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Broadcast TV Ratings for Wednesday, March 28, 2007

Fox rolls over the competition with American Idol leading the way once again.

Fox finished in first place for the evening with a 9.5/16 household rating, 15.33 million total viewers and a 6.0/17 rating among adults 18-49.

  • Last Week:
    • Households – 9.5/15 rating [#1]
    • Viewers – 15.39 million [#1]
    • Adults 18-49 – 5.7/16 rating [#1]
  • 8:00 p.m.: Bones (6.6/11 HH rating, 10.24M viewers, 3.6/11 A18-49) was pretty much flat from the week prior among households and viewers. There was, however, a slight increase among adults 18-49 week-to-week though (+6%).
    • Week-to-week numbers:
      • Households – 6.6/11 to 6.6/11
      • Viewers – 10.30M to 10.24M
      • Adults 18-49 – 3.4/10 to 3.6/11
  • 9:00 p.m.: A half-hour installment of American Idol (16.0/25 HH rating, 26.39M viewers, 10.7/28 A18-49) remained dominant, increasing slightly from last week’s edition and showing the most growth among adults 18-49, where it was up a solid 6%.
    • Week-to-week numbers:
      • Households – 15.8/24 to 16.0/25
      • Viewers – 26.34M to 26.39M
      • Adults 18-49 – 10.1/26 to 10.7/28
  • 9:30 p.m.: A third special airing of ‘Til Death (9.0/14 HH rating, 14.45M viewers, 6.3/16 A18-49) remained solid for Fox. The show has really done quite well leading out of American Idol. It has done best among adults 18-49, increasing its rating in that demo every week (+11% from its first airing three weeks ago).
    • Week-to-week numbers:
      • Households – 8.9/14 to 9.0/14 to 9.0/14
      • Viewers – 14.02M to 14.65M to 14.45M
      • Adults 18-49 – 5.7/15 to 5.9/15 to 6.3/16

CBS followed in second place for the evening with a 6.6/11 household rating and 10.04 million viewers, but was third among adults 18-49 with a 2.7/7 rating.

  • Last Week:
    • Households -8.8/14 rating [#2]
    • Viewers -13.81 million [#2]
    • Adults 18-49 -4.2/11 rating [#3]
  • 8:00 p.m.: Returning from a brief one-week hiatus was CBS’s only new show on the evening, Jericho (5.4/9 HH rating, 8.43M viewers, 2.4/7 A18-49 rating), though it was able to make slight increases across the board, the fact that it had to settle for a third place tie among adults 18-49 with The CW’s American’s Next Top Model doesn’t bode well for the future of the series.
    • Episode-to-episode numbers (3/14/2007):
      • Households – 5.0/8 to 5.4/9
      • Viewers – 7.76M to 8.43M
      • Adults 18-49 – 2.3/7 to 2.4/7
    • Week-to-week time slot numbers (vs. a new Survivor: Fiji):
      • Households – 7.7/13 to 5.4/9
      • Viewers – 12.68M to 8.43M
      • Adults 18-49 – 4.1/12 to 2.4/7
  • 9:00 p.m.: A repeat of Criminal Minds (7.2/11 HH rating, 10.99M viewers, 2.8/7 A18-49 rating).
  • 10:00 p.m.: A repeat of CSI: NY (7.2/12 HH rating, 10.69M viewers, 2.9/8 A18-49 rating).

NBC finished in third place for the evening with a 4.6/8 household rating and 6.77 million viewers but was fourth among adults 18-49 with a 2.1/6 rating.

  • Last Week:
    • Households – 4.0/6 rating [#4]
    • Viewers – 5.83 million [#4]
    • A18-49 – 1.8/5 rating [#5]
  • 8:00 p.m.: Friday Night Lights (3.9/7 HH rating, 5.75M viewers, 2.1/6 A18-49 rating) was pretty much on par with last weeks performance. Positively, the show was up 17% among adults 18-49.
    • Week-to-week numbers:
      • Households – 3.8/6 to 3.9/7
      • Viewers – 5.46M to 5.75M
      • Adults 18-49 – 1.8/5 to 2.1/6
  • 9:00 p.m.: Crossing Jordan (4.7/7 HH rating, 6.97M viewers, 1.8/5 A18-49 rating) also grew nicely from last week’s season low. Though, it failed to hold onto the A18-49 audience of its lead-in, dipping 14% in that demo.
    • Week-to-week numbers:
      • Households – 4.2/7 to 4.7/7
      • Viewers – 6.13M to 6.97M
      • Adults 18-49 – 1.7/4 to 1.8/5
  • 10:00 p.m.: Returning from hiatus, Medium (5.1/9 HH rating, 7.60M viewers, 2.4/7 A18-49 rating) was not able to match the performance of its last newly aired episode two weeks back. The show was down 1.06M viewers, 12% among households and 20% among adults 18-49. Despite the dips, the show was still the peacock’s top rated show across the board for the evening.
    • Episode-to-episode numbers (3/7/2007):
      • Households – 5.8/10 5.1/9
      • Viewers – 8.66M to 7.60M
      • Adults 18-49 – 3.0/8 to 2.4/7

ABC followed in fourth place for the evening with a 4.3/7 household rating and 6.74 million viewers, but was able to manage a third place finish among adults 18-49 with a 2.8/8 rating in the key demo.

  • Last Week:
    • Households – 5.0/8 rating [#3]
    • Viewers – 7.85 million [#3]
    • A18-49 – 3.2/9 rating [#2]
  • 8:00 p.m.: The time period debut of The Great American Dream Vote (3.1/5 HH rating, 4.56M viewers, 1.5/4 A18-49 rating) flopped, big time. It was in last place for the hour and slid even further from last nights ‘Dancing’ boosted show. It also failed to match last week’s time slot occupants George Lopez and an According to Jim repeat. Pretty sad performance. It’s most likely low enough for ABC to decide against airing further episodes.
    • Day-to-day numbers:
      • Households – 4.2/7 to 3.1/5
      • Viewers – 6.08M to 4.56M
      • Adults 18-49 – 2.0/6 to 1.5/4
    • Week-to-week numbers (George Lopez & According to Jim repeat)
      • Households – 4.2/7 to x.x/x
      • Viewers – 6.26M to 4.56M
      • Adults 18-49 – 2.2/7 to 1.5/4
  • 9:00 & 9:30 p.m.: According to Jim (3.0/5 HH rating, 4.49M viewers, 1.8/5 A18-49 rating) was followed by In Case of Emergency (3.0/5 HH rating, 4.38M viewers, 1.9/5 A18-49 rating) and both shows suffered, most likely due to its weak lead-in. Check out the numbers below to see the slides.
    • Episode-to-episode numbers (According to Jim — 3/14/2007):
      • Households – 3.7/6 to 3.0/5
      • Viewers – 5.69M to 4.49M
      • Adults 18-49 – 2.3/6 to 1.8/5
    • Week-to-week numbers (In Case of Emergency):
      • Households – 3.4/5 to 3.0/5
      • Viewers – 5.15M to 4.38M
      • Adults 18-49 – 2.2/6 to 1.9/5
  • 10:00 p.m.: Lost (6.8/12 HH rating, 11.24M viewers, 5.0/15 A18-49 rating), unfortunately, dipped to another series low. I say unfortunately because I thought this was once again, another top-notch episode of Lost. Hopefully ABC figures out the scheduling aspect of the show and when it returns for its fourth season, ratings can slowly begin to climb back up. Though even with the declines, the series was still number one for the hour among viewers and adults 18-49. And that A18-49 rating is still very strong.
    • Week-to-week numbers:
      • Households – 7.4/12 to 6.8/12
      • Viewers – 11.97M to 11.24M
      • Adults 18-49 – 5.2/14 to 5.0/15

The CW finished in fifth place with a 2.7/4 household rating, 4.16 million total viewers and a 1.9/5 rating among adults 18-49.

  • Last Week:
    • Households – 2.7/4 rating [#5]
    • Viewers – 4.07 million [#5]
    • Adults 18-49 – 2.0/7 rating [#4]
  • 8:00 p.m.: America’s Next Top Model (3.4/6 HH rating, 5.18M viewers, 2.4/8 A18-49 rating) remained solid for the hour as it was able to tie for third place for the hour with Jericho among adults 18-49.
    • Week-to-week numbers:
      • Households – 3.4/6 to 3.4/6
      • Viewers – 5.01M to 5.18M
      • Adults 18-49 – 2.5/7 to 2.4/8
  • 9:00 p.m.: A repeat of Tuesday night’s Pussycat Dolls Present: The Search for the Next Doll (2.0/3 HH rating, 3.15M viewers, 1.4/5 A18-49 rating) continues to be a solid repeat performer as it once again was able to top Tuesday night’s original program. The show improved by 550,000 viewers, 11% among households and 8% among adults 18-49 from Tuesday night’s original episode.
    • Week-to-week numbers:
      • Households – 2.1/4 to 2.0/3
      • Viewers – 3.13M to 3.15M
      • Adults 18-49 – 1.4/4 to 1.4/5
    • Day-to-day numbers:
      • Households – 1.8/3 to 2.0/3
      • Viewers – 2.60M to 3.15M
      • Adults 18-49 – 1.3/3 to 1.4/5

Note: Fast National are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise noted.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback

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  • Tim

    For some reason I think you are anti Jericho. Jericho is one of the best competitors that CBS has put up against the juggernaut American Idol. Additionally, you praise Americas Next Top Model even though Jericho outperformed that show in many other areas. If you dont like the show, thats one thing, but at least be impartial. By the way for what its worth, I like the show, and I fall in your all to crucial demographic of 18-49.

  • Tim

    For some reason I think you are anti Jericho. Jericho is one of the best competitors that CBS has put up against the juggernaut American Idol. Additionally, you praise Americas Next Top Model even though Jericho outperformed that show in many other areas. If you dont like the show, thats one thing, but at least be impartial. By the way for what its worth, I like the show, and I fall in your all to crucial demographic of 18-49.

  • http://www.yourentertainmentnow.com/ Russ T.C.

    Actually, Jericho is one of my current favorites on TV (and one of the only shows I watch on CBS). I started off somewhat cooled on it, but its become much better recently and I really enjoy watching it. I would love to see it return, but the long hiatus really hurt it (dumb move on the part of CBS). And unfortunately CBS doesn’t have as much patience with new shows as other networks do.

    I understand what you’re trying to get at in regards to The CW. But more lee-way is given towards that network (and to UPN and The WB in the past) because they are smaller and never garner the attention of the big four.

    Advertisers look at certain demos (A18-49 being the most important) when setting ad-rates. They are the most crucial bunch. A show can have a solid overall audience, but if its rating among A18-49 is low, it’s going to be in trouble. That’s why I focus on that demo more so than any other category.

    Thanks for leaving a comment, I hope you enjoy the site.

  • http://www.yourentertainmentnow.com Russ T.C.

    Actually, Jericho is one of my current favorites on TV (and one of the only shows I watch on CBS). I started off somewhat cooled on it, but its become much better recently and I really enjoy watching it. I would love to see it return, but the long hiatus really hurt it (dumb move on the part of CBS). And unfortunately CBS doesn’t have as much patience with new shows as other networks do.

    I understand what you’re trying to get at in regards to The CW. But more lee-way is given towards that network (and to UPN and The WB in the past) because they are smaller and never garner the attention of the big four.

    Advertisers look at certain demos (A18-49 being the most important) when setting ad-rates. They are the most crucial bunch. A show can have a solid overall audience, but if its rating among A18-49 is low, it’s going to be in trouble. That’s why I focus on that demo more so than any other category.

    Thanks for leaving a comment, I hope you enjoy the site.