NBC has extended its agreement with Donald Trump and the Miss Universe Organization to broadcast Miss Universe and Miss USA Pageants for three more years.
The agreement becomes effective in 2008 and runs through 2010.
From the NBC press release:
“Under the auspices of Donald Trump, NBC and the Miss Universe Organization, there has been renewed interest in these series of beauty pageants, especially among a new generation of younger viewers,” said Reilly. “NBC is proud to maintain this unique American cultural tradition as a viable series of competitive programming specials that continue to be a popular source of family entertainment.”
“Beauty pageants have been redefined by the Miss Universe Organization,” said Donald J. Trump. “With each passing year our ratings continue to get better because of the beautiful and intelligent women who participate in our competitions.”
“NBC has been a wonderful broadcast partner for the past five years,” said Paula M. Shugart, President, Miss Universe Organization. “I look forward to another three years of expert cross promotion such as those we have done in the past with ‘Fear Factor’, ‘Deal or No Deal’ and ‘Identity’.”
The March 23 telecast of “Miss USA 2007″ (2.2/7 in adults 18-49, 7.4 million viewers overall) was the time period’s top-rated alternative to the NCAA Basketball Tournament in 18-49 and total viewers. “Miss USA” was also the night’s #1 telecast among women 18-34. The July 23, 2006 telecast of “Miss Universe 2006″ was number #1 for the night (3.2 rating, 9 share in adults 18-49, 9.6 million viewers overall) was the #3 primetime program of its week in total viewers and #5 in adults 18-49. “Miss Universe” also ranked #5 for its week among women 18-49 and women 18-34.