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Broadcast TV Ratings for Wednesday, April 4, 2007

Fox takes another evening on the strength of a weakened, though still high-rated, installment of American Idol.

Fox finished in first place for the evening with a 9.2/15 household rating, 14.89 million total viewers and a 5.4/15 rating among adults 18-49.

  • Last Week:
    • Households – 9.6/16 rating [#1]
    • Viewers – 15.63 million [#1]
    • Adults 18-49 – 6.1/17 rating [#1]
  • 8:00 p.m.: Bones (6.6/11 HH rating, 10.31M viewers, 3.4/11 A18-49) remained a solid first place for the hour, budging only slightly from the week prior.
    • Week-to-week numbers:
      • Households – 6.7/11 to 6.6/11
      • Viewers – 10.58M to 10.31M
      • Adults 18-49 – 3.7/11 to 3.4/11
  • 9:00 p.m.: A half-hour installment of American Idol (15.1/24 HH rating, 25.29M viewers, 9.5/26 A18-49) was very easily the evenings top-rated and most watched show, however it should be noted that it took another slide downward, dipping most among adults 18-49 (-13%).
    • Week-to-week numbers:
      • Households – 16.2/25 to 15.1/24
      • Viewers – 26.89M to 25.29M
      • Adults 18-49 – 10.9/28 to 9.5/26
  • 9:30 p.m.: Another special airing of ‘Til Death (8.5/13 HH rating, 13.57M viewers, 5.5/15 A18-49) was down some from last week, but still provided a strong performance for Fox.
    • Week-to-week numbers:
      • Households – 9.0/14 to 8.5/13
      • Viewers – 14.46M to 13.57M
      • Adults 18-49 – 6.3/16 to 5.5/15

CBS followed in second place for the evening with a 6.3/10 household rating and 9.52 million viewers, but was third among adults 18-49 with a 2.7/8 rating.

  • Last Week:
    • Households -6.6/11 rating [#2]
    • Viewers -10.06 million [#2]
    • Adults 18-49 -2.7/7 rating [#3]
  • 8:00 p.m.: Jericho (5.1/9 HH rating, 7.91M viewers, 2.1/6 A18-49 rating) though not down by much, took yet another dip downward. The show could only manage a fourth place finish for the hour among the key A18-49 demographic.
    • Week-to-week numbers:
      • Households – 5.4/9 to 5.1/9
      • Viewers – 8.52M to 7.91M
      • Adults 18-49 – 2.5/7 to 2.1/6
  • The rest of the evening consisted of two repeats, with growth from hour-to-hour.
  • 9:00 p.m.: A repeat of Criminal Minds (6.7/11 HH rating, 10.34M viewers, 2.9/8 A18-49 rating).
    • Last weeks numbers (Criminal Minds-REPEAT):
      • Households – 7.2/11
      • Viewers – 10.98M
      • Adults 18-49 – 2.7/7
  • 10:00 p.m.: A repeat of CSI: NY (7.0/12 HH rating, 10.31M viewers, 3.1/8 A18-49 rating).
    • Last weeks numbers (CSI: NY-REPEAT)
      • Households – 7.2/12
      • Viewers – 10.69M
      • Adults 18-49 – 2.9/8

ABC finished in third place for the evening with a 4.9/8 household rating and 7.60 million viewers, but was able to manage a second place finish among adults 18-49 with a 3.0/8 rating in the key demo.

  • Last Week:
    • Households – 4.3/7 rating [#4]
    • Viewers – 6.82 million [#4]
    • A18-49 – 2.8/8 rating [#3]
  • 8:00 p.m.: Back-back episodes of George Lopez (4.2/7 HH rating, 6.25M viewers, 2.2/7 A18-49 rating) grew from last weeks dismal performance of the now canceled The Great American Dream Vote.
    • Last weeks numbers (The Great American Dream Vote)
      • Households – 3.2/5
      • Viewers – 4.54M
      • Adults 18-49 – 1.5/4
  • 9:00 & 9:30 p.m.: According to Jim (3.7/6 HH rating, 5.35M viewers, 2.1/6 A18-49 rating) was followed by In Case of Emergency (3.3/5 HH rating, 4.75M viewers, 1.9/5 A18-49 rating) and though overall, both shows remain weak, they improved greatly thanks to a stronger and more compatible lead-in.
    • Week-to-week numbers (According to Jim):
      • Households – 2.9/5 to 3.7/6
      • Viewers – 4.48M to 5.35M
      • Adults 18-49 – 1.9/5 to 2.1/6
    • Week-to-week numbers (In Case of Emergency):
      • Households – 2.9/5 to 3.3/5
      • Viewers – 4.31M to 4.75M
      • Adults 18-49 – 1.9/5 to 1.9/5
  • 10:00 p.m.: Lost (7.1/12 HH rating, 11.50M viewers, 4.8/14 A18-49 rating) took yet another dip downward among adults 18-49 (a new series low) despite the slight gain among households.  At least it was yet another excellent episode.  Lets hope ABC decides to move the show back to a more desirable time slot (preferably 8:00 p.m.. but 9:00 p.m. will do) and a better broadcast schedule.
    • Week-to-week numbers:
      • Households – 6.9/12 to 7.1/12
      • Viewers – 11.52M to 11.50M
      • Adults 18-49 – 5.1/14 to 4.8/14

NBC followed in fourth place for the evening with a 4.8/8 household rating, 7.10 million viewers and a 2.2/6 rating among adults 18-49.

  • Last Week:
    • Households – 4.6/7 rating [#3]
    • Viewers – 6.79 million [#3]
    • A18-49 – 2.1/6 rating [#4]
  • 8:00 p.m.: Friday Night Lights (3.7/6 HH rating, 5.35M viewers, 1.8/5 A18-49 rating) just can’t seem to catch fire.  Its rating amongst adults 18-49 put it in last place for the hour, as the show took slight dips across the board week-to-week.
    • Week-to-week numbers:
      • Households – 3.8/6 to 3.7/6
      • Viewers – 5.68M to 5.35M
      • Adults 18-49 – 2.0/6 to 1.8/5
  • 9:00 p.m.: Crossing Jordan (5.0/8 HH rating, 7.58M viewers, 2.0/6 A18-49 rating) managed to grow yet again, for the second straight week.
    • Week-to-week numbers:
      • Households – 4.7/7 to 5.0/8
      • Viewers – 7.02M to 7.58M
      • Adults 18-49 – 1.9/5 to 2.0/6
  • 10:00 p.m.: Medium (5.7/9 HH rating, 8.38M viewers, 2.7/8 A18-49 rating) was also able to grow to a more suitable rating, up 720,000 viewers, 10% among households and 12.5% among adults 18-49.
    • Week-to-week numbers:
      • Households – 5.2/9 to 5.7/9
      • Viewers – 7.66Mto 8.38M
      • Adults 18-49 – 2.4/7 to 2.7/8

The CW finished in fifth place with a 2.8/5 household rating, 4.19 million total viewers and a 2.0/6 rating among adults 18-49.

  • Last Week:
    • Households – 2.7/4 rating [#5]
    • Viewers – 4.07 million [#5]
    • Adults 18-49 – 2.0/7 rating [#4]
  • 8:00 p.m.: America’s Next Top Model (3.5/6 HH rating, 5.17M viewers, 2.5/8 A18-49 rating) stayed even from the week prior, managing once again to post a strong rating among adults 18-49, second for the hour in that key demo.
    • Week-to-week numbers:
      • Households – 3.5/6 to 3.5/6
      • Viewers – 5.32M to 5.17M
      • Adults 18-49 – 2.5/7 to 2.5/8
  • 9:00 p.m.: A repeat of Tuesday night’s Pussycat Dolls Present: The Search for the Next Doll (2.1/4 HH rating, 3.21M viewers, 1.5/4 A18-49 rating) was even from last week.  And in a trend which seems will continue throughout the remaining episodes, the repeat outperformed its first-run episode from the week prior.
    • Week-to-week numbers:
      • Households – 2.1/3 to 2.1/4
      • Viewers – 3.10M to 3.21M
      • Adults 18-49 – 1.4/4 to 1.5/4
    • Day-to-day numbers:
      • Households – 1.7/3 to 2.1/4
      • Viewers – 2.29M to 3.21M
      • Adults 18-49 – 1.0/2 to 1.5/4

Note: Comparison’s from the week prior (or episode-to-episode, etc.) are based on final nationals. Ratings for the current day are based on fast nationals. The final rating for episodes that aired this evening will be reported the following week. So for example, the final rating for tonights episode of “Lost” will be reported next week (Wednesday, April 11, 2007).

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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