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Broadcast TV Ratings for Friday, March, 30, 2007

CBS’s original programming returns strong to give the Eye network an easy Friday night win. Other nets struggle with both new and repeat programming.

Note: Analysis will be edited in later this evening, sorry for the delay.

CBS finished in first place for the evening with a 6.7/12 household rating, 9.99 million viewers and a 2.7/9 rating among adults 18-49.

  • Last Week:
    • 6.2/11 HH rating [#1]
    • 9.49M viewers [#1]
    • 3.2/10 A18-49 [#1]
  • 8:00 p.m.: Ghost Whisperer (6.2/12 HH rating, 9.36M viewers, 2.7/10 A18-49 rating).
    • Episode-to-episode numbers (2/23/2007):
      • Households – 6.4/11 to 6.2/12
      • Viewers – 9.54M to 9.36M
      • Adults 18-49 -2.8/9 to 2.7/10
  • 9:00 p.m.: Close to Home (6.6/12 HH rating, 9.79M viewers, 2.4/8 A18-49 rating).
    • Episode-to-episode numbers (3/9/2007):
      • Households – 6.5/11 to 6.6/12
      • Viewers – 9.62M to 9.79M
      • Adults 18-49 – 2.0/6 to 2.4/8
  • 10:00 p.m.: Numb3rs (7.1/13 HH rating, 10.82M viewers, 3.0/10 A18-49 rating).
    • Episode-to-episode numbers (3/9/2007):
      • Households – 6.8/12 to 7.1/13
      • Viewers – 10.29M to 10.82M
      • Adults 18-49 – 2.5/8 to 3.0/10

NBC followed in second place for the evening with a 4.6/9 household rating, 6.79 million viewers and a 1.9/7 rating among adults 18-49.

  • Last Week:
    • 4.7/8 HH Rating [#2]
    • 7.05M viewers [#2]
    • 2.1/7 A18-49 rating [#2]
  • 8:00 p.m.: Identity (4.0/7 HH rating, 5.85M viewers, 1.6/6 A18-49 rating).
    • Week-to-week numbers:
      • Households – 4.2/8 to 4.0/7
      • Viewers – 6.41M to 5.85M
      • Adults 18-49 – 1.8/6 to 1.6/6
  • 9:00 p.m.: Raines (4.7/9 HH rating, 7.08M viewers, 1.9/7 A18-49 rating).
    • Episode-to-episode numbers (Thursday, 3/22/2007):
      • Households – 6.0/10 to 4.7/9
      • Viewers – 8.71M to 7.08M
      • Adults 18-49 – 2.5/7 to 1.9/7
  • 10:00 p.m.: Law & Order (5.2/10 HH rating, 7.46M viewers, 2.1/7 A18-49 rating).
    • Episode-to-episode numbers (2/23/2007):
      • Households – 5.9/10 to 5.2/10
      • Viewers – 8.67M to 7.46M
      • Adults 18-49 – 2.6/8 to 2.1/7

Fox finished in third place for the evening with a 3.4/6 household rating, 5.23 million viewers and a 1.7/6 rating among adults 18-49.

  • Last Week:
    • 4.3/8 HH rating [#3]
    • 6.53M viewers [#3]
    • 2.0/7 A18-49 rating [#3]
  • 8:00 p.m.: House (3.8/7 HH rating, 5.94M viewers, 1.9/7 A18-49 rating).
    • Week-to-week numbers:
      • Households – 5.0/9 to 3.8/7
      • Viewers – 7.74M to 5.94M
      • Adults 18-49 – 2.4/9 to 1.9/7
  • 9:00 p.m.: Wedding Bells (3.0/5 HH rating, 4.52M viewers, 1.5/5 A18-49 rating).
    • Week-to-week numbers:
      • Households – 3.6/6 to 3.0/5
      • Viewers – 5.32M to 4.52M
      • Adults 18-49 – 1.8/5 to 1.5/5

ABC followed in fourth place for the evening with a 3.1/6 household rating but was only able to manage a fifth place finish among viewers (4.32 million) and among adults 18-49 (1.2/4 rating).

  • Last Week:
    • 4.0/7 HH rating [#4]
    • 5.77M viewers [#4]
    • 1.8/6 A18-49 rating [#4]
  • 8:00 p.m.: Grey’s Anatomy (2.9/5 HH rating, 4.09M viewers, 1.1/4 A18-49 rating).
    • Week-to-week numbers:
      • Households – 3.7/7 to 2.9/5
      • Viewers – 5.25M to 4.09M
      • Adults 18-49 – 1.8/6 to 1.1/4
  • 9:00 p.m.: Six Degrees (2.4/4 HH rating, 3.18M viewers, 1.1/4 A18-49 rating).
    • Episode-to-episode numbers (Thursday, ):
      • Households – 3.3/6 to 2.4/4
      • Viewers – 4.59M to 3.18M
      • Adults 18-49 – 1.6/5 to 1.1/4
  • 10:00 p.m.: 20/20 (4.1/8 HH rating, 5.70M viewers, 1.5/5 A18-49 rating).
    • Week-to-week numbers:
      • Households – 5.1/9 to 4.1/8
      • Viewers – 7.48M to 5.70M
      • Adults 18-49 – 2.2/7 to 1.5/5

The CW finished in fifth place with a 2.8/5 household rating but was able to hold off a weak ABC to take fourth place among viewers (4.64 million) and among adults 18-49 (1.5/4 rating).

  • Last Week:
    • 2.9/5 HH rating [#5]
    • 4.70M viewers [#5]
    • 1.7/6 A18-49 rating [#5]
  • 8:00-10:00 p.m.: WWE Smackdown (2.8/5 HH rating, 4.64M viewers, 1.5/4 A18-49 rating).
    • Week-to-week numbers:
      • Households – 2.9/5 to 2.8/5
      • Viewers – 4.70M to 4.64M
      • Adults 18-49 – 1.7/6 to 1.5/4

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com

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