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Broadcast TV Ratings for Monday, April 23, 2007

ABC holds off the competition with another strong performance out of ‘Dancing’. Other shows on the evening struggle, including the returning Heroes and the freshman drama Drive. 24 down as well.

ABC finished in first place for the evening with a 9.6/15 household rating, 14.07 million viewers and a 4.1/11 rating among adults 18-49.

  • Last Week:
    • 9.2/15 HH rating [#1]
    • 13.95M viewers [#1]
    • 4.1/11 A18-49 rating [#1]
  • 8:00-9:30 p.m.: Dancing With the Stars (12.4/20 HH rating, 18.66M viewers, 4.9/13 A18-49 rating) was unaffected by increased competition in its last half-hour (Heroes) gaining audience in each half-hour and winning the night among households and viewers.  The show was able to out-rate Heroes among adults 18-49 when the two shows were head-to-head for that half-hour (5.5 vs. 5.2).
    • Week-to-week numbers:
      • Households – 12.2/19 to 12.4/20
      • Viewers – 18.87M to 18.66M
      • Adults 18-49 – 5.1/13 to 4.9/13
  • 9:30-11:00 p.m.: The Bachelor: Officer and a Gentleman (6.7/11 HH rating, 9.53M viewers, 3.4/9 A18-49 rating) continues to be a solid lead-out to Dancing, remaining consistent week-to-week.
    • Week-to-week numbers:
      • Households – 6.1/10 to 6.7/11
      • Viewers – 9.03M to 9.53M
      • A18-49 – 3.5/9 to 3.4/9

CBS followed in second place for the evening with a 7.7/12 household rating and 11.89 million viewers, but was third among adults 18-49 with a 3.8/10 rating.

  • Last Week:
    • 7.6/12 HH rating [#2]
    • 11.56M viewers [#2]
    • 3.9/10 A18-49 rating [#2]
  • 8:00 & 8:30 p.m.: A repeat of How I Met Your Mother (4.0/7 HH rating, 6.20M viewers, 2.3/7 A18-49 rating) was followed by a new episode of The New Adventures of Old Christine (4.5/7 HH rating, 6.93M viewers, 2.4/7 A18-49 rating) and the results were not unlike the week priorI do find it out though that CBS continues to lead-off their Monday nights with a repeat.  ‘Old Christine’ is really struggling to regain its lost audience, posting numbers well below what was earned by on-the-bubble The Class, which occupied this time slot for much of the fall season.
    • Week-to-week numbers (‘Old Christine’):
      • Households – 4.7/7 to 4.5/7
      • Viewers – 6.99M to 6.93M
      • Adults 18-49 – 2.5/7 to 2.4/7
    • Last weeks numbers (How I Met Your Mother-REPEAT — 8:00 p.m.):
      • Households – 4.2/7
      • Viewers – 6.41M
      • Adults 18-49 – 2.3/7
  • 9:00 & 9:30 p.m.: Two and a Half Men (7.9/12 HH rating, 12.23M viewers, 3.9/10 A18-49 rating) and The King of Queens (8.1/12 HH rating, 12.50M viewers, 4.1/10 A18-49 rating) continue their reign as solid and compatible partners, with King of Queens again managing to grow from its lead-in among households, total viewers and adults 18-49 as it did two weeks back.  Negatively, there was a slight decline among both shows in the key adults 18-49 demographic.
    • Week-to-week numbers (Two and a Half Men):
      • Households – 8.5/13 to 7.9/12
      • Viewers – 13.03M to 12.23M
      • Adults 18-49 – 4.4/11 to 3.9/10
    • Week-to-week numbers (The King of Queens):
      • Households – 7.9/12 to 8.1/12
      • Viewers – 12.22M to 12.50M
      • Adults 18-49 – 4.4/11 to 4.1/10
  • 10:00 p.m.: CSI: Miami (10.9/18 HH rating, 16.73M viewers, 5.1/14 A18-49 rating) ended the evening for CBS as the networks highest rated and most watched program, reclaiming some of its lost audience as it increased 1.37M viewers, 8% among households and 6% among adults 18-49 week-to-week.
    • Week-to-week numbers:
      • Households – 10.1/16 to 10.9/18
      • Viewers – 15.36M to 16.73M
      • Adults 18-49 – 4.8/12 to 5.1/14

NBC finished in third place for the evening with a 6.3/10 household rating and 9.96 million viewers, but managed a stronger second place among adults 18-49 with a 3.9/10 rating.

  • Last Week:
    • 5.2/8 HH rating [#3]
    • 8.07M viewers [#4]
    • 2.9/7 A18-49 rating [#4]
  • 8:00 p.m.: Deal or No Deal (7.1/11 HH rating, 10.84M viewers, 3.3/10 A18-49 rating) remained consistent from the week prior, but is certainly down heavily from its stronger position towards the beginning of the fall season.  Continue reading for more on that.
    • Week-to-week numbers:
      • Households – 7.1/11 to 7.1/11
      • Viewers – 11.19M to 10.84M
      • Adults 18-49 – 3.3/9 to 3.3/10
  • 9:00 p.m.: Heroes (7.2/11 HH rating, 11.98M viewers, 5.3/13 A18-49 rating) returned quite a bit down from its last newly aired episode. And that, to be honest with you, surprises me.  It was a good episode (though the quality of a show isn’t really reflected in the ratings until the next episode) and it didn’t lose audience throughout the night.  But as you can see from the numbers below, the freshman series dipped a disappointing 2.94M viewers, 14% among households and 20% among adults 18-49 (a series low) in what appears to be a trend this season for shows returning from long or extended hiatuses (Lost, Jericho to name a few).  Positively, it still performed exceptionally well among adults 18-49, first for the evening.  It’s hard to pinpoint why there was such a large audience loss, but I would like to submit one possible reason: a weakened lead-in.  That’s right.  When you look at the ratings from March 5 (the last new episode of Heroes before the break) something will catch your eye.  Leading into the episode of Heroes, Deal or No Deal averaged an impressive 11.0/17 HH rating, 18.39M viewers and a 5.4/14 rating among adults 18-49.  That puts the loss for that show at 35% among households, 40% among viewers and 39% among adults 18-49.  That could definitely explain why Heroes suffered and may continue to.  Only time will tell.
    • Episode-to-episode numbers (3/5/2007):
      • Households – 8.5/13 to 7.2/11
      • Viewers – 14.90M to 11.98M
      • Adults 18-49 – 6.6/15 to 5.3/13
    • Last weeks numbers (Thank God You’re Here):
      • Households – 4.3/6
      • Viewers – 6.76M
      • Adults 18-49 – 2.9/7
  • 10:00 p.m.: The series premiere of The Real Wedding Crashers (4.5/7 HH rating, 7.05M viewers, 3.1/8 A18-49 rating) got off to a rocky start, failing to prove compatible with its lead-in, and really only marginally better than what NBC aired in the time slot last week.  Which begs the question, will ‘Studio 60′ find its way back onto the schedule earlier than expected?
    • Last weeks numbers (Dateline NBC)
      • Households – 4.2/7
      • Viewers – 6.26M
      • Adults 18-49 – 2.5/6

Fox followed in fourth place for the evening with a 4.6/7 household rating, 7.46 million viewers and a 2.8/8 rating among adults 18-49.

  • Last Week:
    • 5.1/8 HH rating [#4]
    • 8.49M viewers [#4]
    • 3.3/8 A18-49 rating [#4]
  • 8:00 p.m.: It was another poor performance for Drive (2.9/5 HH rating, 4.60M viewers, 1.8/5 A18-49 rating), which failed to gain traction, dipping 1.06M viewers, 17% among households and 22% among adults 18-49.  The series is down more than 30% among adults 18-49 from its already low rated series premiere.
    • Episode-to-episode numbers:
      • Households – 3.5/5 to 3.5/6 to 2.9/5
      • Viewers – 6.04M to 5.66M to 4.60M
      • Adults 18-49 – 2.6/6 to 2.3/6 to 1.8/5
  • 9:00 p.m.: With the decreased lead-in strength, came a weaker than average hour of 24 (6.3/10 HH rating, 10.31M viewers, 3.9/9 A18-49 rating).  The show shed 1.01M viewers in just one week.
    • Week-to-week numbers:
      • Households – 6.8/10 to 6.3/10
      • Viewers – 11.32M to 10.31M
      • Adults 18-49 – 4.3/10 to 3.9/9

The CW was left for a fifth place finish with a 1.7/3 household rating, 2.58 million viewers and a 1.2/3 rating among adults 18-49.

  • Last Week:
    • 1.4/2 HH rating [#5]
    • 1.89M viewers [#5]
    • 0.8/2 A18-49 rating [#5]
  • 8:00 & 8:30 p.m.: Everybody Hates Chris (1.9/3 HH rating, 3.01M viewers, 1.3/4 A18-49 rating) and All of Us (1.6/2 HH rating, 2.40M viewers, 1.1/3 A18-49 rating) returned with new episodes, but only ‘Chris’ has something to smile a bout.  The series picked up a much needed boost as it crept over the 3M mark.  Gains were at 6% among households, 12% among viewers and 18% among adults 18-49.  All of Us on the other hand was unable to hold onto the audience of its lead-in, as that show lost viewers from its last newly aired episode.
    • Episode-to-episode numbers (Everybody Hates Chris — 3/26/2007):
      • Households – 1.8/3 to 1.9/3
      • Viewers – 2.68M to 3.01M
      • Adults 18-49 – 1.1/3 to 1.3/4
    • Episode-to-episode numbers (All of Us — 3/26/2007):
      • Households – 1.8/3 to 1.6/2
      • Viewers – 2.68M to 2.40M
      • Adults 18-49 – 1.2/3 to 1.1/3
    • Last week’s numbers (Everybody Hates Chris-REPEAT):
      • Households – 1.4/2
      • Viewers – 1.89M
      • Adults 18-49 – 0.8/2
    • Last week’s numbers (All of Us-REPEAT):
      • Households – 1.2/2
      • Viewers – 1.70M
      • Adults 18-49 – 0.7/2
  • 9:00 & 9:30 p.m.: Girlfriends (1.7/2 HH rating, 2.51M viewers, 1.2/3 A18-49 rating) and The Game (1.8/3 HH rating, 2.66M viewers, 1.1/3 A18-49 rating) closed the evening for The CW (who is in need of a big hit), with consistent ratings for both shows among the key A18-49 demographic, and a slight increase among total audience for The Game.
    • Episode-to-episode numbers (Girlfriends — 3/26/2007):
      • Households – 1.9/3 to 1.7/2
      • Viewers – 2.58M to 2.51M
      • Adults 18-49 – 1.2/3 to 1.2/3
    • Episode-to-episode numbers (The Game — 3/26/2007):
      • Households – 1.8/3 to 1.8/3
      • Viewers – 2.37M to 2.66M
      • Adults 18-49 – 1.1/3 to 1.1/3
    • Last week’s numbers (Girlfriends-REPEAT):
      • Households – 1.4/2
      • Viewers – 1.93M
      • Adults 18-49 – 0.9/2
    • Last week’s numbers (The Game-REPEAT):
      • Households – 1.5/2
      • Viewers – 2.05M
      • Adults 18-49 – 0.8/2

Note: Comparison’s from the week prior (or episode-to-episode, etc.) are based on final nationals. Ratings for the current day are based on fast nationals, unless otherwise noted. The final rating for episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Dancing With the Stars” will be reported in next weeks report for Monday, April 30, 2007.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com.

  • matt

    wow well done on the great and detailed work keep it up i love HEROES and think its doing ok still but perhaps NBC should maybe calm down on the Deal or No Deal episodes 4 a while even though i suppose summers coming and it’ll prob rest then

  • matt

    wow well done on the great and detailed work keep it up i love HEROES and think its doing ok still but perhaps NBC should maybe calm down on the Deal or No Deal episodes 4 a while even though i suppose summers coming and it’ll prob rest then

  • Thanks, Matt.

    NBC did reduce Deal or No Deal from 3 to 2 editions a week (eliminating the Thursday edition) so I think they are aware that they shouldn’t use it too often, so as not to wear out its welcome.

    I’m sure things will bounce up soon, but at the same time ratings have been down recently for all networks. Maybe it’s just an unavoidable trend.

  • Thanks, Matt.

    NBC did reduce Deal or No Deal from 3 to 2 editions a week (eliminating the Thursday edition) so I think they are aware that they shouldn’t use it too often, so as not to wear out its welcome.

    I’m sure things will bounce up soon, but at the same time ratings have been down recently for all networks. Maybe it’s just an unavoidable trend.