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Broadcast TV Ratings for Sunday, April 8, 2007

CBS and ABC split Easter Sunday, with CBS moving past ABC among households and viewers and ABC on top among adults 18-49, despite a weaker than average Desperate Housewives (the nights top-rated and most watched program).

CBS finished in first place for the evening with a 7.4/13 household rating and 11.93 million viewers, but had to settle for second place among adults 18-49 with a 2.9/8 rating.

  • Last Week
    • 6.6/11 HH Rating [#1]
    • 10.68M Viewers [#1]
    • 2.8/8e A18-49 Rating [#2]
  • 7:00 p.m.: 60 Minutes (8.1/16 HH rating, 12.92M viewers, 2.6/9 A18-49 rating) gave another one of its usual and dominant (among households and viewers) performance for CBS.  It improved nicely from last weeks program, especially among adults 18-49 where it was up 30%.
    • Week-to-week numbers:
      • Households – 7.5/14 to 8.1/16
      • Viewers – 11.61M to 12.92M
      • Adults 18-49 – 2.0/7 to 2.6/9
  • 8:00 p.m.: The Amazing Race All-Stars (5.4/10 HH rating, 9.25M viewers, 2.9/8 A18-49 rating) remained solid from the week prior.  Though overall audience is low, it must be noted the good strength and consistency among adults 18-49 (where it improved upon its lead-in by 12%, despite the loss of 3.67M viewers).
    • Week-to-week numbers (vs. 8:00-10:00 p.m.):
      • Households – 5.3/8 to 5.4/10
      • Viewers – 8.95M to 9.25M
      • Adults 18-49 – 2.9/8 to 2.9/8
  • 9:00 p.m.: Cold Case (7.2/11 HH rating, 11.50M viewers, 2.8/7 A18-49 rating) was probably the only disappointment of the evening for CBS, but was still strong overall.  I say it was a mild disappointment because though it managed to grow from its lead-in among households and viewers, it actually dipped a little among adults 18-49.  Nothing too major, just something worth noting.  The loss can probably be contributed to airing against the returning Desperate Housewives.
    • Week-to-week numbers (vs. 10:00-11:00 p.m.):
      • Households – 8.4/14 to 7.2/11
      • Viewers – 13.23M to 11.50M
      • Adults 18-49 – 3.5/9 to 2.8/7
  • 10:00 p.m.: Without a Trace (9.1/15 HH rating, 14.08M viewers, 3.6/9 A18-49 rating) ended the evening for CBS in first place for the hour
    • Episode-to-episode numbers (10:38-11:38 p.m. — 3/25/2007):
      • Households – 8.6/16 to 9.1/15
      • Viewers – 12.75M to 14.08M
      • Adults 18-49 – 3.2/9 to 3.6/9

ABC followed in second place for the evening with a 7.1/12 household rating and 11.55 million viewers, but was a much stronger first place among adults 18-49 with a 4.2/11 rating.

  • Last Week:
    • 5.9/10 HH Rating [#2]
    • 9.41M Viewers [#2]
    • 3.3/9 A18-49 Rating [#1]
  • 7:00 p.m.: A repeat of America’s Funniest Home Videos (4.3/9 HH rating, 7.59M viewers, 2.3/8 A18-49 rating).
    • Last weeks numbers (America’s Funniest Home Videos):
      • Households – 4.8/9
      • Viewers – 8.76M
      • Adults 18-49 – 2.8/9
  • 8:00 p.m.: Extreme Makeover: Home Edition (6.8/12 HH rating, 11.98M viewers, 4.2/12 A18-49 rating).
    • Episode-to-episode numbers (3/25/2007):
      • Households – 7.2/12 to 6.8/12
      • Viewers – 12.30M to 11.98M
      • Adults 18-49 – 4.3/12 to 4.2/12
    • Last weeks numbers (Extreme Makeover: Home Edition-REPEAT):
      • Households – 5.8/9
      • Viewers – 9.87M
      • Adults 18-49 – 3.5/9
  • 9:00 p.m.: Desperate Housewives (9.7/15 HH rating, 15.66M viewers, 6.0/15 A18-49 rating).
    • Episode-to-episode numbers (3/4/2007):
      • Households – 11.7/17 to 9.7/15
      • Viewers – 18.31M to 15.66M
      • Adults 18-49 – 7.4/17 to 6.0/15
    • Last weeks numbers (Desperate Housewives-RECAP):
      • Households – 6.7/11
      • Viewers – 9.87M
      • Adults 18-49 – 3.5/9
  • 10:00: Brothers & Sisters (7.4/12 HH rating, 10.98M viewers, 4.1/11 A18-49 rating).
    • Week-to-week numbers:
      • Households – 6.5/11 to 7.4/12
      • Viewers – 9.15M to 10.98M
      • Adults 18-49 – 3.4/9 to 4.1/11

NBC finished in third place for the evening with a 4.8/9 household rating, 7.37 million viewers and a 2.1/6 rating among adults 18-49.

  • Last Week:
    • 5.1/9 HH Rating [#3]
    • 7.84M Viewers [#3]
    • 2.2/6 A18-49 Rating [#4]
  • 7:00 p.m.: A two-hour edition of Dateline NBC (3.5/7 HH rating, 5.23M viewers, 1.3/4 A18-49 rating).
    • Week-to-week numbers:
      • Households – 5.0/9 to 3.5/7
      • Viewers – 7.47M to 5.23M
      • Adults 18-49 – 1.9/6 to 1.3/4
  • 9:00 p.m.: Deal or No Deal (6.2/10 HH rating, 9.98M viewers, 2.8/7 A18-49 rating).
    • Week-to-week numbers:
      • Households – 6.6/10 to 6.2/10
      • Viewers – 10.42M to 9.98M
      • Adults 18-49 – 2.8/7 to 2.8/7
  • 10:00 p.m.: The Apprentice: Los Angeles (4.2/7 HH rating, 6.72M viewers, 2.6/7 A18-49 rating).
    • Week-to-week numbers:
      • Households – 4.0/7 to 4.2/7
      • Viewers – 6.00M to 6.72M
      • A18-49 – 2.3/6 to 2.6/7

Fox followed in fourth place for the evening with a 2.6/4 household rating, 4.13 million viewers and a 1.9/5 rating among adults 18-49.

  • Last Week:
    • 3.4/6 HH Rating [#4]
    • 5.46M Viewers [#4]
    • 2.6/7 A18-49 Rating [#3]
  • 7:00 p.m. & 7:30 p.m.: Back-to-back repeats War at Home (1.5/3 HH rating, 2.35M viewers, 1.1/4 A18-49 rating).
    • Last weeks numbers (7:00 p.m. — The War at Home-REPEAT):
      • Households – 2.1/4
      • Viewers – 3.39M
      • Adults 18-49 – 1.5/5
    • Last weeks numbers (7:30 p.m. — The War at Home):
      • Households – 2.3/4
      • Viewers – 3.65M
      • Adults 18-49 – 1.8/6
  • 8:00 & 8:30 p.m.: Repeats of The Simpsons (3.0/5 HH rating, 4.95M viewers, 2.2/7 A18-49 rating) and King of the Hill (2.8/5 HH rating, 4.67M viewers, 2.1/6 A18-49 rating).
    • Last weeks numbers (8:00 p.m. — The Simpsons-REPEAT):
      • Households – 4.0/7
      • Viewers – 6.63M
      • Adults 18-49 – 3.1/9
    • Last weeks numbers (8:30 p.m. — King of the Hill):
      • Households – 4.0/6
      • Viewers – 6.39M
      • Adults 18-49 – 3.1/8
  • 9:00 & 9:30 p.m.: Repeats of Family Guy (3.4/5 HH rating, 5.48M viewers, 2.5/6 A18-49 rating) and American Dad (3.2/5 HH rating, 4.98M viewers, 2.2/5 A18-49 rating). .
    • Last weeks numbers (9:00 p.m. — Family Guy-REPEAT):
      • Households – 4.3/7
      • Viewers – 6.75M
      • Adults 18-49 – 3.5/9
    • Last weeks numbers (9:30 p.m. — American Dad):
      • Households – 3.7/6
      • Viewers – 5.94M
      • Adults 18-49 – 2.9/7

The CW was left then in fifth place with a 1.0/2 household rating, 1.53 million total viewers and a 0.6/2 rating among adults 18-49.

  • Last Week:
    • 1.1/2 HH Rating [#5]
    • 1.59M Viewers [#5]
    • 0.6/2 A18-49 Rating [#5]
  • 7:00 p.m.: Another repeat of One Tree Hill (0.6/1 HH rating, 0.85M viewers, 0.3/1 A18-49 rating).
    • Last weeks numbers (One Tree Hill-REPEAT):
      • Households – 0.8/1
      • Viewers – 1.25M
      • Adults 18-49 – 0.5/2
  • 8:00 p.m.: 7th Heaven (1.4/2 HH rating, 2.12M viewers, 0.7/2 A18-49 rating).
    • Episode-to-episode numbers (2/18/2007):
      • Households – 2.3/4 to 1.4/2
      • Viewers – 3.57M to 2.12M
      • Adults 18-49 – 1.2/3 to 0.7/2
    • Last weeks numbers (7th Heaven-REPEAT):
      • Households – 1.2/2
      • Viewers – 1.68M
      • Adults 18-49 – 0.5/1
  • 9:00 p.m.: And an encore of America’s Next Top Model (1.1/2 HH rating, 1.62M viewers, 0.8/2 A18-49 rating) ended the evening for The CW.
    • Last weeks numbers (America’s Next Top Model-ENCORE):
      • Households – 1.3/2
      • Viewers – 1.83M
      • Adults 18-49 – 0.8/2

Note: Comparison’s from the week prior (or episode-to-episode, etc.) are based on final nationals. Ratings for the current day are based on fast nationals, unless otherwise noted. The final rating for episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Desperate Housewives” will be reported in next weeks report for Sunday, April 15, 2007.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com

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