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Broadcast TV Ratings for Tuesday, March 27, 2007

Fox’s American Idol and House hold off ABC’s Dancing With the Stars. Premiere of Great American Dream Vote disappoints.

Fox finished in first place for the evening with a 14.1/22 household rating, 24.49 million total viewers and a 10.0/27 rating among adults 18-49.

  • Last Week:
    • 17.2/26 HH rating [#1]
    • 29.43M viewers [#1]
    • 11.6/30 A18-49 rating [#1]
  • Because American Idol bled into the first seven minutes of the 9:00 p.m. time period, the following ratings and comparisons (as well as the overall numbers above for this night only) are based on FINAL nationals (for FOX only).
  • 8:00-9:07 p.m.: American Idol (16.2/26 HH rating, 28.18M viewers, 11.0/30 A18-49) drew the nights largest audience by far, especially among adults 18-49, where it beat its nearest competitor by 59% in that key demo (Dancing With the Stars got a 4.5 FINAL A18-49 rating). The program was only barely down from last week, with declines in just the single digits.
    • Week-to-week numbers (vs. 8:00-10:00 p.m.):
      • Households – 17.2/26 to 16.2/26
      • Viewers – 29.43M to 28.18M
      • Adults 18-49 – 11.6/30 to 11.0/30
  • 9:07-10:07 p.m.: House (12.1/19 HH rating, 20.80M viewers, 9.0/23 A18-49) easily held off its nearest competitor (Dancing With the Stars). There were, however, some significant dips across the board as the show was down 3.60M viewers and 14% among households.  Performance among adults 18-49 remained strong though, with retention of 82% from its lead-in and only a single digit decline from the last newly aired episode.
    • Episode-to-episode numbers (for House on 3/6/2007):
      • Households – 14.1/22 to 12.1/19
      • Viewers – 24.40M to 20.80M
      • Adults 18-49 – 9.6/24 to 9.0/23

ABC followed in second place for the evening with a 7.3/12 household rating and 10.99 million viewers, but was only able to muster a third place finish among adults 18-49 with a 2.8/8 rating in the demo.

  • Last Week:
    • 3.7/6 HH rating [#4]
    • 5.53M viewers [#4]
    • 1.6/4 A18-49 rating [#4]
  • 8:00 p.m.: Dancing With the Stars: Performance Recap Show (6.3/10 HH rating, 9.31M viewers, 2.2/6 A18-49 rating) led off evening for ABC with a solid performance, especially among households and viewers. The program greatly improved the time slot from the network, as it was up 3.89M viewers, 80% among households and 37.5% among adults 18-49 from last weeks airing of an America’s Funniest Home Videos repeat.
    • Week-to-week time slot numbers (vs. Funniest Home Videos repeat):
      • Households – 3.5/5 to 6.3/10
      • Viewers – 5.42M to 9.31M
      • Adults 18-49 – 1.6/4 to 2.2/6
  • 9:00 p.m.: The first elimination round of Dancing With the Stars (11.4/17 HH rating, 17.58M viewers, 4.4/11 A18-49 rating) proved effective programming to the final seven minutes of ‘Idol’ and House. In addition to greatly improving the time slot, which was expected, the show actually managed to draw slightly better ratings than last season’s first elimination round. The show was up most among viewers (+1.28M) and adults 18-49 (+7%). Check the numbers below to see the specifics.
    • Season-to-season numbers (9/13/2006):
      • Households – 11.2/18 to 11.4/17
      • Viewers – 16.30M to 17.58M
      • Adults 18-49 – 4.1/13 to 4.4/11
    • Week-to-week numbers (vs. Primetime Live repeat):
      • Households – 3.4/5 to 11.4/17
      • Viewers – 5.03M to 17.58M
      • A18-49 – 1.7/4 to 4.4/11
  • 10:00 p.m.: The series premiere of Great American Dream Vote (4.2/7 HH rating, 6.08M viewers, 2.0/6 A18-49 rating) disappointed greatly, with retention out of its lead-in of only 37% among households, 35% among viewers and 45% among adults 18-49. The program airs another episode this evening at 8:00 p.m. (its normal time slot). Additionally, compared to last week’s new episode of Boston Legal, ‘Dream Vote’ was off 1.97M viewers, 31% among households and 20% among adults 18-49. It’ll certainly be interesting to see how it performs without the benefit of the ‘Dancing’ lead-in.
    • Week-to-week time slot numbers (vs. Boston Legal):
      • Households – 6.1/10 to 4.2/7
      • Viewers – 9.05M to 6.08M
      • Adults 18-49 – 2.5/7 to 2.0/6

NBC finished in third place for the evening with a 6.4/10 household rating and 9.18 million viewers, but managed to hold off ABC for a strong second place among adults 18-49 with a 3.0/8 rating in that key demo.

  • Last Week:
    • 4.8/8 HH rating [#3]
    • 8.67M viewers [#3]
    • 2.1/6 A18-49 rating [#3]
  • 8:00 p.m.: Dateline (4.1/6 HH rating, 5.85M viewers, 2.0/6 A18-49 rating) kicked off the evening for NBC providing its now usual performance.
    • Week-to-week numbers:
      • Households – 4.1/7 to 4.1/6
      • Viewers – 5.83M to 5.85M
      • Adults 18-49 – 2.0/6 to 2.0/6
  • 9:00 p.m.: Law & Order: Criminal Intent (6.1/9 HH rating, 8.85M viewers, 2.7/7 A18-49 rating) returned about even from its last newly aired episode at the end of February. There was some slight decline across the board.
    • Episode-to-episode numbers (2/27/2007):
      • Households – 6.4/10 to 6.1/9
      • Viewers – 9.26M to 8.85M
      • Adults 18-49 – 2.8/7 to 2.7/7
  • 10:00 p.m.: Law & Order: Special Victims Unit (9.0/15 HH rating, 12.82M viewers, 4.3/12 A18-49 rating) on the other hand, returned stronger than where it left off. Improving most among households (+14%) and total viewers (+1.09M).
    • Episode-to-episode numbers (2/27/2007):
      • Households – 7.9/13 to 9.0/15
      • Viewers – 11.73M to 12.82M
      • Adults 18-49 – 4.2/11 to 4.3/12

CBS followed in fourth place for the evening with a 5.7/9 household rating, 8.62 million viewers and a 2.2/6 rating among adults 18-49.

  • Last Week:
    • 8.0/13 HH rating [#2]
    • 12.65M viewers [#2]
    • 3.3/9 A18-49 rating [#2]
  • CBS decided to go with an all-repeat lineup. Results were on par with previous repeat goings for the involved series, with NCIS proving to be the most impressive.
  • 8:00 p.m.: A repeat of NCIS (7.0/11 HH rating, 10.82M viewers, 2.5/7 A18-49 rating).
  • 9:00 p.m.: A repeat of The Unit (4.8/8 HH rating, 7.37M viewers, 2.1/6 A18-49 rating).
  • 10:00 p.m.: A repeat of Shark (5.3/9 HH rating, 7.68M viewers, 1.9/6 A18-49 rating).
    • Week-to-week time slot numbers (vs. a CSI repeat)
      • Households – 7.0/12 to 5.3/9
      • Viewers – 9.95M to 7.68M
      • Adults 18-49 – 2.6/7 to 1.9/6

The CW finished in fifth place for the evening with a 1.6/2 household rating, 2.29 million viewers and a 1.0/3 rating among adults 18-49

  • Last Week:
    • 1.5/2 HH rating [#5]
    • 2.29M viewers [#5]
    • 0.9/3 A18-49 rating [#4]
  • 8:00 PM: A repeat of Gilmore Girls (1.4/2 HH rating, 1.98M viewers, 0.8/2 A18-49 rating) was barely visible at an atrocious sub 2M viewers. Sure its a repeat, but being one of The CW’s heavy hitters, more is expected from the series.
  • 9:00 PM: Despite improving upon its dismal lead-in, Pussycat Dolls Present: The Search for the Next Doll (1.8/3 HH rating, 2.60M viewers, 1.3/3 A18-49 rating) was unable to match last week’s improved numbers, as it dipped 440,000 viewers and 10% among households. It was also off a tick among adults 18-49 (-7%). It appears this will be yet another week where the repeat (which airs this evening) will perform better than the first-run episode.
    • Week-to-week numbers:
      • Households – 2.0/3 to 1.8/3
      • Viewers – 3.04M to 2.60M
      • Adults 18-49 – 1.4/3 to 1.3/3

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year/episode-to-episode numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research and PIFeedback.com