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NBC Renews “30 Rock”

NBC has renewed the critically acclaimed, but low rated freshman comedy series 30 Rock for a second season.

Kevin Reilly, President, NBC Entertainment, made the announcement today.

“From the beginning, ’30 Rock’ has proven to be the kind of quality comedy that doesn’t come around very often, and we are very pleased to have this show back for a second season,” said Reilly. “We expect it to continue to build its increasingly loyal audience and become another of NBC’s classic comedy series.”

Season to date, “30 Rock” is averaging a 2.7 rating, 7 share in adults 18-49 and 5.8 million viewers overall. With its most recent regular-slot telecast on March 8, “30 Rock” delivered a best-yet 89 percent retention of its 18-49 lead-in from “Scrubs” and with its six most recent regular-slot editions, “30 Rock” has retained more than 80 percent of its lead-in from “Scrubs.”

The series returns with new episodes on April 5, with a supersized episode which will air from 8:40-9:20 p.m. ET.  The following week (Thursday, April 12) the series will settle into its new time period of 9:00-9:30 p.m. for the remaining episodes of the season.

Though the show has struggled in the ratings, NBC is confident in the shows quality that it can go through a ratings increase, similar to The Office.

Source: [NBC Press Release]