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Broadcast TV Ratings for Sunday, April 15, 2007

CBS just barely finishes ahead of ABC among households and viewers, while ABC takes the top spot among adults 18-49. Drive stalls out in premiere.

CBS finished in first place for the evening with a 7.6/12 household rating and 11.91 million viewers, but had to settle for second place among adults 18-49 with a 2.9/8 rating.

  • Last Week
    • 7.4/13 HH Rating [#1]
    • 11.98M Viewers [#1]
    • 2.9/8 A18-49 Rating [#2]
  • 7:00 p.m.: 60 Minutes (8.0/14 HH rating, 12.02M viewers, 2.2/7 A18-49 rating) started off strong for CBS, with only slight dips week-to-week.
    • Week-to-week numbers:
      • Households – 8.3/16 to 8.0/14
      • Viewers – 13.17M to 12.02M
      • Adults 18-49 – 2.6/9 to 2.2/7
  • 8:00 p.m.: The Amazing Race All-Stars (5.6/9 HH rating, 9.06M viewers, 2.9/8 A18-49 rating) remained even from the week prior. As I mentioned last week, though the show remains weak among total audience it still remains solid among adults 18-49. It grew 32% in that key demo.
    • Week-to-week numbers:
      • Households – 5.4/10 to 5.6/9
      • Viewers – 9.29M to 9.06M
      • Adults 18-49 – 2.9/8 to 2.9/8
  • 9:00 p.m.: Cold Case (7.7/12 HH rating, 12.28M viewers, 3.0/7 A18-49 rating) rebounded some from last weeks episode for a solid second place on the hour behind the still powerful Desperate Housewives.
    • Week-to-week numbers:
      • Households – 7.1/11 to 7.7/12
      • Viewers – 11.33M to 12.28M
      • Adults 18-49 – 2.7/6 to 3.0/7
  • 10:00 p.m.: Without a Trace (9.1/15 HH rating, 14.31M viewers, 3.5/9 A18-49 rating) continues to be a solid performer for CBS, providing the Eye with its strongest rating for the night, and a first place finish for the hour among households and viewers.
    • Week-to-week numbers:
      • Households – 9.0/15 to 9.1/15
      • Viewers – 14.12M to 14.31M
      • Adults 18-49 – 3.6/9 to 3.5/9

ABC followed in second place for the evening with a 7.3/12 household rating and 11.81 million viewers, but was a much stronger first place among adults 18-49 with a 4.3/11 rating.

  • Last Week:
    • 7.1/12 HH Rating [#2]
    • 11.61M Viewers [#2]
    • 4.2/11 A18-49 Rating [#1]
  • 7:00 p.m.: America’s Funniest Home Videos (5.0/9 HH rating, 8.64M viewers, 2.6/8 A18-49 rating) returned on par with its last newly aired episode, first place for the hour among the key A18-49 demo.
    • Episode-to-episode numbers (4/2/2007):
      • Households – 4.8/9 to 5.0/9
      • Viewers – 8.76M to 8.64M
      • Adults 18-49 – 2.8/9 to 2.6/8
    • Last weeks numbers (America’s Funniest Home Videos-REPEAT):
      • Households – 4.3/8
      • Viewers – 7.61M
      • Adults 18-49 – 2.4/8
  • 8:00 p.m.: Though a repeat, an episode of Extreme Makeover: Home Edition (6.3/10 HH rating, 10.23M viewers, 3.7/10 A18-49 rating) managed a first place finish on the hour, growing by an impressive 26% among households, 18% among viewers and 42% among adults 18-49.
    • Last weeks numbers (Extreme Makeover: Home Edition):
      • Households – 6.8/12
      • Viewers – 12.10M
      • Adults 18-49 – 4.2/12
  • 9:00 p.m.: Desperate Housewives (10.3/16 HH rating, 16.12M viewers, 6.2/14 A18-49 rating) was the nights top rated and most watched program, and among adults 18-49, it outpaced its nearest competitor by a whopping 77% (Without a Trace — 3.5).
    • Week-to-week numbers:
      • Households – 9.9/16 to 10.3/16
      • Viewers – 15.93M to 16.12M
      • Adults 18-49 – 6.1/15 to 6.2/14
  • 10:00: Brothers & Sisters (7.7/13 HH rating, 11.49M viewers, 4.5/12 A18-49 rating) grew quite nicely from last week. Most impressive was growth among adults 18-49 (+12.5%), a first place finish for the hour. Great episode by the way. The show has always been consistent in terms of quality, hopefully the ratings stay consistent and grow even more as we head into the finale, and prepare for the second season.
    • Week-to-week numbers:
      • Households -7.2/12 to 7.7/13
      • Viewers – 10.80M to 11.49M
      • Adults 18-49 – 4.0/10 to 4.5/12

NBC finished in third place for the evening with a 4.7/8 household rating and 6.91 million viewers, but was fourth among adults 18-49 with a 2.0/5 rating.

  • Last Week:
    • 4.8/8 HH Rating [#3]
    • 8.40M Viewers [#3]
    • 2.1/6 A18-49 Rating [#3]
  • 7:00-9:00 p.m.: A two-hour edition of Dateline NBC (4.3/7 HH rating, 6.58M viewers, 1.6/5 A18-49 rating) stayed consistent. Not much of a compliment, but about the only one I can give it. NBC sure seems to be content with the ratings they are getting from the show in the time period. A “so-so” performance sums it up.
    • Week-to-week numbers:
      • Households – 4.4/8 to 4.3/7
      • Viewers – 6.42M to 6.58M
      • Adults 18-49 – 1.5/5 to 1.6/5
  • 9:00 p.m.: A repeat of Deal or No Deal (5.4/8 HH rating, 8.12M viewers, 2.3/5 A18-49 rating) held down the 9:00 p.m. hour, up 15% among households, 54% among viewers and 75% among adults 18-49 from its lead-in.
    • Last weeks numbers (Deal or No Deal-SUN):
      • Households – 6.2/10
      • Viewers – 10.16M
      • Adults 18-49 – 2.8/7
  • 10:00 p.m.: The Apprentice: Los Angeles (4.1/7 HH rating, 6.38M viewers, 2.5/6 A18-49 rating) is not the hit it once was. Having said that, the show is remaining on this consistent path.
    • Week-to-week numbers:
      • Households – 4.2/7 to 4.1/7
      • Viewers – 6.61M to 6.38M
      • A18-49 – 2.6/7 to 2.5/6

Fox followed in fourth place for the evening with a 3.3/5 household rating, 5.80 million viewers, but managed a third place finish for the night among adults 18-49 with a 2.4/6 rating.

  • Last Week:
    • 2.6/4 HH Rating [#4]
    • 4.14M Viewers [#4]
    • 1.9/5 A18-49 Rating [#4]
  • 7:00 p.m. & 7:30 p.m.: One must question Fox’s decision to use back-to-back repeats of The Simpsons (2.8/5 HH rating, 4.72M viewers, 2.1/7 A18-49 rating) to lead into a series premiere. Sure Drive has been heavily advertised (poorly in my opinion), but surely it deserved a better lead-in?
    • Last weeks numbers (7:00 p.m. — The War at Home-REPEAT):
      • Households – 1.3/3
      • Viewers – 2.06M
      • Adults 18-49 – 1.0/3
    • Last weeks numbers (7:30 p.m. — The War at Home-REPEAT):
      • Households – 1.7/3
      • Viewers – 2.67M
      • Adults 18-49 – 1.3/4
  • 8:00-10:00 p.m.: The series premiere (actually the premiere followed by the second episode) of Drive (3.7/6 HH rating, 6.37M viewers, 2.6/7 A18-49 rating) and (3.4/5 HH rating, 5.73M viewers, 2.6/6 A18-49 rating) was pretty weak. The one positive I can throw at it was the show did rate well among adults 18-49 (given its low overall audience). And about the show? I originally (and still do actually, just to a much lesser extent) felt the premise of the show was extremely dumb. A long-running drama about a race? Really? But, after having watched the series it’s much better than I gave it credit for. It’s an enjoyable, entertaining hour. Though, I really wish that Fox had delved deeper into their advertising of the show. Who wants to see just a story about a race? Go deeper, show clips of different aspects of the show. But, it’s too late to revive the show in a big way through promotion. A post-Idol shot? If Fox feels strong about the show, they may just do it. Heck, it has worked for many shows in the past, it can’t hurt to try.
    • Last weeks numbers (8:00 p.m. — The Simpsons-REPEAT):
      • Households – 3.0/5
      • Viewers – 4.95M
      • Adults 18-49 – 2.2/7
    • Last weeks numbers (8:30 p.m. — King of the Hill-REPEAT):
      • Households – 2.8/5
      • Viewers – 4.69M
      • Adults 18-49 – 2.1/6
    • Last weeks numbers (9:00 p.m. — Family Guy-REPEAT):
      • Households – 3.4/5
      • Viewers – 5.47M
      • Adults 18-49 – 2.5/6
    • Last weeks numbers (9:30 p.m. — American Dad-REPEAT):
      • Households – 3.2/5
      • Viewers – 4.98M
      • Adults 18-49 – 2.3/5

The CW was left then in fifth place with a 1.3/2 household rating, 1.91 million total viewers and a 0.8/2 rating among adults 18-49.

  • Last Week:
    • 1.1/2 HH Rating [#5]
    • 1.54M Viewers [#5]
    • 0.6/2 A18-49 Rating [#5]
  • 7:00 p.m.: A repeat of 7th Heaven (1.0/2 HH rating, 1.39M viewers, 0.6/2 A18-49 rating) began the night for The CW. Yeah, they pulled One Tree Hill repeats. Considering how poorly the last episode (the second attempt), The CW made the right move.
    • Last weeks numbers (One Tree Hill-REPEAT):
      • Households – 0.6/1
      • Viewers – 0.89M
      • Adults 18-49 – 0.3/1
  • 8:00 p.m.: A new episode of 7th Heaven (1.9/3 HH rating, 2.80M viewers, 1.0/3 A18-49 rating) rebounded some from last week’s very, very poor return. It was up 27% among households, 30% among viewers and 25% among adults 18-49. Still well off from its season average, but a noteworthy improvement as the show nears its conclusion.
    • Week-to-week numbers:
      • Households – 1.5/2 to 1.9/3
      • Viewers – 2.15M to 2.80M
      • Adults 18-49 – 0.8/2 to 1.0/3
  • 9:00 p.m.: An encore of America’s Next Top Model (1.0/2 HH rating, 1.54M viewers, 0.7/2 A18-49 rating) ended the evening for The CW.
    • Last weeks numbers (America’s Next Top Model-ENCORE):
      • Households – 1.1/2
      • Viewers – 1.59M
      • Adults 18-49 – 0.7/2

Note: Comparison’s from the week prior (or episode-to-episode, etc.) are based on final nationals. Ratings for the current day are based on fast nationals, unless otherwise noted. The final rating for episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Desperate Housewives” will be reported in next weeks report for Sunday, April 22, 2007.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com