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Broadcast TV Ratings for Wednesday, April 11, 2007

Fox unsurprisingly takes another Wednesday night on the strength of an improved American Idol.

Fox finished in first place for the evening with a 10.6/17 household rating, 17.84 million total viewers and a 7.0/18 rating among adults 18-49.

  • Last Week:
    • Households – 9.4/15 rating [#1]
    • Viewers – 15.28 million [#1]
    • Adults 18-49 – 5.6/16 rating [#1]
  • 8:00 & 8:30 p.m.: The season finale of ‘Til Death (4.5/8 HH rating, 6.97M viewers, 2.8/8 A18-49) and (5.5/9 HH rating, 8.57M viewers, 3.4/9 A18-49) managed a second place finish for the hour among households and viewers, but was first among adults 18-49. Despite that good performance, the hour wasn’t as strong as last week (Bones) and was way down compared to last week’s episode of ‘Til Death out of American Idol. Makes you wonder why Fox spent all those weeks promoting the show with the strong lead-in, only to stop the practice for the season finale.
    • Episode-to-episode numbers (vs. 9:30 p.m.)
      • Households – 8.6/13 to 5.0/8
      • Viewers – 13.95M to 7.77M
      • Adults 18-49 – 5.6/15 to 3.1/9
    • Last weeks numbers (Bones)
      • Households – 6.7/11
      • Viewers – 10.53M
      • Adults 18-49 – 3.5/11
  • 9:00 p.m.: An hour-hour installment of American Idol (16.2/25 HH rating, 27.91M viewers, 10.9/26 A18-49) showed solid growth from the week prior, especially among adults 18-49 where it was up 10%.
    • Week-to-week numbers (vs. 9:00-9:30 p.m.):
      • Households – 15.5/24 to 16.2/25
      • Viewers – 26.10M to 27.91M
      • Adults 18-49 – 9.9/26 to 10.9/26

CBS followed in second place for the evening with a 7.3/12 household rating and 11.27 million viewers, but was tied for second among adults 18-49 with a 3.0/8 rating.

  • Last Week:
    • Households – 6.2/11 rating [#2]
    • Viewers – 9.52 million [#2]
    • Adults 18-49 – 2.7/7 rating [#3]
  • 8:00 p.m.: Jericho (5.3/9 HH rating, 8.25M viewers, 2.3/6 A18-49 rating) showed some growth week-to-week and despite the series still in a slump and a rating fairly low among adults 18-49, it was #1 for the hour among households and viewers.
    • Week-to-week numbers:
      • Households – 5.1/9 to 5.3/9
      • Viewers – 8.00M to 8.25M
      • Adults 18-49 – 2.1/6 to 2.3/6
  • 9:00 p.m.: Criminal Minds (8.3/13 HH rating, 12.84M viewers, 3.2/8 A18-49 rating) wasn’t able to hold up very well against an hour of American Idol, dipping from its last newly aired episode by 2.35M viewers, 14% among households and 26% among adults 18-49. When the news first broke on CBS’s decision to give Criminal Minds the plush post-Super Bowl spot, I thought it was risky, but a good idea. The boost wasn’t as big as what Grey’s Anatomy got, but there was a slight one. Looking back now, it seems like they may have made the wrong decision. The show is still strong, but it seems to have lost all its added audience. Looks like CBS would have been better served airing a different series, perhaps some of their struggling comedies (The Class, How I Met Your Mother and The New Adventures of Old Christine immediately spring to mind).
    • Episode-to-episode numbers (3/21/2007):
      • Households – 9.7/15 to 8.3/13
      • Viewers – 15.19M to 12.84M
      • Adults 18-49 – 4.3/11 to 3.2/8
    • Last weeks numbers (Criminal Minds-REPEAT):
      • Households – 6.7/11
      • Viewers – 10.29M
      • Adults 18-49 – 3.0/8
  • 10:00 p.m.: CSI: NY (8.5/14 HH rating, 12.71M viewers, 3.4/9 A18-49 rating) held onto most of its lead-in, but it too was down some from its last newly aired episode.
    • Episode-to-episode numbers (3/21/2007):
      • Households – 9.1/15 to 8.5/14
      • Viewers – 13.64M to 12.71M
      • Adults 18-49 – 4.1/11 to 3.4/9
    • Last weeks numbers (CSI: NY-REPEAT)
      • Households – 6.9/12
      • Viewers – 10.27M
      • Adults 18-49 – 3.0/8

ABC finished in third place for the evening with a 4.7/8 household rating and 7.60 million viewers, but was able to manage a tie for second place among adults 18-49 with a 3.0/8 rating in the key demo.

  • Last Week:
    • Households – 4.3/7 rating [#4]
    • Viewers – 6.82 million [#4]
    • A18-49 – 2.8/8 rating [#3]
  • 8:00 p.m.: Back-back episodes of George Lopez (4.1/7 HH rating, 6.46M viewers, 2.2/6 A18-49 rating) stayed consistent week-to-week. This series seems to ABC’s only solid performing sitcom.
    • Week-to-week numbers (8:00-9:00 p.m.):
      • Households – 4.2/7 to 4.1/7
      • Viewers – 6.26M to 6.46M
      • Adults 18-49 – 2.3/6 to 2.2/6
    • Last weeks numbers (George Lopez – 8:00 p.m.):
      • Households – 4.1/7
      • Viewers – 5.99M
      • Adults 18-49 – 2.1/6
    • Last weeks numbers (George Lopez – 8:30 p.m.):
      • Households – 4.3/7
      • Viewers – 6.53M
      • Adults 18-49 – 2.5/7
  • 9:00 & 9:30 p.m.: A repeat of According to Jim (3.2/5 HH rating, 5.09M viewers, 2.0/5 A18-49 rating) was followed by a new In Case of Emergency (2.4/5 HH rating, 3.78M viewers, 1.5/4 A18-49 rating) and they were unable to hold onto their lead-in, with In Case of Emergency dipping to series lows, down 1.03M viewers, 27% among households and 25% among adults 18-49 week-to-week.
    • Week-to-week numbers (In Case of Emergency – 9:30 p.m.):
      • Households – 3.3/5 to 2.4/5
      • Viewers – 4.81M to 3.78M
      • Adults 18-49 – 2.0/5 to 1.5/4
    • Last weeks numbers (According to Jim – 9:00 p.m.):
      • Households – 3.7/6
      • Viewers – 5.43M
      • Adults 18-49 – 2.2/6
  • 10:00 p.m.: Lost (7.1/12 HH rating, 11.91M viewers, 5.1/13 A18-49 rating) grew slightly from last weeks episode, peaking up above the 5.0 mark among adults 18-49 (finals show the series creeping up above the 12M mark), first place for the hour. Many people have been discussing how the ratings for the show are down big-time from last season, myself included, but I came across an interesting article from Variety (available to read here) which discusses the gain of audience when live + 7 day viewers are added in. The 5.0 it has averaged among adults 18-49 since its return in February jumps up to a 6.2, and its average audience goes from 11.7M to 13.8M. Add in viewers watching the show after the 7 day frame, online at ABC’s site and through iTunes and “other means” and the decline in audience isn’t as low it was once feared to be. Then again, the only rating that matters currently is the live + same day one, and in that benchmark, the show is down a lot from last season. Let’s hope ABC fixes their mistakes and airs the show in a better time period and in a more viewer friendly schedule. And stepping away from the ratings aspect for a moment, wasn’t that an amazing episode? The quality of the episodes over the past several weeks have really been outstanding. It’s great to see Lost churning out such high-quality entertainment after a short drought.
    • Week-to-week numbers:
      • Households – 7.2/12 to 7.1/12
      • Viewers – 11.66M to 11.91M
      • Adults 18-49 – 4.9/13 to 5.1/13

NBC followed in fourth place for the evening with a 4.4/7 household rating and 6.69 million viewers, but had to settle for a fifth place finish among adults 18-49 with a 2.1/6 rating.

  • Last Week:
    • Households – 4.8/8 rating [#4]
    • Viewers – 7.11 million [#4]
    • A18-49 – 2.2/6 rating [#4]
  • 8:00 p.m.: The season finale of Friday Night Lights (4.1/7 HH rating, 6.27M viewers, 2.1/6 A18-49 rating) benefited from a slight bounce (+940,000 viewers, and +11% among households and adults 18-49). A decision on the renewal of the show will be known within about a months time. Hopefully the decision by NBC to order additional scripts bodes well for the future of this great drama series.
    • Week-to-week numbers:
      • Households – 3.7/6 to 4.1/7
      • Viewers – 5.33M to 6.27M
      • Adults 18-49 – 1.9/6 to 2.1/6
  • 9:00 p.m.: Crossing Jordan (4.1/6 HH rating, 6.15M viewers, 1.7/4 A18-49 rating) stayed fairly even from its lead-in among households and viewers, but lost ground among adults 18-49, helping contribute to a weak fifth place finish for NBC as a whole on the evening among the key adult 18-49 demographic. Additionally, Crossing Jordan was down 1.42M viewers, 18% among households and 15% among adults 18-49 from last weeks episode. Not good news.
    • Week-to-week numbers:
      • Households – 5.0/8 to 4.1/6
      • Viewers – 7.57M to 6.15M
      • Adults 18-49 – 2.0/5 to 1.7/4
  • 10:00 p.m.: Medium (5.1/8 HH rating, 7.64M viewers, 2.5/7 A18-49 rating) showed strong growth from its lead-in, but also had to settle for weekly declines in its now all too common last place finish for the hour.
    • Week-to-week numbers:
      • Households – 5.7/10 to 5.1/8
      • Viewers – 8.42M to 7.64M
      • Adults 18-49 – 2.7/7 to 2.5/7

The CW finished in fifth place with a 2.9/5 household rating and 4.54 million viewers, but managed to squeak by NBC for fourth overall among adults 18-49 with a 2.2/6 rating thanks in large part to the strong rating in the demo posted by ‘Model’.

  • Last Week:
    • Households – 2.7/4 rating [#5]
    • Viewers – 4.14 million [#5]
    • Adults 18-49 – 2.0/6 rating [#5]
  • 8:00 p.m.: America’s Next Top Model (3.6/6 HH rating, 5.55M viewers, 2.8/8 A18-49 rating) continues to be The CW’s most reliable of shows. The series posted an impressive second place finish for the hour among adults 18-49 with a 2.8 rating (#6 for the night), with the key demo making up nearly 2/3 of the shows entire audience. That high rating secured a fourth place finish for the network among the A18-49 demographic.
    • Week-to-week numbers:
      • Households – 3.5/6 to 3.6/6
      • Viewers – 5.22M to 5.55M
      • Adults 18-49 – 2.6/8 to 2.8/8
  • 9:00 p.m.: Propelled by its strong lead-in, a repeat of Tuesday night’s Pussycat Dolls Present: The Search for the Next Doll (2.2/4 HH rating, 3.44M viewers, 1.6/4 A18-49 rating) grew from last weeks numbers and once again built upon its original airing the night before. Overall, a solid night for The CW.
    • Week-to-week numbers:
      • Households – 2.0/3 to 2.2/4
      • Viewers – 3.07M to 3.44M
      • Adults 18-49 – 1.4/4 to 1.6/4
    • Day-to-day numbers:
      • Households – 1.8/3 to 2.2/4
      • Viewers – 2.72M to 3.44M
      • Adults 18-49 – 1.2/3 to 1.6/4

Note: Comparison’s from the week prior (or episode-to-episode, etc.) are based on final nationals. Ratings for the current day are based on fast nationals, unless otherwise noted. The final rating for episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “American Idol” will be reported in next weeks report for Wednesday, April 18, 2007.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback