week, finishing second for the hour among the key A18-49 demo.
    • Last weeks numbers (Grey’s Anatomy-REPEAT):
      • Households – 3.1/6
      • Viewers – 4.06M
      • Adults 18-49 – 1.4/5
  • 9:00 p.m.: With the weakened original programming, Wife Swap (3.8/7 HH rating, 5.46M viewers, 2.2/7 A18-49 rating) was able to manage a first place finish for the hour among adults 18-49.
    • Last weeks numbers (Wife Swap-REPEAT)
      • Households – 3.2/6
      • Viewers – 4.81M
      • Adults 18-49 – 2.1/7
  • 10:00 p.m.: 20/20 (5.4/10 HH rating, 7.70M viewers, 2.7/9 A18-49 rating) ended the evening in a solid position, first place for the network across the board.  Additionally, it was the evenings top-rated show among adults 18-49.
    • Week-to-week numbers:
      • Households – 4.3/8 to 5.4/10
      • Viewers – 6.44M to 7.70M
      • Adults 18-49 – 2.1/7 to 2.7/9

NBC finished in third place for the evening with a 4.1/8 household rating, second among viewers with 6.07 million and tied for third among adults 18-49 with a 1.6/5 rating.

  • Last Week:
    • 3.9/7 HH Rating [#2]
    • 5.85M viewers [#2]
    • 1.5/5 A18-49 rating [#4]
  • 8:00 p.m.: The season, or possible series, finale of Identity (3.5/7 HH rating, 5.16M viewers, 1.5/5 A18-49 rating) didn’t improve much from prior weak episodes.
    • Week-to-week numbers:
      • Households – 3.3/6 to 3.5/7
      • Viewers – 4.91M to 5.16M
      • Adults 18-49 – 1.4/5 to 1.5/5
  • 9:00 p.m.: The season, and again possible series, finale of Raines (3.8/7 HH rating, 5.62M viewers, 1.4/4 A18-49 rating) was also unable to provide any sort of spark for NBC, staying even.
    • Week-to-week numbers:
      • Households – 3.8/7 to 3.8/7
      • Viewers – 5.85M to 5.62M
      • Adults 18-49 – 1.3/4 to 1.4/4
  • 10:00 p.m.: Returning from hiatus was the veteran crime procedural Law & Order (5.1/9 HH rating, 7.42M viewers, 1.8/5 A18-49 rating) and it too was down, especially among adults 18-49, where it slid 22%.
    • Episode-to-episode numbers (4/6/2007):
      • Households – 5.5/10 to 5.1/9
      • Viewers – 8.22M to 7.42M
      • Adults 18-49 – 2.3/7 to 1.8/5
    • Last weeks numbers (Law & Order-REPEAT)
      • Households – 4.7/9
      • Viewers – 6.79M
      • Adults 18-49 – 1.7/6

Fox followed in fourth place for the evening with a 3.1/6 household rating and 4.65 million viewers and was tied for third among adults 18-49 with a 1.6/5 rating.

  • Last Week:
    • 3.4/6 HH rating [#4]
    • 5.28M viewers [#3]
    • 1.6/5 A18-49 rating [#3]
  • 8:00 p.m.: A repeat of House (3.2/6 HH rating, 4.78M viewers, 1.6/6 A18-49 rating) isn’t performing as strong as previous weeks, it’s probably time FOX starts shuffling shows in and out of these slots, so as not to allow the time slot to suffer anymore.
    • Last weeks numbers (House-REPEAT):
      • Households – 3.6/7
      • Viewers – 5.58M
      • Adults 18-49 – 1.7/5
  • 9:00 p.m.: A repeat of Bones (3.0/5 HH rating, 4.52M viewers, 1.5/5 A18-49 rating) ended the evening for FOX.
    • Last weeks numbers (Bones-REPEAT):
      • Households – 3.3/6
      • Viewers – 4.98M
      • Adults 18-49 – 1.5/5

The CW finished in last place for the evening with a 2.7/5 household rating, 4.42 million viewers and a 1.4/5 rating among adults 18-49.

  • Last Week:
    • 2.4/4 HH rating [#5]
    • 3.78M viewers [#5]
    • 1.2/4 A18-49 rating [#5]
  • 8:00-10:00 p.m.: WWE Smackdown (2.7/5 HH rating, 4.42M viewers, 1.4/5 A18-49 rating) rebounded slightly after a weak than average performance last week.
    • Week-to-week numbers:
      • Households – 2.4/4 to 2.7/5
      • Viewers – 3.78M to 4.42M
      • Adults 18-49 – 1.2/4 to 1.4/5

Note: Comparison’s from the week prior (or episode-to-episode, etc.) are based on final nationals. Ratings for the current day are based on fast nationals, unless otherwise noted. The final rating for episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Numb3rs” will be reported in next weeks report for Friday, May 4, 2007.

Also keep in mind that because these are fast national ratings, numbers may increase or decrease when the final nationals are released.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback