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Broadcast TV Ratings for Thursday, March 29, 2007

With its entire lineup airing new episodes, CBS had no trouble taking out its competition.

CBS finished in first place for the evening with a 10.6/18 household rating, 17.00 million viewers and a 5.3/15 rating among adults 18-49.

  • Last Week:
    • 6.9/11 HH rating [#2]
    • 10.52M viewers [#2]
    • 3.9/11 A18-49 rating [#2]
  • 8:00 p.m.: Survivor: Fiji (8.1/14 HH rating, 13.68M viewers, 4.4/13 A18-49 rating) returned a bit stronger in some areas (households and viewers) and slightly down among adults 18-49.  Despite that, the series was #1 for the hour against its competition, holding off Fox’s Are You Smarter Than A 5th Grader?.
    • Episode-to-episode numbers (2/22/2007):
      • Households – 7.8/12 to 8.1/14
      • Viewers – 13.47M to 13.68M
      • Adults 18-49 – 4.6/12 to 4.4/13
  • 9:00 p.m.: CSI: Crime Scene Investigation (14.0/22 HH rating, 22.52M viewers, 7.1/19 A18-49 rating) returned strongly from its hiatus, up 740,000 viewers, 8% among households and 4% among adults 18-49.  With its main competition (Grey’s Anatomy) in repeat mode, the series was the nights most watched and highest rated program.
    • Episode-to-episode numbers (2/22/2007):
      • Households – 13.0/19 to 14.0/22
      • Viewers – 21.78M to 22.52M
      • Adults 18-49 – 6.8/16 to 7.1/19
  • 10:00 p.m.: Shark (9.8/17 HH rating, 14.79M viewers, 4.3/12 A18-49 rating) completed the sweep for CBS, as the program was #1 for the hour.  The series also returned very strongly from its hiatus, up 600,000 viewers, 8% among households and 10% among adults 18-49.
    • Episode-to-episode numbers (2/22/2007):
      • Households – 9.1/15 to 9.8/17
      • Viewers – 14.19M to 14.79M
      • Adults 18-49 – 3.9/10 to 4.3/12

ABC followed in second place for the evening with a 5.8/10 household rating, 8.37 million viewers and a 3.2/9 rating among adults 18-49.

  • Last Week:
    • 10.0/16 HH rating [#1]
    • 14.89M viewers [#1]
    • 5.6/16 A18-49 rating [#1]
  • ABC decided to lead off the evening with two hours of repeats, with both shows drawing ratings on par with their usual repeat averages.
  • 8:00 p.m.: A repeat of Ugly Betty (5.2/9 HH rating, 7.46M viewers, 2.4/7 A18-49 rating).
  • 9:00 p.m.: A repeat of Grey’s Anatomy (6.5/10 HH rating, 9.37M viewers, 3.6/10 A18-49 rating).
  • 10:00 p.m.: With no help from a new episode of Grey’s Anatomy, October Road (5.7/10 HH rating, 8.27M viewers, 3.5/10 A18-49 rating) took its biggest slide of its short run.  The show dipped 4.02M viewers, 31% among households and 29% among adults 18-49.  On the positive side, retention from its lead-in was a strong 97% among the key A18-49 demographic, a much better figure than previous time period occupants when they aired out of repeats of ‘Grey’s’. ABC will air one more episode of October Road next week, this time out of a recap episode of Grey’s Anatomy.
    • Week-to-week numbers:
      • Households – 8.3/14 to 5.7/10
      • Viewers – 12.29M to 8.27M
      • Adults 18-49 – 4.9/14 to 3.5/10

Fox finished in third place for the evening with a 4.7/8 household rating, 7.51 million viewers and a 2.8/8 rating among adults 18-49.

  • Last Week:
    • 4.7/8 HH rating [#1]
    • 7.63M viewers [#1]
    • 2.5/7 A18-49 rating [#1]
  • 8:00 p.m. : Are You Smarter Than a 5th Grader? (6.2/11 HH rating, 10.39M viewers, 3.6/11 A18-49 rating) remained even from the week prior, but the show is well off from how it performed after American Idol.  Still though, its giving Fox a presence on Thursday nights (2nd overall this evening for the time period), now all they need to do is shore up the 9:00 p.m. slot.
    • Week-to-week numbers:
      • Households – 6.4/11 to 6.2/11
      • Viewers – 10.45M to 10.39M
      • Adults 18-49 – 3.6/11 to 3.6/11
  • 9:00 & 9:30 p.m.: Back-to-back repeats of Family Guy (3.2/5 HH rating, 4.63M viewers, 1.9/5 A18-49 rating) performed even with last week.
    • Week-to-week numbers (Repeats of Family Guy):
      • Households – 3.1/5 to 3.2/5
      • Viewers – 4.81M to 4.63M
      • Adults 18-49 – 2.0/6 to 1.9/5

NBC followed in fourth place for the evening with a 3.1/5 household rating, 4.75 million viewers and a 2.3/7 rating among adults 18-49.

  • Last Week:
    • 4.6/8 HH rating [#4]
    • 7.11M viewers [#4]
    • 2.5/7 A18-49 rating [#t3]
  • NBC was in a ‘Office’ mood, airing 5 repeats of the hit comedy.
  • 8:00 p.m.: An hour of back-to-back episodes of The Office (3.4/6 HH rating, 5.04M viewers, 2.3/7 A18-49 rating).
  • 9:00 p.m. & 9:30 p.m.: Another repeat of The Office (3.6/6 HH rating, 5.76M viewers, 2.8/8 A18-49 rating) was followed by a new Andy Barker, P.I. (2.6/4 HH rating, 4.17M viewers, 2.1/5 A18-49 rating).  The future of ‘Andy Barker’ continues to look grim, as it dipped to another series low.
    • Week-to-week time slot numbers (vs. Scrubs — 9:00 p.m.):
      • Households – 4.1/6 to 3.6/6
      • Viewers – 6.84M to 5.76M
      • Adults 18-49 – 2.9/7 to 2.8/8
    • Week-to-week numbers (Andy Barker, P.I.):
      • Households – 3.5./5 to 2.6/4
      • Viewers – 5.40M to 4.17M
      • Adults 18-49 – 2.2/6 to 2.1/5
  • 10:00 p.m.: Another hour long block of repeats for The Office (2.8/5 HH rating, 4.26M viewers, 2.3/6 A18-49 rating) ended the evening for NBC.

The CW was left then in fifth place earning a 1.6/3 household rating, 2.51 million viewers and a 1.0/3 rating among adults 18-49.

  • Last Week:
    • 2.4/4 HH rating [#5]
    • 3.82M viewers [#5]
    • 1.5/4 A18-49 rating [#5]
  • The CW programmed repeats of Smallville and Supernatural.
  • 8:00 p.m.: Smallville (1.8/3 HH rating, 2.83M viewers, 1.1/3 A18-49 rating).
  • 9:00 p.m.: Supernatural (1.4/2 HH rating, 2.19M viewers, 0.9/2 A18-49 rating).

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com