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Broadcast TV Ratings for Sunday, April 1, 2007

CBS takes the evening among households and viewers, while ABC comes away with the win among adults 18-49.

CBS finished in first place for the evening with a 6.6/11 household rating and 10.62 million viewers, but had to settle for second among adults 18-49 with a 2.8/8 rating.

  • Last Week
    • 7.8/14 HH Rating [#1]
    • 12.17M Viewers [#1]
    • 3.4/10 A18-49 Rating [#1]
  • 7:00 p.m.: 60 Minutes (7.4/14 HH rating, 11.37M viewers, 1.8/6 A18-49 rating) took a bit of a dip from the week prior.  Though still strong overall, its rating among adults 18-49 was somewhat low, down 40% from the week prior.  The loss most likely has a lot to do with no basketball lead-in (which rates well among the younger audience).
    • Week-to-week numbers (FINALS 7:38-8:38 p.m.):
      • Households – 8.1/14 to 7.4/14
      • Viewers – 12.63M to 11.37M
      • Adults 18-49 – 3.0/9 to 1.8/6
  • 8:00-10:00 p.m.: A two-hour edition of The Amazing Race All-Stars (5.3/8 HH rating, 9.00M viewers, 2.0/7 A18-49 rating) was also down some from the week prior.  Again, most of the loss probably has to do with the smaller overall audience leading into it.  The same theory doesn’t apply to CBS’s dramas.
    • Week-to-week numbers (FINALS 8:38-9:38 p.m.):
      • Households – 6.3/10 to 5.3/8
      • Viewers – 10.59M to 9.00M
      • Adults 18-49 – 3.3/8 to 2.8/7
  • 10:00 p.m.: Cold Case (8.3/14 HH rating, 13.09M viewers, 3.6/10 A18-49 rating) gave CBS a solid first place win for the hour and was the nights highest rated show among households, viewers and adults 18-49.  The series remained consistent from the week prior.
    • Week-to-week numbers (FINALS 9:38-10:38 p.m.):
      • Households – 8.7/14 to 8.3/14
      • Viewers – 13.91M to 13.09M
      • Adults 18-49 – 3.7/9 to 3.6/10

ABC followed in second place for the evening with a 5.9/10 household rating and 9.37 million viewers, but was a stronger first place among adults 18-49 with a 3.3/9 rating.

  • Last Week:
    • 4.9/8 HH Rating [#3]
    • 7.79M Viewers [#3]
    • 2.6/7 A18-49 Rating [#2]
  • 7:00 p.m.: America’s Funniest Home Videos (4.8/9 HH rating, 8.73M viewers, 2.7/9 A18-49 rating) opened the evening for ABC even from last week, in first place for the hour among adults 18-49.
    • Week-to-week numbers:
      • Households – 4.8/9 to 4.8/9
      • Viewers – 8.35M to 8.73M
      • Adults 18-49 – 2.3/8 to 2.7/9
  • 8:00 p.m.: A repeat of Extreme Makeover: Home Edition (5.8/10 HH rating, 9.82M viewers, 3.5/10 A18-49 rating) showed solid growth from its lead-in.
  • 9:00-10:01 p.m.: A recap episode of Desperate Housewives (6.6/10 HH rating, 9.79M viewers, 3.6/8 A18-49 rating) was stronger than repeat episodes of the series.
    • Episode-to-episode numbers (3/4/2007):
      • Households – 11.7/17 to 6.6/10
      • Viewers – 18.31M to 9.79M
      • Adults 18-49 – 7.4/17 3.6/8
  • 10:01: With its lead-in not an original episode, Brothers & Sisters (6.5/11 HH rating, 9.13M viewers, 3.3/9 A18-49 rating) struggled to match its season average.  One positive though was solid retention out of its lead-in of 98% among households, 93% among viewers and 92% among adults 18-49.  Clearly, this is a series which still needs a strong lead-in to prosper.
    • Episode-to-episode numbers (3/4/2007):
      • Households – 8.0/13 to 6.5/11
      • Viewers – 11.60M to 9.13M
      • Adults 18-49 – 4.6/12 to 3.3/9

NBC finished in third place for the evening with a 5.2/9 household rating and 7.87 million viewers, but was a weaker fourth among adults 18-49 with a 2.2/6 rating in that demo.

  • Last Week:
    • 4.7/8 HH Rating [#2]
    • 7.02M Viewers [#2]
    • 2.1/6 A18-49 Rating [#3]
  • 7:00 p.m.: A two-hour edition of Dateline NBC (5.1/8 HH rating, 7.59M viewers, 1.8/5 A18-49 rating) improved nicely from the week prior, growing an impressive 2.63M viewers, 46% among households and 50% among adults 18-49.
    • Week-to-week numbers (7:00 p.m.):
      • Households – 3.5/7 to 5.1/8
      • Viewers – 4.96M to 7.59
      • Adults 18-49 – 1.2/4 to 1.8/5
  • 9:00 p.m.: Deal or No Deal (6.5/10 HH rating, 10.29M viewers, 2.8/7 A18-49 rating) was a tad bit weaker than usual, especially among adults 18-49 where it was down 26%.
    • Episode-to-episode numbers (3/11/2007):
      • Households – 7.7/12 to 6.5/10
      • Viewers – 12.91M to 10.29M
      • Adults 18-49 – 3.8/9 to 2.8/7
  • 10:00 p.m.: The Apprentice: Los Angeles (4.1/7 HH rating, 6.01M viewers, 2.2/6 A18-49 rating) took a bit of a dive as well, showing the most loss among households (-13%) and adults 18-49 (-19%)
    • Week-to-week numbers:
      • Households – 4.7/7 to 4.1/7
      • Viewers – 6.75M to 6.01M
      • A18-49 – 2.7/7 to 2.2/6

Fox followed in fourth place for the evening with a 3.4/6 household rating and 5.44 million viewers but managed to hold off NBC for third place among adults 18-49 with a 2.6/7 rating.

  • Last Week:
    • 3.5/6 HH Rating [#4]
    • 5.63M Viewers [#4]
    • 2.8/8 A18-49 Rating [#4]
  • 7:00 p.m. & 7:30 p.m.: Repeat and original episodes of War at Home (2.2/4 HH rating, 3.62M viewers, 1.7/5 A18-49 rating) remained Fox’s weak spot for the evening despite some growth week-to-week.
    • Week-to-week numbers:
      • Households – 2.1/4 to 2.2/4
      • Viewers – 3.15M to 3.62M
      • Adults 18-49 – 1.4/5 to 1.7/5
  • 8:00 & 8:30 p.m.: A repeat of The Simpsons (4.0/7 HH rating, 6.64M viewers, 3.0/9 A18-49 rating) was followed by a new episode of King of the Hill (3.9/6 HH rating, 6.31M viewers, 3.1/8 A18-49 rating).  Good news for Fox was that King of the Hill did not suffer without the benefit of a new episode of The Simpsons.  In fact, the show actually gained audience from the week prior showing the most gain among adults 18-49 (+11%).
    • Week-to-week numbers (King of the Hill):
      • Households – 3.7/6 to 3.9/6
      • Viewers – 6.03M to 6.31M
      • Adults 18-49 – 2.8/7 to 3.1/8
  • 9:00 & 9:30 p.m.: A repeat of Family Guy (4.2/7 HH rating, 6.67M viewers, 3.4/9 A18-49 rating) led into a new American Dad (3.7/6 HH rating, 5.93M viewers, 2.9/7 A18-49 rating).  Notable in this case was Family Guy, which was Fox’s top rated show for the evening.  American Dad was down some from the week prior.
    • Week-to-week numbers (American Dad):
      • Households – 4.2/7 to 3.7/6
      • Viewers – 6.57M to 5.93M
      • Adults 18-49 – 3.3/8 to 2.9/7

The CW was left then in fifth place with a 1.1/2 household rating, 1.58 million total viewers and a 0.6/2 rating among adults 18-49.

  • Last Week:
    • 1.1/2 HH Rating [#5]
    • 1.59M Viewers [#5]
    • 0.7/2 A18-49 Rating [#5]
  • 7:00 p.m.: The CW tried a repeat of One Tree Hill (0.8/1 HH rating, 1.23M viewers, 0.4/1 A18-49 rating) instead of ‘Dolls’, and the result wasn’t very good.  It was off 27% among households, 23% among viewers and 43% among adults 18-49 from the already abysmally low ratings ‘Dolls’.  The CW really needs to do something about their Sunday nights.
    • Week-to-week time slot numbers (Pussycat Dolls Present: The Search for the Next Doll):
      • Households – 1.1/2 to 0.8/1
      • Viewers – 1.59M to 1.23M
      • Adults 18-49 – 0.7/2 to 0.4/1
  • 8:00 p.m.: A repeat of 7th Heaven (1.2/2 HH rating, 1.68M viewers, 0.6/1 A18-49 rating) remained unaffected by its weak lead-in, though that’s not saying much considering the low overall rating.
  • 9:00 p.m.: And an encore of America’s Next Top Model (1.3/2 HH rating, 1.81M viewers, 0.8/2 A18-49 rating) ended the evening for The CW.
    • Week-to-week numbers:
      • Households – 1.3/2 to 1.3/2
      • Viewers – 1.74M to 1.81M
      • Adults 18-49 – 0.8/2 to 0.8/2

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com

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